The Physical Product Movement

In this episode, we're joined by Margaret Wishingrad, Co-founder of Three Wishes Cereal. Margaret talks about the opportunity she saw in the crowded and competitive breakfast cereal market while feeding her young and very picky son. Using her experience in marketing and advertising, Margaret started her journey by doing product and consumer research.

Eventually, Three Wishes was launched, and were able to find success in retail, getting into Sprouts, Whole Foods, and Wegmans. She goes into detail about why she felt her brand resonated with these buyers. Margaret is an open book with great stories and insights for food and beverage entrepreneurs.

Learn more about Margaret and Three Wishes Cereal;

• Margaret’s LinkedIn
• Margaret’s Instagram

Other Resources

• Margaret on Crunchbase
• Three Wishes Cereal Website
• Margaret on Bristol Farms
• The Ultimate Supplier & Co-Packer List (2021)

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Today, we have a bonus episode for you: Accounting 101 For CPG Brands. This was originally presented as a webinar and because it was so well received, we wanted to make the audio available here on the podcast. Our guest is Andrew Nelson, a Manager at Squire and Company, a forward-thinking CPA firm that has worked with thousands of brands. We talked about a wide range of questions important to CPG brands, like the business benefits of following good accounting practices, common mistakes to avoid, doing it in-house vs. hiring a third party, supply chain challenges from an accounting perspective, and tons more. Andrew is a wealth of knowledge and shares tons of useful insights. Enjoy the episode!

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Mia Medina, founder, and CEO of Gather Brands, a full-service sales consulting agency focusing on women-owned and women-run companies in the CPG industry. Mia has tons of experience from working in sales for some of the biggest nationally distributed brands to launching her own CPG brands. She talks about common mistakes that she's seen brands make when they try to break into retail and the importance of understanding your customers and why they choose your product.

Learn more about Mia Medina and Gather Brands;

• Mia’s LinkedIn

Other Resources

• Gather Brands LinkedIn
• Gather Brands Website
• Gather Brands Facebook
• Gather Brands Twitter
• Gather Brands Instagram
• The Ultimate Supplier & Co-Packer List (2021)

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by John Merris, CEO of Solo Brands, maker of the incredibly popular and fast-growing Solo Stove. We covered a lot in this interview, including John's belief and passion for customer experience. This has motivated Solo Brands to make intuitive moves, like standing up their in-house global awareness and fulfillment platform has also inspired them to continually focus on D2C, which drives most of their revenue. John talks about how this closeness to the customer has helped them iterate their initial product, and how it inspired the creation of other products. John discusses their acquisition of other outdoor brands and the economies gained from leveraging their warehouse and fulfillment capabilities.

Learn more about John Merris here:

• John’s LinkedIn
  
  

Other Resources

• Solo Stove’s LinkedIn
• Solo Stove Website
• Solo Brands Website
• More about Solo Stove on Bloomberg
• The Ultimate Supplier & Co-Packer List (2021)

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Nona Lim, Founder, and CEO of Nona Lim; a fresh, modern, and clean label Asian CPG brand, that distributes healthy Asian comfort food in retail stores such as Whole Foods, Kroger, and Costco. Nona, a successful and experienced entrepreneur, tells us about how she started her journey competing professionally in fencing tournaments, working her way to the Olympics, before eventually moving to San Francisco and launching a meal kit delivery business. Nona also talks about what motivated her to productize some of her dishes, which eventually became her very own CPG brand. In addition to this, Nona reveals some of the supply chains challenges her business is currently facing as a result of the COVID-19 pandemic and how they are shifting things to adapt to the changing landscape of distribution. Nona also disclosed some of the criteria she uses to assess whether to manufacture some of her products in-house while continuing to use co-packers for other product lines.

