Are you someone who loves to plan their social media content? Or do you prefer to post when you are feeling inspired? I know many of you struggle with how best to plan your social media, so to help with this I’m chatting with Emma Berglund. Emma is a content creator and YouTuber who has a lot of experience in this area! I always love finding out more about how others plan their content and I know that you’ll pick up a tip or two in today’s episode!To find out more about Emma:Website: www.lrhc...

I’ve been wanting to interview Allison Venditti for a long time! Allison is the founder of the Moms At Work network, mom of 3, winter bike rider, lover of Star Wars, HR expert and advocate for working moms and pay transparency. She is also an incredible connector and community builder.One of the primary reasons why I wanted to interview Allison is to learn more about how she has successfully grown and managed such a vibrant Facebook community. Tune in and you’ll definitely learn more ab...

Have you heard about customer experience or CX? And if you have heard about it, do you think customer experience is the same as marketing? If you do, then you need to tune into today’s episode with Lara Khouri. You’ll hear Lara, a Dubai-based customer experience strategist and founder of There is No Spoon, share what exactly is customer experience and learn more about what makes a good one. Spoiler alert: It may be subjective as we all have different likes and dislikes! Lara also shares more ...

Welcome to another episode of the Perfectly Imperfect Social podcast! In this episode, we are talking all about social media trends and what ones you should be thinking about in 2021. To help us do this, I’m talking to Kaitlyn Severin, a freelance marketer in the Toronto area. Kaitlyn is an award-winning writer, editor and content creator with a background in digital media and marketing. One of the things we talk about is my favourite social media question of the day - what role does Fac...

I admit. LinkedIn is my least favorite social media platform. It always seems stilted, people don’t seem to really be themselves on it and nobody really shares much. I’m also not a huge fan of their user experience. But in this episode Dee Boswell-Buck, a fellow Digital Marketing Strategist, proves me wrong and makes me think differently about LinkedIn. She shares some great insights and tips on how this platform can be a good one to consider for your digital marketing mix. By the end of this...

Have you ever wondered what makes design good and what elements of design you should be considering when launching your own business? In this episode, I talk to Carla Saliba who is the founder of infographic.ly, a creative design agency based out of Toronto and Dubai, to find out. You’ll find out more about Carla’s own personal journey to founding this business and walk away with a better understanding of what design actually means (spoiler alert: it isn’t just graphic design that you should ...

In this week’s episode I talk to Reena Parekh who is a Toronto-based fitness coach who specializes in postpartum fitness and is a strong advocate for pelvic floor health. One of the main reasons why I wanted to interview Reena is because she has done a fantastic job at building her social media community (and organically which is something that I am always in awe of!). We talk a lot about how her own approach to social media content has evolved over the years and what that has meant for her b...

This episode has been months in the making! I finally got a chance to sit down and chat about all things social media with Ree Ree Phillips, the founder and owner of Bébé Station, a Provider of onsite nursing and changing lounges for mamas and families on the go.As a mom, there’s so much that I love about what she has created!One of the main reasons that I wanted to chat with Ree Ree is that I always love to know how businesses approach their social media content and management of it. You’ll ...

Let’s talk about podcasts and what role they play in your marketing. In this interview I talk to Supriya Mehra, a Toronto-based business coach for creative entrepreneurs. She is a big believer in podcasts and thinks they could be the missing part of your marketing mix! In this episode we’ll be talking about how podcasts are a great tool to increase your awareness and allow you to reach beyond your core audience. Supriya also shares how you can be leveraging your podcast on social media a...

When I say the word marketing chances are you think about social media. This isn’t surprising as over the last few years, social media has become synonymous with marketing. In today’s episode I flip the switch a little bit and talk to Maggie Gentry, a digital marketing expert, who doesn’t always believe that social media is a necessary part of having a successful business. Did reading that scare you a little bit? Maggie is all about mindful marketing, choosing the right tactics and...