The Persuaders Podcast

By Anders Kopp JensenNews Politics

The Persuaders Podcast episodes

July 27, 2021 Mavence - Anna Koj
In this episode I had the pleasure of talking to Anna Koj, Managing Director for Mavence in Brussels. Mavence is an international recruitment firm at the crossroads of Public Affairs and people management.

In this episode we get the headhunters perspective on the state of Public Affairs and how 1) the demand for PA pros is increasing and many are currently being approached, especially from consultancies, 2) due to COVID-19 some PA pros in Brussels have moved back to their home countries and now want to stay there, 3) COVID-19 has changed some of the skills in demand - maybe for the better, with a bit more openness to diversity.

Finally, we also talk about one of my favorite topics: how PA pros are working closer to the C-suite and what this requires from the modern PA pro.
30 min
June 29, 2021 Eurelectric - Kristian Ruby
The sixth episode of the Persuaders podcast is now out! This time I had the pleasure of talking to Kristian Ruby, secretary general for Eurelectric. Kristian has a background from journalism, he has worked as a speechwriter, as an assistant to former commissioner for climate action, Connie Hedegaard, he has worked as a public affairs advisor and as chief policy officer for windeurope - and is now the secretary general for Eurelectric. Eurelectric represent 3500 companies in the value chain of electricity, and in this episode, Kristian shares his views on: - How to prioritize issues and formulate a common vision of this industry - How to handle competing interests - How he sees Public Affairs as a driver for important societal agendas & change Finally, Kristian shares his perspectives on how they deal with the concept of green-washing, the importance of telling good stories which change behaviour, and how Kristian saw that COVID-19 brought out some climate sceptics - and how they countered and tried to make the pandemic a launch pad for green change.
30 min
May 26, 2021 Philip Morris - Yiannis Korkovelos
In the fifth episode of the Persuaders podcast we fly to Brussels and talk to Yiannis Korkovelos, EU Government Affairs Manager at Philip Morris. Yiannis is a seasoned PA pro with experience from Singapore, Paris, London and Brussels. In this episode Yiannis shares some perspectives from his own world: how PMI is going through massive changes as they are working towards a smoke-free world and why and how they are working with ESG and sustainability. Yiannis also shares some insights on working in an - for some - controversial area, the increased expectations from stakeholders which come with the turf, and the importance of working with data and facts. And finally Yiannis shares his views on why PA should come closer to the CEO and how a PA pro in 2021 should be ready to communicate quickly with the outside world and have a consumer-centric approach.
31 min
April 27, 2021 Professor Anne Rasmussen
The fourth episode of the Persuaders podcast is out! This time we jump into the world of academia and talk to Anne Rasmussen, professor at the Department of Political Science, University of Copenhagen.
We discuss the revolving doors phenomenon in Public Affairs: politicians and civil servants moving into the private sector and we get Annes view on if this is a widespread problem. We talk about if interest groups / NGOs get any advantages by hiring former commissioners or top civil servants. And we get an interesting answer to whether they are recruited more from right-wing parties or left-wing. We also discuss if a cooling period should be implemented as well as the positive experiences with the transparency register. We talk about Corona-washing, a new phenomenon in Public Affairs in 2020, as well as if companies can actually drive the trend with more transparency? And finally Anne provides some interesting insights from her research in the filed of digital advocacy.
31 min
March 24, 2021 World Nuclear Association - John Lindberg
The fourth episode of the Persuaders podcast is now available. This time my guest is John Lindberg, Public Affairs Manager at the World Nuclear Association.
In this episode John shares his perspective about his shift from parliament to Public Affairs, how he is working to make the debate about nuclear energy more nuanced, but also how the organization and players in the industry can be more proactive and human. John also shares some insights on how they reacted when HBO launched the hit series Chernobyl.
25 min
February 23, 2021 IKEA - Ann-Nina Finne
The guest this time is Ann-Nina Finne. Ann-Nina is a Global Public Affairs Leader at IKEA Group. In this episode Ann-Nina shares some great insights on how Public Affairs can work together with communications, learnings from the pandemic as well as perspectives on how Public Affairs can prove its value via strategic foresight and planning for the future. Ann-Nina also provides very concrete tips on how you can make Public Affairs more valuable in your organization, drawing from her background from journalism, communications, government administration and - of course - Public Affairs.
31 min
January 15, 2021 VOI Technology - Kristian Agerbo
In the first episode of the Persuaders we are joined by Kristian Agerbo who is VP of Public Policy & Market Development at the scooter company VOI Technology. We talk about Kristians experiences from Uber, how PA can support business objectives, and how VOI works with regulators and politicians. Kristian even mentions how he has implemented SCRUM in the PA team!
30 min
January 13, 2021 Introduction to The Persuaders Podcast
In this episode I outline some of the reasons behind starting a podcast about Public Affairs. The main driver was the challenges I learned from more than 500 conversations I have had the past 5 years with Public Affairs professionals across Europe.
3 min

About The Persuaders Podcast

From the publisher's feed

The Persuaders, the only podcast only about Public Affairs. In the podcast we will dive in to how Public Affairs professionals solve their daily challenges. Their trials and tribulations. Their tips and tricks. The guests will come from many different types of companies and organizations across the world.