The Performance Prescription - A Healthcare Marketing Podcast

Genevieve Moorhead, Social Media Manager at Sheppard Pratt, shares how one of the nation’s leading nonprofit behavioral health organizations is using authentic storytelling, employee ambassadors, and social media strategy to expand mental health awareness and build trust with patients and families.

Genevieve explains how Sheppard Pratt launched a social media ambassador program that empowers employees to become advocates for the organization online while maintaining authenticity and brand consistency. She also discusses how the team uses real staff, real patient stories, and human-centered content to reduce stigma around mental health and create deeper connections with the community.

The conversation also explores the evolving role of AI in healthcare marketing, balancing innovation with HIPAA compliance, and why healthcare brands must move beyond polished corporate messaging to truly connect with people on a human level.

Andrew Foreman, Vice President of Digital Marketing at United Musculoskeletal Partners, shares how a mission-driven mindset has shaped his career in healthcare marketing. From building patient acquisition engines at MDVIP to leading digital strategy in musculoskeletal care, Andrew explains why understanding patient needs is the foundation of effective healthcare marketing.

The conversation explores the balance between patient acquisition and patient trust, how healthcare marketers can work within evolving privacy and regulatory constraints, and why personalization matters more than ever when helping patients choose providers. Andrew also shares his perspective on AI as a “thought partner” for marketers and offers advice for younger professionals entering the industry.

What does it take to create real access to healthcare in underserved communities? In this episode, Domonic Hopson, President & CEO of Neighborhood Family Practice, shares a powerful and deeply human perspective on the realities of community health leadership and the role Federally Qualified Health Centers play in rebuilding trust, improving outcomes, and creating access for patients too often left behind by the healthcare system.

Domonic discusses how his own upbringing shaped his passion for community health, why access to care is far more complicated than simply having insurance, and how poverty, housing insecurity, transportation, and mental health challenges all intersect with chronic disease management. The conversation also explores the growing importance of healthcare marketing and outreach in the FQHC world, why trust is built through consistency and community presence, and how organizations can balance mission-driven care with financial sustainability.

One of the most powerful moments of the conversation comes when Domonic describes America’s healthcare challenge this way: “We’re looking to build a world-class front door because our front door is broken right now.”

Healthcare marketing is often measured by awareness, clicks, and scheduled appointments. But Orla Seidel, Director of CRM & Digital Marketing at Atlantic Health, believes the real opportunity is to measure what happens next: Did the patient show up? Did they complete the appointment? Did the experience reduce friction, improve outcomes, and support the business?

In this episode, Orla shares how Atlantic Health is using data, AI, and cross-department collaboration to build more patient-centered journeys. She explains how her team launched AI-powered outbound agents to help patients prepare for colonoscopies, reduce cancellations and no-shows, and ease operational burden. She also breaks down the “four-legged stool” of marketing, IT/data, operations, and clinical teams, and why healthcare marketers need all four working together to make measurable progress.

This conversation is a practical look at how healthcare marketing can move beyond campaigns and become a true driver of patient experience, operational efficiency, and completed care.

What does innovation really look like inside a rural Federally Qualified Health Center? In this episode, Dr. James Werth, CEO of Tri-Area Community Health, discusses the realities of leading an FQHC where mission, margin, staffing, and community needs all collide at once. From telehealth and school-based care to drone delivery and behavioral health integration, James shares candid lessons from both successful initiatives and failed experiments, and why healthcare leaders need to become more comfortable talking openly about what didn’t work.

The conversation explores what makes FQHC leadership fundamentally different, why “build it and they will come” often fails in rural healthcare, and how operational groundwork, community buy-in, and staffing determine whether innovation succeeds.

What does it really take to get hired at one of the most respected healthcare organizations in the country?

In this episode, Mikey Weil from Boston Children's Hospital pulls back the curtain on healthcare recruiting and sourcing. He breaks down the difference between sourcing and recruiting, shares practical advice for job seekers trying to stand out in today’s competitive market, and explains how talent communities are one of the most powerful tools for both candidates and employers.

The conversation also explores how AI is starting to reshape hiring, what skills actually matter right now, and why passion still plays a bigger role than most people think. Whether you’re trying to land your next role, build a stronger team, or just understand how hiring really works behind the scenes, this episode is packed with practical insight.

In this episode, Lynn Robbins shares a candid look at what it really takes to drive growth in post-acute and home-based care. From breaking down silos between sales and marketing to building true attribution and ROI, Lynn explains how healthcare organizations can evolve from outdated models into modern growth engines.

She dives into the role of digital strategy, CRM integration, and trust-building across teams, while highlighting how changing patient behavior is reshaping the entire playbook.

In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type of healthcare relationship.

Matt explores how scaling better care models requires rethinking panel sizes, workflows, and the ways that technology supports care teams.

In this episode, Frank MacPherson of ChristianaCare shares a grounded, operator-level view of what’s actually changing in healthcare marketing and what teams need to do about it.

From the rise of zero-click search and AI-driven discovery to the reality that patients are often choosing between care and no care at all, Frank breaks down the forces reshaping patient acquisition. He also shares a practical case study on how his team transformed their online reputation, and why some of the most impactful work in healthcare marketing isn’t flashy.

This is a conversation about adapting in real time, staying focused on what matters, and building strategies that reflect how patients actually behave today.

What does “access to care” really mean when your patients have to fly, snowmobile, or drive across frozen rivers just to see a provider?

In this episode, Shadi Rabi, Director of Operations at Bethel Family Clinic, pulls back the curtain on delivering healthcare in one of the most remote regions in the U.S.: the Yukon-Kuskokwim Delta in Alaska.

From mobile clinics that double as camping trips to telehealth as a lifeline, Shadi shares how his team is solving for access in ways most health systems never have to consider.

This conversation is a powerful reminder that strategy, technology, and marketing matter even more when they meet the reality on the ground.