What happens when senior living shifts its focus from providing care to helping people live well? Bethany Mercer, Director of Operations at North Hill, shares how its Purposeful Living program brings wellness to life through lifelong learning, creative exploration, competitive sports, and resident leadership. She also discusses building a team that supports innovation, how residents are experimenting with AI, and why partnerships can expand what a community offers.

When a patient asks an AI tool where to go for care, will it find your organization, describe it accurately, and recommend it?

In this Ask Me Anything replay session, TrueSignal Founder and CEO Dana Lampert joins Target Continuum's Keaton Wright and Hannah Simmons to answer questions about AI visibility for healthcare organizations. They cover a lot of ground, from what it means to be visible and trusted, to the difference between AIO and SEO, understanding and improving your organization’s current visibility, ownership and measurement, budgeting and operations, and more.

You'll come away with a greater sense of hope that your organization might have more control over how it shows up in AI engine responses than you might realize.

Carrie Foote, president of the Arizona Rural Health Association, joins Target Continuum’s Karmen Horton to explore how telehealth can expand access and improve outcomes in rural communities. They discuss patient-centered program design, workforce development, sustainable funding strategies, and why technology alone cannot transform care.

Christen Foy shares how her career evolved from decision support to leading primary care strategy and growth at MaineHealth. She explores the growing importance of primary care, the potential of virtual health, and the need to deliver care based on each patient’s individual needs. Christen also offers practical career advice for healthcare professionals looking to grow as leaders.

Lindsay Hutter, Chief Strategy & Marketing Officer at Goodwin Living, shares how the senior living and healthcare organization has grown from serving roughly 1,200 older adults a day in 2018 to more than 4,000 today while expanding its impact far beyond its residential campuses. She explains Goodwin Living’s commitment to being a provider of choice, an employer of choice, and a champion of social good through initiatives supporting team-member citizenship, brain health, physical wellness, and workforce development.

Lindsay also discusses how Goodwin Living turns successful programs into freely available playbooks, why families need to begin planning for aging earlier, and how senior living leaders can benefit from looking beyond their own industry for ideas and inspiration.

Rachel Bowman shares how her team at Bayhealth brings healthcare’s human side to life through community outreach, an employee ambassador program, and an award-winning podcast. She explains how the podcast grew from an effort to reenergize clinicians after the pandemic into a platform that inspires employees, educates the community, and humanizes Bayhealth’s physicians and care teams.

Rachel also discusses how Bayhealth’s ambassadors serve as “eyes and ears” throughout the organization, why meaningful anecdotes matter alongside traditional marketing metrics, and what healthcare marketers can learn by collecting experiences instead of pursuing a perfectly linear career path.

Chris Hyers, Vice President of Marketing and Clinical Strategy Advancement at UConn Health, explains why healthcare marketing is fundamentally different from marketing in other industries. He shares how UConn Health used authentic patient and physician stories to become more relevant to its community, strengthen its brand, and support significant growth.

Chris also explores the unique storytelling opportunities within academic medicine, why marketers must translate complex medicine through the eyes of the patient, and why healthcare marketing is ultimately about anticipating demand rather than creating it.

Dr. Cleamon Moorer, Jr., Founding Executive Director of Eye Care For Detroit, joins Preston Smith to explain why vision health is inseparable from overall wellness, especially for seniors and people managing chronic conditions.

They explore the barriers that prevent patients from receiving medical eye care, the growing role of mobile and home-based services, and how telehealth, portable diagnostic equipment, and AI could help healthcare organizations meet patients where they are without losing the human connection.

John Looney, Vice President of Marketing and Communications at UMass Memorial Health, shares the leadership principles that have helped him unite a 30-person team around a common purpose, vision, and set of values. He explains how transparency, kindness, and clearly defined responsibilities can strengthen collaboration while improving the quality and effectiveness of the work.

John also discusses UMass Memorial Health’s approach to AI as partners in problem-solving. From prompt engineering to the team’s weekly “Prompt and Tell,” he offers practical examples of how healthcare organizations can make AI part of their culture while helping employees become more efficient and confident.

Matt O'Rourke, Director of Marketing at Yale School of Medicine, shares how his background in journalism and personal experience as a cancer survivor have shaped his approach to healthcare marketing. He explains why authentic patient stories can differentiate a healthcare brand, how reviews reveal what patients genuinely value, and why clinical expertise matters most when it is connected to human experience.

Matt also shares how his team uses AI to accelerate campaign development, analyze data, and handle repetitive work while keeping human judgment, curiosity, and creativity firmly in control.