"Look at what everyone else is doing... and then don't do that."

This week, James Harrison chats with Carol Bryant from Smart Dog Copy about the changing SEO landscape, the power of email marketing, and crazy PR stunts.

This episode reveals:

• Why AI is destroying the world of blogging and Google Search... And what you can do today in your business to adapt.

• How to ethically "trick" the social media algorithms, and boost your posts so way more people discover you. Completely free (and yet little-known) method.

• The behind-the-scenes story of the world's most expensive pet wedding - and the two words that will allow you to tap into the same "PR power".

Huge thank you to Carol for sharing her time and expertise.

For more ways to bring new customers into your pet business, go to inboxinsanity.com

Music used:

"Port Horizon" and "Late Night Radio" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License.

"The CEO would come over and say the meanest things... I looked at him like he had a diaper on."

In this episode, James Harrison sits down with Geralynn Cada - a woman with a huge wealth of experience in the pet industry.

Geralynn has done it all, from training dogs to battling high-powered CEOs. You won't want to miss the many nuggets of wisdom she revealed.

Here's just a small taste of what you'll discover:

• How Geralynn took a failing pet business with a potentially huge product, and built it up into TWO highly successful brands...

• If you think the pet industry has too much competition and is completely saturated, then think again. Geralynn reveals the #1 hottest and most underestimated opportunity in the pet industry right now - a lucrative niche with plenty of room to grow...

• What it was like to train animals for Siegfried and Roy's famous Las Vegas stage shows (yes, the ones with the white tigers and lions)

Many thanks to Geralynn for sharing her expertise.

If you want an easy way to get more new customers in your pet business, go to www.inboxinsanity.com

Music used:

"Port Horizon" and "Late Night Radio" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License.

"Return on ad spend jumped from 0.4 to 3"

If you're a pet business owner and you're worried about falling sales, then maybe this will help:

I recently sat down with Pamela Keniston, owner of the award-winning agency Big Paws Marketing. And I got her to spill the beans on how she's helping her clients make lots of sales no matter what the economy does.

This episode of the Pet Profits Podcast reveals:

• Is email outdated? Not at all. Here's how you can use email to escape the social media algorithm trap and own your own audience...

• The 2 pet brands Pamela actively looks for in her email inbox, and why you might want to copy what they're doing...

• How Pamela multiplied a pet brand's return on ad spend by 7x (Almost no one is doing this, but you'll slap your head at how "obvious" it is.)

Huge thank you to Pamela Keniston for sharing her expertise.

If you want an easy way to get more new customers in your pet business, go to www.inboxinsanity.com

Music used:

"Port Horizon" and "Late Night Radio" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License.