The Physical Product Movement

In this episode, we're joined by Pat Bennett, President, and Founder of Pat's Granola. Pat is a wonderful example of becoming a food entrepreneur after a successful career in a completely different field of work. Pat talks about how her love for a recipe she'd been eating with her family for over twenty-five years and without a doubt, inspired her to start their business so that she could share it with even more people. Most importantly, she gives some great advice on working with a local co-packer along with the wisdom of being onsite, especially during initial production, and how crucial it is to have a close working relationship with your co-packer.

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
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• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
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The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Dr. Glenn Mathijssen, Co-Founder and CEO of Alberts. Glenn tells us about his journey from a university project to getting his first investment and launching his own company, ”Alberts Smoothie Station and Soup Station”. Glenn’s an outstanding European entrepreneur who is very driven and definitely knows his stuff. In this interview, he shares some lessons he’s learned about the similarities and differences between producing a physical machine and producing a packaged product.

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

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The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Alex Bayer, CEO, and Founder of Genius Juice. Alex tells us about his seven-year journey bringing Genius Juice to life and then scaling it from thousands in revenue to millions. He discusses a wide variety of subjects from his past experiences including getting on Shark Tank, and the importance of having a rock-solid product. He also talked about his success with crowdfunding campaigns, including tips on how businesses can get the most out of these strategies. Alex also stresses the importance of surrounding yourself with a team of advisors who have expertise in different aspects of your business.

Episode Notes:

• Alex Bayer's LinkedIn
• Genius Juice Website
• Genius Juice's Twitter
• Genius Juice's Facebook
• Genius Juice's TikTok
• Genius Juice's Instagram

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

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• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Jeff Vierling, Co-Founder, and CEO of Tailwind Nutrition. Jeff’s an endurance biker who competes in races all over the country, as a result of his experiences Jeff was intimately familiar with the challenges of keeping his body fueled while competing. Unfortunately, Jeff couldn't find any products that contained the nutrition he needed to compete in endurance events, so he decided to create one. Jeff also talks about how he scaled his business by effectively marketing using events and competitions, digital marketing, and strategically going after targeted wholesale accounts worldwide. Jeff talks about why they chose to manufacture in-house and why they continue to do so and how he keeps this production operationally simple.

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

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• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Kara Goldin, Founder, and CEO of Hint Water. Kara speaks with us about the lessons she learned from working in the tech industry as an executive and how she became an accidental entrepreneur. Furthermore, she explains how she came up with the idea for Hint water and the initial steps she took to get it off the ground, which included getting it into Whole Foods, even though she was still producing it in her own kitchen.
Kara’s advice stresses the importance of just getting started, questioning everything, learning quickly, and figuring it out along the way. Lastly, we also got her to talk about her wall street journal bestselling book called "Undaunted: Overcoming Doubts and Doubters”. She shares how the book came about and why she was motivated to write it.

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

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The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Marc Siden, Co-founder, and CEO of Cloud Water. Marc talks about the challenges of leading his company through the last year of COVID and how they've been able to thrive to become stronger through these unprecedented challenges. Additionally, he shares the difficulties and opportunities in the beverage space, specifically on how to compete against established giants like Coca-Cola. Lastly, Marc shares the importance of understanding your landed costs, distributor margins, retailer margins, shipping and promotional costs, and why this is absolutely vital to your success as a physical products company.

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
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• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Laura Modi, CEO & Co-Founder of Bobbie. Laura talks about her journey from working at Google and Airbnb and how she made her way from the tech industry to the world of physical products. Importantly, Laura shares the frustration that led to her creating a new and better baby formula product: Bobbie and the challenges of launching the product into a regulated and competitive industry. Laura emphasizes and talks about embracing science to figure out tough problems and the importance of surrounding yourself with a strong team of experts.

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
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• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of the Physical Product Movement Podcast, we're joined by Will Nitze, Founder, and CEO of IQBAR, the leading "brain+body" plant-based protein bar. Will talks about his journey from attending Harvard studying psychology and neuroscience and after graduating, entering the world of software sales and now pivoting to launch his own business. He shares his experience with the countless iterations that ultimately led him to create IQBar and then leverage the Kickstarter campaign for market research and gaining initial traction. Lastly, Will provides tremendous insight into his distribution strategy through D2C, retail, and Amazon. 

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
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The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of the Physical Product Movement Podcast, we're joined by, Chris Kirby, Founder at Ithaca Hummus. Chris talks about how, as a chef, he got burned out of the restaurant business and how he then used this love of food to identify hummus as a new potential CPG category. Learn how Chris rented a commercial camp kitchen for $200 per month to make the initial batch of product, uses farmer's markets for distribution and gets valuable, direct feedback from his customers.The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of the Physical Product Movement Podcast, we’re joined by Tyler Merrick, Founder of Project 7, a brand with a social mission to fund critical areas of need... such as hunger, clean drinking water, and shelter through their keto-friendly plant-based candies and delicious gummies. Tyler uncovered his experience of "knocking it out of the park" with a pet care business he started in his twenties. Tyler then moved from that business to launch the more socially motivated brand: Project 7. Tyler talks about his brand's near-death experience and how he was able to perform a brand autopsy to figure out how to revive it, which meant reducing the number of SKUs offered to allow him to focus on a single product. In addition, Tyler shares some important lessons learned the hard way from relying too much on brick and mortar sales and how COVID reinforced that experience.


Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so