This episode is a first for me. It is the first time I’ve ever had a man on the show! Brian reached out to me after hearing one of my episodes and asked if I would be interested in chatting with him about social media branding. An area that he felt is often overlooked when it comes to social media. Tune in to find out more and why you should be thinking more about this area when it comes to your social!Brian Gencher is the Principal at an awarding winning marketing firm, Gencher Insights, and...

One of the questions I see a lot in the women’s entrepreneur groups I’m in is around virtual assistants or as I have come to know VAs. I’ll be honest, I never knew what a VA is and what they can do for you before entering this world!To help demystify the world of virtual assistants and how to find one, I chat with Danielle Kelly. Danielle is the founder of Keen Office Management. They help match businesses with Virtual Assistants who are able to perform a wide range of tasks, from data entry,...

I’m back with season 2 of the Perfectly Imperfect Social podcast! Have you missed me? I’ve definitely missed doing these episodes and can’t wait to share these new interviews with you.In today’s episode, I chat with Lindsay Smith about the why and how we need to stop over-thinking our social media content. We also talk about the changing definition of what content actually is. Hint...it’s not just written these days. Lindsay is a copy coach and runs her own business. She focuses on coach...

Earlier this summer I decided to do my own Instagram Reels challenge. One of the main reasons that I wanted to do this is because I wanted to gather my own data and insights. And test out what many of my social media strategy peers were saying about Reels. Do Reels and you’ll see the growth you want.So, for the month of June I did a Reel a (week)day. I did see some good growth, but I walked away from the challenge not entirely convinced that this was all you should be doing on social media. T...

Welcome back to another episode of The Perfectly Imperfect Social podcast - the summer edition! For the rest of the summer I’ll be sharing solo episodes that are what I call “snackable or bite-sized” episodes. Each episode will focus in on a particular topic and give you practical tips, insights and food for thought. In today’s episode, I focus on how to refresh your social media for summer! Have you ever thought about how to bring a summer vibe to your social? This is the season to have...

Are you looking after your clients properly? Is client care something that you think about? In this episode, I talk with Erin Binns, a Toronto based Business Coach, who wholeheartedly believes that looking after your clients translates into more referrals which (you guessed it!) translates into sales. In this episode, you’ll learn what Erin means by “client care” and how you could be doing it in your business. We also cover the role of social media in your business and you’ll hear us discuss ...

We’ve been hearing a lot about it, but should you be thinking about adding Clubhouse to your marketing efforts? To help answer this question, I’m talking to Wave Wyld, a fellow social media strategist. Wave’s been spending a lot of time in Clubhouse and is here to share some of her top tips on how to use it and what are some of the results she’s seeing in the entrepreneurial community. She’ll also cover what Clubhouse is exactly!To learn more about Wave:Website: https://www.wavewyld.com/Insta...

Is it possible to find joy when marketing your business, services or products? Marketing is something that we know we need to do, but for many it isn’t all that joyful. In this episode, I talk to Lianne Kim, Business Coach and Founder of Mamas & Co. about how to change this! She wholeheartedly believes that it is possible to find joy in the marketing that you do. She shares a number of tips and tricks around how to shift your mindset when it comes to your business’ marketing. Lianne ...

In this episode I chat to Winnie Standish about productivity. Winnie is a business coach who focuses on helping female entrepreneurs like you become more productive and profitable by using data-driven strategies. We talk about all of the different ways you can be more productive in your business and focus specifically on social media. As we all know there doesn’t seem to be enough hours in the day, so Winnie shares some of her own secrets and tips around how to plan your social media con...

Have you ever wondered how influencer marketing works? Or if this was something that you could be incorporating into your business’ social media presence? In this episode, I talk to Ghanwa Shahnawaz about all things influencer marketing. You aren’t going to want to miss this episode as Ghanwa, a wellness coach and influencer, shares her first-hand experience and thoughts on:How the influencer marketing world has changed over the years and how the pandemic has affected it.What you should consi...