What is the point of traditional media these days? In the age of social media, should entrepreneurs be also looking at more traditional media? In this episode I talk to Christy Laverty, a media strategist, and grill her (in a nice way!) about traditional media and if this is something entrepreneurs should look at. We talk a lot about how the media landscape has changed and how social media can be leveraged to reach journalists (Twitter anyone?). You'll also hear some of my own reflections on ...

Have you been curious about TikTok and if it could work for your business? In this episode, I talk to the expert, Wave Wyld. She's an expert on all things TikTok and has seen tremendous business growth due to this platform. We talk about everything from TikTok strategy to hashtags to coversions. And I may have asked her if TikTok is now the best place to reach your audience!This is the episode that you will want to listen to if you've been wondering about whether or not you should be adding T...

Have you ever really thought about protecting your brand online and what that means? In this episode with Cynthia Mason, a brand protection lawyer, you'll find out if I have! Spoiler alert! I haven't and it is something that I should be thinking about. All of us should be thinking about it! Cynthia walks me through why this is important and what the steps are to protect the business you've built. You don't want anyone stealing your awesome names!Cynthia’s devoted her entire legal career to tr...

One of the things that I love the most about having a podcast is that I get to sit down and learn all about other female entrepreneurs' business journeys. Today I talk with Julie LeJeune who is the founder of Wish & Give. We talk about her business and how the pandemic has affected it. And we do some live social media coaching - I love when my guests put me on the spot to solve their current challenges!Julie created Wish & Give to solve a problem. As a dedicated volunteer, she noticed...

Are you making these mistakes with your social media visuals? Today I talk with Danielle Lewis, a Toronto-based graphic designer who also specializes in social media visuals and is a Canva genius! Listen in as we debate among other things the "infamous grid approach" to picture-perfect social media and if you should still be doing it. You know I love to talk about this and have an opinion!A little bit more about Danielle:Danielle Lewis, the creative force behind Danielle Lewis Designs, is a g...

Today I'm popping my solo podcast cherry (last week's episode doesn't count as it was originally made for IGTV!) and sharing 7 personal reflections I've had after being in the entrepreneurial world for a year now. These are all things I've learned or wished I'd known/done before I started doing this! My hope is that sharing some of these reflections will help you too. I've often felt comforted when I know I'm not the only one feeling this way! Here are the 7 reflections:1. Letting go of somet...

Does this story sound familiar at all? You sit down at your computer, open up your handy dandy social media scheduling tool (Later, Planoly) and then blank. You don't know what to write or say in your captions. Heck you don't even know what you want to write about. This week's episode is all about everyone's favourite topic - social media captions. I know many of you struggle with this and wonder how to approach them and write them. Listen to this episode and hear my top tips on how to create...

I loved interviewing today's guest, Nia Lee. It is always such a treat to talk to someone who works in your field and hear their perspective. And story about how they got to where they are today! If you've been trying to figure out how to leverage video more in your social media you are going to want to listen to this episode.Nia Lee is a video strategist with over 10,000+ video views on social media, who assists women entrepreneurs in creating consistent, unique & on-brand content creati...

Today's Perfectly Imperfect Social guest has openly embraced the idea of being vulnerable on social media in the last year. Jennifer Hoffmeister, a BeautyCounter consultant, is all about embracing the messiness of motherhood while living in grief & trauma. She's also a strong advocate for self acceptance & micro self-care for mamas and is a published author. In this episode you'll hear us talk a lot about allowing our vulnerability to show up on our social media and how it translates ...

Are you a product-based entrepreneur? If you are, this episode is for you as I know that building a strong digital and social media strategy for a product-based business can be a bit different! To learn more what it takes, I interviewed a fellow female entrepreneur, Nicole de Larzac, who is a product development and marketing coach who helps aspiring "productpreneurs" create products that sell so they can live a life of freedom and success beyond the 9 to 5.We cover all aspects of how to buil...