Hey Photogs! Mike answers questions submitted by the Facebook group, Photogs Unite!, he answers them every Mondays at 5:00pm PST. This week, Mike answers questions about can you shoot on abandon property? What's the best light to use when shooting newborns? And is considered professional attire for photographers?

If you have a question that you want answer, you can submit it at [email protected] or head on over to our website, www.photogsunite.com.

Sign up for a FREE seven part email series on marketing on your business: http://photogsunite.com/marketingcourse

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! What do cocktail drinks and Miley Cyrus have in common? (No, not what you're thinking!) They both have to sell themselves to consumers and create a brand! On this episode, Mike talks with Daryl Weber about how the human brain responds to brands and decides what to buy based on what that brand represents and what kind of advertisements they put out. There is a science to this madness and knowing that can help companies (and you!) better market themselves. 

More About our Guest Speaker: Daryl Weber is a brand consultant, speaker, and entrepreneur whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. He is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands which explores the unconscious side of brands in a way that's inspiring for creative marketers. Previously, Daryl was Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company's global billion-dollar brands. Learn more at www.daryl-weber.com and follow him on Twitter @BrandedCortex.

Discussion Topics: 

• What is brand?
• How subtle is brand interaction? Do we even know it's happening?
• How does our brain actually make decisions? 
• How to build your brand fantasy.

5 Books Every Photographer Should Read: http://photogsunite.com/5-books-every-photographer-should-read/

Facebook: https://www.facebook.com/groups/photogsunitegroup/

Instagram: https://www.instagram.com/photogs_unite/

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected] or head on over to our website, www.photogsunite.com.

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! Mike answers questions submitted by the Facebook group, Photogs Unite!, he answers them every Mondays at 5:00pm PST. This week, Mike does things differently, by sharing a must read book, "The Power of Moments" by Chip and Dan Heath. Photography is all about capturing moments, but what about the rest of the experience of the photo shoot? What can you do to make your clients experience a positive one and stand out from other brands? 

If you have a question that you want answer, you can submit it at [email protected] or head on over to our website, www.photogsunite.com.

Although submission to be Mike's beta testers is over, you can still sign up to get emails with tips and tricks on how to market your brand: http://photogsunite.com/marketingcourse

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

So, you've tried offering your services on Craigslist, LivingSocial, and Groupon, but you either get clients who want the cheapest deals or clients who are WAY too demanding for the price they are paying. On this solo episode, Mike talks all about marketing strategies and how to get yourself out there and attract clients (your ideal client) who are the right fit for you.

Discussion Topics:

• Your ideal client wants to hire you, but only at a certain time of year or moment in their life, not everyday.
• Don't let people take advantage of you.
• Give your client the option to say 'Yes'. 
• Follow blogs and websites that your ideal client would most likely read, to learn more about them and their problems.

Sign up for the free seven part marketing course: http://photogsunite.com/marketingcourse

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected] or head on over to our website, www.photogsunite.com.

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! Mike answers questions submitted by the Facebook group, Photogs Unite!, he answers them every Mondays at 5:00pm PST. This week, he answers questions about location scouting, what type of studio lights do you need to have, how do you get a mentor to teach you the ins and outs of the business (and what NOT to do when searching for one), and much more.

If you have a question that you want answer, you can submit it at [email protected] or head on over to our website, www.photogsunite.com.

Although submission to be Mike's beta testers is over, you can still sign up to get emails with tips and tricks on how to market your brand: http://photogsunite.com/marketingcourse

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! Mike talks to Galen Mooney about the basics about website designs. The business has changed in the last decade, from colorful home pages with crazy animations in the background to more muted colors with simplistic designs. They discuss what you should include (and not include) on your website, what are the different website builders to choose from, and why you shouldn't just rely on social media as your home base. 

More About our Guest Speaker: Galen Mooney is an entrepreneur who specializes in building custom websites for growing creative brands. She offers resources and educational videos that simplify SEO concepts for creatives struggling to get found online. Her website, Photography Squares, specializes her services for photographers. She is also offering an Image SEO Workshop exclusively for Photogs! Just visit https://www.photographysquares.com/unite to register.

Discussion Topics:

• What is the purpose of your website?
• Building your site for function v. design.
• Differences between Squarespace and WordPress. 
• What should you put in and leave out of your website?

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected] or head on over to our website, www.photogsunite.com.

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! Mike answers questions submitted by the Facebook group, Photogs Unite!, he answers them every Mondays at 5:00pm PST. This week, he answers questions such as do you need the fanciest equipment to take photos? What does it take to set up a studio? How to find models on Instagram? and much more.

If you have a question that you want answer, you can submit it at [email protected] or head on over to our website, www.photogsunite.com.

Although submission to be Mike's beta testers is over, you can still sign up to get emails with tips and tricks on how to market your brand: http://photogsunite.com/marketingcourse

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! Defining your personal brand is absolutely necessary to succeed as a creative professional. We cover the difference between a freelancer and an entrepreneur. Knowing which one you are will add tons of clarity to your mission. And learning how to explain what you do and how you help people will get more clients in your door and more money in your bank account.

More About our Guest Speaker: At 30, Jonathan Tilley was a musical theater and a voice over actor. But, in 2010 he began coaching fellow creatives on the business side of show business, turning his knowledge into online courses like League Of List Builders and Website Makeover Masterclass. And after 2 years of gathering over 2000 pieces of research on what success and failure feels like, in 2017 he released his book "Embrace The F Word: Failure to the world". You can visit him at jonathantilley.com/legend.

Discussion Topics:

• What you should call yourself, an entrepreneur or a freelancer?
• How to market yourself as a creative person (no business suit required).
• A positive attitude goes a long way.
• Don't be a jack of all trades, pick a specialty to focus on.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! Mike answers questions submitted by the Facebook group, Photogs Unite!. He answers them during his live Facebook videos he puts out every Mondays at 5:00pm PST. This week, he talks about picking out prints, choosing the right venue for your gallery show, and is it worth it to still use film or should we all hail the digital camera?

If you have a question that you want answer, you can submit it at [email protected] or head on over to our website, PhotogsUnite.com.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! You've worked hard on your website, but it is on page 20 of a Google search. So, how can you make the algorithm of Google (and other search sites) work for you? By using SEO's! Mike talks with Justin Sturges about SEO's and how they can help your website be reached by more people in your area and in the world.

More About our Guest Speaker: Justin Struges is an award-winning author of the "Small Business Owners Guide to Local Lead Generation" and the West Coast Regional Director of the Duct Tape Consulting Network. In the network, Justin provides coaching, training and support services to other consultants to help them build and grow their agencies. In addition, Justin's core business is running Systemadik, his digital marketing agency, where his team focuses on helping growth-minded local B2C service-based businesses across the country.

Discussion Topics:

• What MUST be on your website.
• Choosing the right platform.
• How often you should post new content?
• Using ALT tags, GeoTags, and metadata to improve your search status. 

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.