The Performance Prescription - A Healthcare Marketing Podcast

Most healthcare marketers think they need to show up with answers. Scott Schuster argues the opposite, that real impact comes from asking better questions and aligning to what other teams actually care about.

In this episode, Scott explores how to build credibility inside complex health systems, why the “messy” work is where real value is created, and how to connect strategy to operations and clinical goals.

David Tytell, Director of Marketing and Communications at MIT Health, discusses the mission of MIT Health, his career journey from astronomy to healthcare marketing, the importance of building relationships in marketing, taking risks to achieve success, the role of AI in enhancing marketing efforts, and the critical need for empathy in healthcare communication.

Amy Comeau shares a refreshingly honest perspective on building a meaningful career in healthcare marketing.

Drawing from a background that spans marketing, healthcare, and even the performing arts, Amy explains why the most successful marketers often take unconventional paths, and why embracing what makes you different can become your greatest advantage.

As an author, consultant, and marketing veteran, Amy has learned lessons through failure, leadership, and navigating the chaos of the pandemic.

Lance Bradshaw, Director of HR Workforce Transformation at Intermountain Health, discusses the evolving landscape of healthcare, the impact of AI on workforce management, and the importance of storytelling in recruitment.

He emphasizes the need for continuous improvement in healthcare delivery, the challenges of workforce shortages, and the role of marketing in attracting talent.

The conversation also touches on the significance of authenticity in messaging and personal growth within the healthcare sector.

What does it really mean for healthcare marketing to be a force multiplier?

In this episode, Jeremy Rogers, Vice President, Digital Marketing and Experience at IU Health, unpacks the evolving role of marketing in a rapidly transforming healthcare landscape. From customer experience and digital transformation to AI and career development, Jeremy shares practical insights on how marketing teams can create measurable impact while navigating complexity.

He explores why marketing must play a central role in shaping the healthcare journey, how quality of care is increasingly commoditized (making brand and experience more important than ever), and why AI tools should solve real business problems. Jeremy also reflects on lessons learned throughout his career, emphasizing the importance of adaptability, mentorship, and continuous learning in a field that never stands still.

If you’re a healthcare marketer looking to elevate your strategic influence, embrace innovation without losing focus, and build a career that lasts decades, this conversation is for you.

Career growth in healthcare marketing happens when you decide to own it.

In this episode, Jared Johnson sits down with Alan Shoebridge, Associate Vice President/Chief Communication Officer - National Communication at Providence, to unpack what it really takes to build credibility, develop leadership skills, and earn a seat at the table in healthcare communications. From getting comfortable with public speaking to pushing past professional hesitancy, Alan shares practical advice for marketers who want to move from tactical execution to strategic influence.

They explore why curiosity about the broader healthcare landscape makes you more effective, how to build stakeholder relationships early, and why no one will care about your career as much as you do. Alan also discusses the importance of mentoring, developing a strategic mindset, and intentionally building your personal brand.

Push past the hesitancy. Build your brand. Own your career.