In this weeks Headlines Unspun we’re looking at how media spin can platform specific voices and their perspectives but also carefully curate an audience based on perspectives and not content.

We start with a Woke Report - a simple headline from the Post using a term that incites blood clots and high blood pressure in a certain group within society. A coverall term that means one thing to one group of people and leads to derision and belittling from another - and how does a specific MP fit into the whole thing?

That’s followed up by the framing of a new plan to reduce family harm incidents - only the word new here is used when maybe it shouldn’t be.

And finally the unfettered platforming of a man with so little political experience he probably didn’t even realise not every one gets multiple votes in multiple regions like he does as someone who owns property in different local authorities…

** Headlines Unspun is released initially to Paid Substack Subscribers before unpaid, then with a delayed release across other Podcast Platforms**

When communications fail during a national emergency, a lot can go wrong - from hindering rescue and recovery efforts to opening a window for grifters, which is what led OneNZ to look at options for full coverage across Aotearoa - and the doorsteps of one of the most controversial figures in US Politics today - Elon Musk.In this week's Pre-recorded interview, Blake and I talk to One NZ CEO Jason Paris about this and more.

Inedible school food continues, the latest unemployment data and the peaceful protest at Waitangi - all that and more in this week's The News.

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The coalition feels like, when it comes to being at Waitangi, they’re damned if they show up and get protested at, and damned if they don’t and get criticised for it. But they made their own bed here, and continue to use the division they’re causing to push their own agendas - with widespread consequences for us all.

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How media frames a story can give us an insight into the way they want the audience to receive it or what they deem most important for the audience to know, and Tuesday gave us a perfect example as Janet Dickson, a Hobson’s Pledge Poster Girl, had her court case against the Real Estate Agents Authority dismissed by the courts.

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Over the past month we’ve seen perfect examples of what we call Agenda Setting Theory - the belief that media sets the agenda for public conversations and tells us what’s important based on how much they push a story and how they frame it. And by comparing how media did this with news about Golriz Grarahmen and Tim Jago, we can see it in action.

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It doesn’t take long for media to fall in line with political rhetoric - and even if they’re showing opposition or raising issues with the way a Government is doing things, media can still find ways to back them up as well in the way they present news stories.

Youth Offending Bootcamps is a Prime example. The research show they are bad and ineffective. Our history shows they are pipelines to abuse and more criminality. But one way media can create a public support wave for them is to continue to vilify those youths in the camp who don’t conform to expectations for the government that they will suddenly become model citizens. Two headlines in this week’s episode look at how activity from Bootcamp Offenders is framed as proof of their badness.

The third article is one with a very specific role we used to see a lot during waves of feminism - first in the late 1800s when women sought the vote, then again in the late 50s and 60s as new age feminism swept throughout society - it’s tone policing women. This is often used by conservative media to protect the status quo and vilify those wanting change, by belittling and demeaning a perception of tone instead of the quality of content. It is an effective tool used by media to shape opinions in ways the audience don’t even realise.

** Headlines Unspun is released initially to Paid Substack Subscribers before unpaid, then with a delayed release across other Podcast Platforms**

In this week's episode of Behind the Walls, Sam Somers steps in for me as guest host to look at the Dunedin Hospital announcement with Chewie from BHN, the latest in disability issues with Nick Ruane and the team meet Kerrin Leoni - Auckland Mayoral hopeful

Let them kids eat… what ever the hell that was meant to be, unqualified appointments, and new person status for Taranaki - all that and more this week’s The News

Anyway… why not check out my other content - join the 35’000 other accounts following me across platforms by visiting my Linktree - https://linktr.ee/paul_barlownz

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Bryan Bruce is a legend in the Aotearoa Media - his works have helped shaped our outlook on topics as diverse as child poverty, legends like Dame Whina Cooper and our place in the Prehistoric world.

These day's instead of enjoying a well earned retirement, Bryan is working away on his own journalism with his own outputs across Substack. He joins us this week to discuss the shift in media over the last 40 years and his views on the current government.