Listen in as I talk with my long-time friend and colleague Jason McCracken about all things e-commerce, customer loyalty ... and a little about Hollywood too! Director of Product at American Express, Jason generously shares just how to drive customer behavior in the direction YOU want it: headlong into sales.

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The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

A Purchase Order is a contract sent from the buyer of goods to the seller of goods. It is an efficient way to acquire goods or services.

Listen in on this episode as Martin discusses how to make a Purchase Order work for you.

If you like what your hearing hit the subscribe button and never miss an episode!

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

While negotiation is often thought of as a purely mental effort, the truth is that if you haven't taken care of your body, your mind won't be at its sharpest. Which means you're in danger of not being able to get your needs met. Learn how to keep your body AND mind in tip top shape in this episode, as Martin talks with Dr. Katherine Hofmann. Dr. Hofmann is a naturopathic physician who specializes in mental health and longevity. She sheds some light on just how to stay empathic when emotions are running hot, how to use supplements and nutrition to boost your mind, and why it really does matter that you get a full night's sleep before heading to the negotiation table.

You can learn more about Dr Hofmann, her clinical practice, and her podcast, Ponder and Practice, here.

Like what you're hearing? Hit subscribe and never miss an episode!

Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Contracts are the foundation of any deal, whether a new business, tech transfer, onboarding employees... even marriage. If your contract is not done well, you're going to be on the hook when things go sideways. If, however, your contract is done with thoughtful precision, you'll be in the enviable position of saving potential tens, or even hundreds of thousands.

Listen in on this episode as Martin discusses how to save money while negotiating on a contract, including 14 main points to make sure your contract is both solid AND works for you.

Like what you're hearing? Hit subscribe and never miss an episode!
 
Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

For many years, the negotiation dogma has been get to 'yes' ASAP to get the other side to buy into what you're selling. Is this still relevant? In this episode Martin talks through the book Getting to Yes by Roger Fisher and William Ury.

Like what you're hearing? Hit subscribe and never miss an episode!
 
Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Nothing kills an argument quite as effectively as a logical fallacy. Learn to watch out for them so that you can avoid using them yourself, and see them when someone else uses them on you.

Like what you're hearing? Hit subscribe and never miss an episode!
 
Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

We've had Mark on the show before to shed some light on making the most of sales in technology. In this episode, Mark shares more about his experience as a supervisor, and what a potential employer is looking for in applicants and candidates.

Like what you're hearing? Hit subscribe and never miss an episode!
 
Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Dalena Bradley is a pro at helping folks nail the interview. A Job Interview Expert and Career Marketing Services Coach, Dalena is exactly the person you want in your corner if you've aced your application and are gearing up for an interview.

Like what you're hearing? Hit subscribe and never miss an episode!
 
Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Larry Johnson started his career as a car salesmen, and has been successful over the years NOT because of used-car salesman tactics, but because he cares about his customers getting what they want and need. While he doesn't sell cars anymore, Larry continues to bring the best to his customers. He generously shares just how he does it in this conversation.

Like what you're hearing? Hit subscribe and never miss an episode!
 
Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

When it comes to sales, few are as experienced or effective as Mark Berkovitch. In this episode Mark shares his expertise, including sales preparation, building trust with clients, and staying objective in a sales negotiation.

Like what you're hearing? Hit subscribe and never miss an episode!
 
Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.