By Paul Higgins
5
3636 ratings
The podcast currently has 664 episodes available.
Are you struggling to close deals because you're too focused on your services? In this solo episode, I discuss a critical topic for tech consultants: understanding profit from the owner's perspective. I also share a valuable lesson learned from my time at Coca-Cola. If you want to refine your sales approach and foster stronger client relationships, this episode is packed with insights and practical tips to help you succeed.
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Why you should listen
Are you feeling uncertain about how to plan your business exit? In this episode, I speak with Greg Poirier, founder of CloudKettle, who shares his journey of building a tech consulting firm with a clear exit strategy in mind. We delve into how he executed his plan over ten years, the role of content in his growth, and the innovative remuneration plan that gave a third of the company to his team. If you're aiming to scale and eventually exit your business, this episode is packed with insights and actionable steps to help you succeed.
About Greg Poirier
Greg Poirier is the Founder and President of CloudKettle, which was acquired by Bell this summer. Greg has been in the Salesforce ecosystem for a decade and a half. In 2010, he joined Radian6 (acquired by Salesforce), where he grew the digital marketing team. After Salesforce, he was recruited to build the Sales and Marketing engines at a number of startups before founding CloudKettle.
Now in its 10th year, CloudKettle is a Salesforce Summit (Platinum) partner that specializes in servicing enterprises with complex compliance, regulatory and security needs.
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Are you feeling overwhelmed by the countless tasks on your plate, struggling to find time to grow your business? In this episode, I chat with Matt Yahes from Extend Your Team about how outsourcing can alleviate that burden. We discuss why hiring top talent from the Philippines can be a game-changer for your operations. I also share a compelling example of how a Chief of Staff role has transformed one of my clients' growth trajectories. If you're unsure about taking the leap into outsourcing, this episode offers valuable insights and actionable steps to help you get started.
About Matt Yahes
Matthew Yahes has built businesses, big and small, from the ground up. He’s always believed in the power of outsourcing because he’s seen it work repeatedly.
But he was often met with skepticism from other entrepreneurs who didn’t think it was possible to find top, remote talent that would seamlessly integrate within their organizations, especially since most outsourcing companies were in the business of staffing bodies instead of team members.
Together with a management team of top business leaders and entrepreneurs, Matthew founded Extend Your Team to serve as a trusted partner for organizations looking to do outsourcing right.
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Feeling stuck while watching others in your industry thrive? In this solo episode, I dive into the secrets of high-performing tech consultants and what truly sets them apart. Inspired by a listener's question, I outline five key traits that successful partners share: continuous learning, tight niches, strong company culture, diversified revenue streams, and personal branding. If you're ready to elevate your consulting game, this episode is packed with actionable insights!
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Are you running a services business and considering launching a product but don’t know where to start? In this episode, I talk to Sandeep Banga from Acutedge about the journey of managing a niche services business while successfully launching a product. Sandeep shares his insights on selecting the right niche, understanding customer needs, and the infrastructure required for product development. If you want to balance service and product offerings, this episode is packed with valuable takeaways!
About Sandeep Banga
Sandeep Banga is the founder and CEO of Acutedge, a Salesforce partner specializing in implementations for nonprofit and healthcare organizations. With a background in architecture and an MBA, Sandeep brings a unique problem-solving perspective to the tech industry.
Since 2007, Sandeep has led over 500 Salesforce projects, focusing on empowering organizations to better serve their communities. His passion for solving complex challenges with technology recently led Acutedge to launch Scribble, an AI assistant for home health clinicians that automates tedious paperwork.
Combining technical expertise with a deep understanding of sector-specific needs, Sandeep continues to drive innovation in how organizations leverage technology to maximize their impact. Beyond the office, he's an avid motorcyclist, embracing adventure and new experiences in his personal life and his approach to business challenges.
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Why you should listen
Are you tired of getting ghosted on LinkedIn and via email while trying to close high-value deals? In this episode, Paul Higgins talks to Wouter Dieleman about the power of account-based marketing (ABM). Wouter shares his extensive experience with HubSpot and explains how ABM can help you attract ideal clients and improve your sales process. If you want to transform your approach and achieve consistent revenue growth, this episode is a must-listen.
About Wouter Dieleman
Wouter is a HubSpot ABM consultant and has worked with HubSpot for over 10 years. Has helped a HubSpot partner grow from Silver to the first Elite in the Benelux as Inbound Marketing teamlead during a 5-year tenure, during which he was also a HubSpot certified trainer. Done 100+ HubSpot projects for B2B SaaS, IT, and professional services. Loves crypto, poker, and anything strategical.
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Are you a tech consultant staring at an empty sales pipeline, worried about paying your contractors and keeping your business afloat? You’re not alone. Many tech consultants who once thrived on referrals face a tough reality as the market shifts. The good news? You don’t need to overhaul your entire business or become a content marketing expert overnight. What you need is a well-crafted, tech consultant-specific sales playbook to help you maximize every sales opportunity. In this solo episode, I’ll guide you through how a sales playbook can transform your business, secure your contractors, and keep you thriving in a competitive market.
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Are you struggling with cold emails that just don't get responses? In this episode, I sit down with Damien Elsing from CLCK Digital to bust three common myths about cold emailing that are holding you back. Damien shares his expertise on what really works in cold email campaigns, how to make your outreach more effective, and how to avoid the traps that lead to low engagement. Whether you're a seasoned marketer or just starting, this episode will give you actionable insights to improve your cold email game.
About Damien Elsing
Damien has been a HubSpot Partner for almost ten years, and runs an Australian-based sales and marketing consulting agency. Damien's first business was selling Joomla websites door-to-door to cafes and restaurants. He quickly became interested in other (less strenuous) areas of marketing and sales, in particular, copywriting and messaging. After pivoting to a freelance copywriting business, Damien eventually grew to offer agency services, including HubSpot implementation management and content marketing. In the last couple of years, Damien has also offered B2B lead generation services using the cold email skills he developed to promote his business.
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Are you struggling to stand out as a partner in a crowded marketplace? Feeling like your solutions are just blending in with the rest? In this episode, I sit down with David Priemer from Cerebral Selling to discuss how you can break through the noise and differentiate yourself as a partner. David shares insights from his unique journey from science to sales and reveals strategies to leverage your strengths and elevate your business above the competition. Whether you're a Salesforce partner or part of another platform ecosystem, this episode is packed with actionable advice to help you rise above the rest.
About David Priemer
Like most of us, David never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.
Today, as the Founder of Cerebral Selling, David's unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines.
Often referred to as the "Sales Professor", David is also the author of two bestselling books, Sell The Way You Buy and The Sales Leader They Need, as well as an Adjunct Lecturer at the Smith School of Business at Queen's University and the London Business School.
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Feeling isolated, overwhelmed, and unsure of how to scale your tech consulting business? In this episode, I tackle these common challenges head-on by introducing the Tech Collective. I share how joining a community of peers can provide fast answers, proven shortcuts, and exclusive experiences to help you overcome obstacles and accelerate your growth. Tune in to discover how you can unlock your potential by leveraging the power of community.
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The podcast currently has 664 episodes available.
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