In this episode, I chat about all things video with Michelle Daides. Michelle is the founder of MD Media Inc, a award winning video production and marketing agency. While we’ve talked about the importance of video on this podcast before, this episode shares another valuable perspective and looks at the value of having a higher-quality video about your business as a way to showcase what it is you do and what makes you unique. We also look at how this can be used in your different digital marke...

We are still in the early part of 2021 and before we get too much further in the year, I wanted to check-in with you about how to approach social media content planning throughout the year. In this episode, I share my framework that hopefully will help you with your own content planning. I have framed it within the social media context but it really can apply to any of your digital content planning efforts! It is broken down into the following elements:The things you need to be doing yearlyTh...

Have you been thinking about out-sourcing your social media? Or maybe you’ve been thinking about bringing someone on to look at your overall social media strategy? In this episode, I share with you 5 things to consider before you bring someone on board to help you with this part of your business. The 5 things I want you to think about are:What type of support are you looking for?Is there a fit with the person you want to outsource to?What is your role still?What type of growth should you expe...

Have you been trying to figure out an easier approach to your content planning? I'm here to help in today's episode. Tune in to find out more about Yetunde Shorter's TWIQ method and how it can really help you figure out how to plan your content. The TWIQ method includes the 4 key content you need to position yourself as a result-driven, respected leader in your industry. I first discovered Yetunde at the 2020 Thinkific Think in Colour conference and was blown away by this method and how easy ...

Do you write for you or do you write for your audience? In this episode I talk about all things SEO (search engine optimization) with Vanessa Grant. We cover the basics about what SEO is and we focus a lot on how, as businesses, we can be improving the likelihood of Google showing our websites on the 1st page when someone is searching for our services/products.Vanessa is a SEO writer, classically-trained journalist and editor with 15 years of experience working in online and print media. Her ...

In this episode, I talk to Sacha Lee who is an architect, designer and founder of Aeon Design. Two years ago she started this design firm to help make people’s homes into their dream spaces. When I think about design and architecture from a social media perspective, I recognize that their strategy may look a little different than the ones I typically recommend. After all they are in the business of showcasing their work and how they turn client's design dreams into reality.Sacha shares how sh...

You've probably heard the term "inclusive marketing" but do you actually know what it means? What does it take to actually have a inclusive social media presence in today's world? What should you be doing and what should you not be doing? To help answer some of the questions that I've had this year, I interviewed Jennifer Singh, a media strategist and someone who is definitely standing out when it comes to the world of inclusive marketing. We cover a lot and I got a chance to ask her the ques...

Ah Pinterest. The social media platform that everyone seems to forget about. I love this platform and really think that it may be the missing link in your social media strategy. To help convince you to look at this platform in 2021, I chatted with Meagan Williamson who is a bonafide Pinterest strategist! We talk about how people are using the platform and how you can be using the platform too. All your Pinterest questions may be answered in this episode and I promise you that you'll walk away...

The Instagram Algorithm with Janet Mesh by Kirsten Jordan

I'm excited about all of my podcast episodes and all of the interviews that I do, but this one is pretty special to me as I got a chance to interview the founders of The June Motel, April Brown & Sarah Sklash. I've been a big fan of The June Motel and its Instagram presence since it started. While it is such a beautiful feed, it is real. I've been dying to know the ins and outs of how they approach their social media strategy. Do they do it themselves? How do the plan content? How does it...