The Physical Product Movement

In this episode Amy Zitelman, CEO and Co-founder of Soom Foods, joins us in the next episode of The Physical Product Movement Podcast. Soom Foods is a sister-owned Tahini products company whose products are used by award-winning restaurants and chefs around the world.

Amy has been featured on the Forbes 30 under 30 and is also the author of "The Tahini Table." Amy tells the founding story of Soom Foods, how she and her sisters identified Tahini as an ingredient used heavily in other parts of the world but underrepresented in the United States market.

She talks about the challenges and opportunities of selling a less-known category product. She also discusses the early days of loading up her bags with jars of Tahini and cold-calling restaurants. And finally, Amy outlines some of the surprising benefits of targeting wholesale channels first before eventually going direct to consumers. Amy is a great entrepreneur with a lot to share.

Learn more about Amy and Soom Foods;

• Amy’s LinkedIn
• Amy’s Instagram

Other Resources

• Soom Foods’ LinkedIn
• Soom Foods’ Website

Automate your inventory operations with Fiddle: 

• Learn more
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

This episode features Myles Powell, the Founder, and CEO of 8 Myles, a popular and fast-growing line of gourmet mac and cheese. Myles tells us about his pivot from selling barbecue sauces at farmer's markets to sell the mac and cheese he was making to showcase his sauces.

He talks about the struggle he had with deciding when to quit his job and the mental anguish it took to make that decision, only to then be forced to make it again a couple of years later. He also shared with us how he took advantage of the open shelf space made possible through the effects of the COVID pandemic on the supply chain, and how he used that to get his product into popular retailers like Target and Whole Foods.

Learn more about Myles and 8 Myles; 

• Myles’ LinkedIn

Other Resources

• 8 Myles LLC LinkedIn
• 8 Myles LLC Website

Automate your inventory operations with Fiddle: 

• Learn more
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Hey listeners, you’re in for a fantastic interview today. Our guest is Emily Miller, the CEO & Founder of Off Limits, an innovative and modern cereal brand taking the CPG space by storm.

Emily has a super unique background in fashion, forecasting, and hosting breakfast meetups. There’s an obvious connection between breakfast meetups and creating a cereal brand but how does her fashion and forecasting experience influence her brand?

You’ll hear about that, NFTs, how she thinks about the CPGs and the metaverse, why she’s adamant about sourcing her own ingredients, why customers spend hours on the Off Limits website and a lot more.

Learn more about Emily & OffLimits;

• OffLimits website
• OffLimits TikTok
• Emily's LinkedIn

Automate your inventory operations with Fiddle: 

• Learn more
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we speak with Allison Ball, Founder, and CEO of Food Biz Wiz, a company that helps packaged food, beverage, and grocery brands get onto supermarket shelves, manage their wholesale strategy, and increase their sales.

Allison talks about her experience as a buyer for a fast-growing grocery chain and how that taught her lessons about why brands succeed or fail in retail. She also shares some great tips on how to get in front of buyers, and the mistakes brands make when engaging with a buyer.

Today’s interview is all about getting your food or beverage brand into retail stores.

Learn more about Alli & Food Biz Wiz;

• Allison’s LinkedIn
• Allison’s Instagram
• Allison’s Website

Other Resources

• Tig Brands
• Food Biz Wiz LinkedIn
• Food Biz Wiz Website
• Food Biz Wiz Podcast

Automate your inventory operations with Fiddle: 

• Learn more
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Betsy Hamm, the Chief Executive Officer at Duck Donuts, joins us in today's episode, where she talks about how she started in PR and worked her way from marketing to operations. Betsy also offers insights into the growth strategy behind franchising a business, what it takes to get a new location off the ground, and tips on succeeding as a franchise.

Duck Donuts just hit the 100 store milestone and in 2022 is looking to open up 40 new locations. They are growing fast and picking up momentum. This interview illustrates how to develop a brand, how to find and maintain healthy partnerships, and how to build processes into your business so that customers have a consistently great experience.

Learn more about Betsy and Duck Donuts:

• Betsy’s LinkedIn

Other Resources

• Duck Donuts’ LinkedIn
• Duck Donuts’ Website

Automate your inventory operations with Fiddle: 

• Learn more
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Today’s episode is extra special. Most of you are accustomed to hearing our founder Ken Ojuka interview all of our amazing founder guests.

Today, the tables turn and Ken gets interviewed by G. Steven Cleere on the Nexxt Level Brands Podcast.

They talk about Ken’s history as an entrepreneur and CPG founder himself, how he helped his friend start his own co-manufacturer, and how that led him to create Fiddle.

You’ll hear how supply chain and production management are the foundation of successful CPG brands and exactly how Fiddle helps you source ingredients, track all of your inventory, fulfill orders on time, and prevent stockouts so your customers and partners love buying from you!

More from Nexxt Level Brands:

• Podcast
• Website

Automate your inventory operations with Fiddle: 

• Learn more
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Mitch Barnard, CEO, and Founder of Wildpack Beverage. Mitch talks about the massive opportunity he and his firms see in the beverage market, which is currently growing at 23% per year, blowing many other categories out of the water. He discusses why distributing co-packing close to target cities is key to a brand’s success. He also talks about common mistakes food and beverage entrepreneurs make when scaling their brand and how you can avoid them.

Episode Notes:

• Mitch’s LinkedIn

Other Resources

• Wildpack’s LinkedIn
• Wildpack’s Website
• The Ultimate Supplier & Co-Packer List (2021)

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, we're joined by Tyler Phillips of Hummii, a "healthy + yummii plant-powered universe". Hear how Tyler has always loved snacks from a young age, how he got the idea for Hummii after going on a run in Puerto Rico, how he thinks about branding, the future of the CPG space with NFTs, and how he makes a business a game, and tons more.

Check out Hummi and connect with Tyler:

• Hummii
• Tyler on LinkedIn

Automate your inventory operations with Fiddle: 

• Learn more
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Learn how to pitch your product, how to stay on the shelf, and how to work with distributors. You need to nail all three areas in order to truly win at retail. Sandra Velasquez has helped numerous brands grow into retail locations all over the country following the tips and strategies she covered in this webinar recording. Get ready to take a lot of notes!

Learn more about Sandra's programs and her beauty brand: 

• Retail sales coaching
• Nopalera 
• Sandra on LinkedIn

Automate your inventory operations with Fiddle: 

• Learn more
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Today’s episode is with Dev Sevy, the Head Popper, and CEO of Sizzle Popcorn. Our conversation ran the gamut in the best way. He's built Sizzle with a community-first mentality.

We talked about how an old popcorn machine sparked Dev’s idea to start Sizzle, why he focuses on immediate action over long-term planning, how he launched a successful NFT component to his brand, and tons more.

I hope you dig our conversation as much as I did!

Learn more about Dev and Sizzle Popcorn:

• Dev Sevy on LinkedIn
• Sizzle Popcorn
• Sizzle on Twitter

Other Resources: 

• Automate your inventory ops with Fiddle
• Free Co-Packer & Supplier List (over 3,000 companies)

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so