In this episode, we chat with Mr. Austyn Doty about some of the most interesting aspects of creative within the pharmaceutical advertising landscape. While we thought this conversation would center on the best, worst, and coolest creative concepts in the pharma landscape, it was a much deeper, under-the-hood chat about the psychology, emotions, and impact of the monster begging the following question: which motivates people to act for their betterment, fear or positive creative/psychology?
Pop in those earbuds and welcome into the Pharm House.