Episode Notes:

• Nona Lim's LinkedIn

Other Resources

• Nona Lim's Website
• Nona Lim's Facebook
• Nona Lim's Instagram
• Nona Lim's Twitter
• The Ultimate Supplier & Co-Packer List (2021)

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by George Passantino, CEO, and Co-founder of Quokka Brew; a ready-to-drink, fully caffeinated generalist coffee. George talks about how inspiration hit while he and his Co-founder were cramming for finals at UC Berkeley realizing how much coffee they were consuming to try to stay sharp and realized ultimately it wasn't working. In addition to this, they were full of jitters, had a big rush of energy, then a sudden crash that got them thinking about developing a better coffee. Without a doubt, George subsequently shared about their college campus ambassador program and how they were able to do their initial research by tapping into their college campus connections of students and professors but then continued to promote the brand on campus after they launched. And finally,  George revealed how their go-to-market strategy changed when COVID hit and all the students left campus.

Learn more about George:

• George's Linkedin 
• Quokka Brew's Website

Other resources:

• Read more about Quokka Brew's Blogs
• Quokka Brew Linktree

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Juan Salinas, Founder & CEO of P-nuff Crunch, a Mark Cuban Company; made from protein-filled Peanuts, fiber-fill Navy Beans, and energy-lasting Rice baked into a crunchy, powerful puff snack. In this hot seat session with Andy Burningham, Juan tells us about his hardest-won lessons in the initial stage of developing and launching his product. He also shares important insights: for example... why you should bring on help as soon as you can for marketing, sales, and other business functions. And most importantly, he spills the beans on the benefits of selling online and how it leads to faster and quicker feedback directly from your customers, and how getting into retail is more expensive than you think.

Learn more about Juan:

• Juan's Linkedin
• P-nuff Crunch's Website

Other Resources:

• P-nuff Crunch's LinkedIn
• P-nuff Crunch's Facebook
• P-nuff Crunch's Twitter
• P-nuff Crunch's Instagram
• P-nuff Crunch's Youtube
• The Ultimate Supplier & Co-Packer List (2021)

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Jeremy Vandervoet, CEO and President of Little Secrets Chocolates; an innovative and fast-growing chocolate company competing against some of the heavyweights in the confectionery industry. Jeremy talks about the trends he sees in the CPG space and what he describes as the white space for innovation, including new business models and ventures. We also talk about the effects of COVID-19 accelerating direct-to-consumer businesses and how it presents challenges with shipping a product like chocolate, especially in the summer months.

Episode Notes:

• Jeremy Vandervoet's LinkedIn

Other Resources

• Little Secret's Website
• Little Secret's Facebook
• Little Secret's Instagram
• Little Secret's Twitter
• The Ultimate Supplier & Co-Packer List (2021)
  
  

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Josh Belinsky, Co-founder of Slate Milk; a line of lactose-free, high protein and better for you chocolate milk. Josh tells us about lactose intolerance and what motivated him to start his company. He also shares a story about a time when he sent random LinkedIn messages to someone he really looked up to, which led to them connecting and Josh gaining a new investor and mentor. Josh also talks about the importance of asking the right questions when doing customer research and staying curious, especially when breaking into a very competitive category.

Episode Notes:

• Josh's LinkedIn
• Slate Milk's Website

Other Resources

• Event: Inventory Management and Operations for Growing CPG Brands
• Weekly Workshop Series
• Webinar Registration

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Kimberly Le,  CEO & Founder of Prime Roots. Kim studied Food Science and Technology at UC Berkeley, graduating Magna cum laude, and immediately started looking for a way to put her degree to use, leading to the founding of Prime Roots. Kim talks about product development, specifically focusing on plant-based diets. She also opens up about the effects COVID had on her business and shares her experience fundraising in the CPG space during the pandemic. Most importantly, Kim tells us about one of her basic ingredients “Koji”, a fungus commonly used in Asian cooking that is high in protein. This ingredient helped her to produce a delicious line of plant-based meat alternatives, starting with bacon.

Episode Notes:

• Kimberlie Le’s LinkedIn
• Prime Root's Instagram
• Prime Root’s Website

Other Resources

• Prime Roots Community
• The Ultimate Supplier & Co-Packer List (2021)
  
  

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so