The Performance Prescription - A Healthcare Marketing Podcast

Following leadership roles at Mayo Clinic and Rocky Mountain Cancer Centers, Mindy Grantham helped take Target Continuum’s already robust oncology marketing services to the next level. In this reflective conversation with the TC team, she covers the fundamentals of what makes oncology marketing unique compared to other service lines, how to align marketing with access and capacity, and why success requires staying focused on the emotions and realities of a complex patient journey.

Before cutting staff or services, what revenue opportunities should community health centers investigate? Rebecca Mankin and Sheila Long from Mankin Consulting Services join Target Continuum’s Jerry Hofer to explore revenue cycle gaps, provider capacity, payer mix, 340B pharmacy performance, and untapped funding resources. They explain how aligning finance, operations, and marketing can help FQHCs strengthen financial sustainability while protecting their mission.

Phillip St. Ours shares how Augusta Health is innovating in ways that honor and serve communities across Virginia's Shenandoah Valley, from organic farms and mobile clinics to community partnerships that build trust. He explores how listening to communities, removing practical barriers, and preserving human connection can guide meaningful innovation.

What happens when senior living shifts its focus from providing care to helping people live well? Bethany Mercer, Director of Operations at North Hill, shares how its Purposeful Living program brings wellness to life through lifelong learning, creative exploration, competitive sports, and resident leadership. She also discusses building a team that supports innovation, how residents are experimenting with AI, and why partnerships can expand what a community offers.

When a patient asks an AI tool where to go for care, will it find your organization, describe it accurately, and recommend it?

In this Ask Me Anything replay session, TrueSignal Founder and CEO Dana Lampert joins Target Continuum's Keaton Wright and Hannah Simmons to answer questions about AI visibility for healthcare organizations. They cover a lot of ground, from what it means to be visible and trusted, to the difference between AIO and SEO, understanding and improving your organization’s current visibility, ownership and measurement, budgeting and operations, and more.

You'll come away with a greater sense of hope that your organization might have more control over how it shows up in AI engine responses than you might realize.

Carrie Foote, president of the Arizona Rural Health Association, joins Target Continuum’s Karmen Horton to explore how telehealth can expand access and improve outcomes in rural communities. They discuss patient-centered program design, workforce development, sustainable funding strategies, and why technology alone cannot transform care.

Christen Foy shares how her career evolved from decision support to leading primary care strategy and growth at MaineHealth. She explores the growing importance of primary care, the potential of virtual health, and the need to deliver care based on each patient’s individual needs. Christen also offers practical career advice for healthcare professionals looking to grow as leaders.

Lindsay Hutter, Chief Strategy & Marketing Officer at Goodwin Living, shares how the senior living and healthcare organization has grown from serving roughly 1,200 older adults a day in 2018 to more than 4,000 today while expanding its impact far beyond its residential campuses. She explains Goodwin Living’s commitment to being a provider of choice, an employer of choice, and a champion of social good through initiatives supporting team-member citizenship, brain health, physical wellness, and workforce development.

Lindsay also discusses how Goodwin Living turns successful programs into freely available playbooks, why families need to begin planning for aging earlier, and how senior living leaders can benefit from looking beyond their own industry for ideas and inspiration.

Rachel Bowman shares how her team at Bayhealth brings healthcare’s human side to life through community outreach, an employee ambassador program, and an award-winning podcast. She explains how the podcast grew from an effort to reenergize clinicians after the pandemic into a platform that inspires employees, educates the community, and humanizes Bayhealth’s physicians and care teams.

Rachel also discusses how Bayhealth’s ambassadors serve as “eyes and ears” throughout the organization, why meaningful anecdotes matter alongside traditional marketing metrics, and what healthcare marketers can learn by collecting experiences instead of pursuing a perfectly linear career path.

Chris Hyers, Vice President of Marketing and Clinical Strategy Advancement at UConn Health, explains why healthcare marketing is fundamentally different from marketing in other industries. He shares how UConn Health used authentic patient and physician stories to become more relevant to its community, strengthen its brand, and support significant growth.

Chris also explores the unique storytelling opportunities within academic medicine, why marketers must translate complex medicine through the eyes of the patient, and why healthcare marketing is ultimately about anticipating demand rather than creating it.