In this wide-ranging episode of The Pharm House, I talk with two wonderfully brilliant people, Joe Knouse, and Miki Pierre. While the conversation began by exploring if you could build a pharmaceutical website in a month, we went way beyond this constraint.
In this conversation we cover: What toasters have to do with building digital programs/platforms. The differences between the front end and back end content in regards to MLR approval. How digital agencies can win a few more pixels. Reconstructing the ISI. Weaving key safety content into the flow of a page. What Jenga has to do with websites and digital platform construction. The dangers of design by committee. Digital lessons we can all learn from architecture. The clarity and usefulness of whitespace. Why seeing the world from another viewpoint is key to digital design and execution.
This is a ride and a half.
So pull up a chair and pop in those earbuds. Welcome to The Pharm House.