The Physical Product Movement

Those of you listening to The Physical Product Movement from the very beginning may have heard about Justin Fenchel, Co-Founder, and CEO at BeatBox Beverages, "The World's Tastiest Party Punch."

Justin was a great guest with some fantastic advice about how you can build an authentic brand and grow it successfully. He also talked about how to validate your product idea quickly and inexpensively and the importance of partnering with the right distributor to get your product in front of your "target customer."

It was such an exciting conversation, and we're more than happy to share it again with you.

Episode Notes:

• Justin’s LinkedIn
• Justin’s Twitter

Other Resources

• BeatBox Beverages LinkedIn
• BeatBox Beverages Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Matt Feldman, founder and CEO of Moku Foods - and a member of the Forbes 30 under 30, is our guest today on The Physical Product Movement podcast.  


Growing up in Hawaii, Matt developed an appreciation and love for the environment, which inspired him to launch a company that reduces the negative environmental impact of the meat industry. Matt started Moku Foods, to make delicious, plant-based jerky that everyone can enjoy. When launching his CPG brand, Matt learned some invaluable lessons he shares with us here.


He talks about what it means to commercialize your product and why the product you make in your kitchen is not the same one you take to market. Also, Matt explains the value of seeking out strong operational partners to avoid many of the common pitfalls in the CPG space. Lastly, he shares how he was able to reach out to investors to get them interested in his product and ultimately invest and partner with him.

Learn more about Matt and Moku Foods:

• Matt’s LinkedIn
• Matt on Forbes
• Moku Foods Official Website

Other Resources:

• Promotion for PPM listeners: 20% off with the code PPM20
• Joe Dispenza’s Books

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS
  
  

The Physical Product Movement is hand crafted by our friends over at: fame.so

Today's guest of The Physical Product Movement podcast is Ryan Gresh, Founder & CEO at The Feel Good Lab, a leading line of pain relief products made from all-natural ingredients.

Ryan shares how a dinner conversation with his dad and brother convinced him to leave his career as an engineer in the aerospace industry to launch his own company. Ryan also talks about the advantages and disadvantages of sourcing products and ingredients from domestic suppliers, especially in the wake of COVID-19 and the related supply chain issues.

Ryan discusses why you should not only negotiate on price but also on terms and how that can impact your cash flow. By far the most impressive thing about Ryan’s mindset is his passion for his customers' problems and his determination to solve them.

Learn more about Ryan and The Feel Good Lab:

• Ryan’s LinkedIn
• Ryan’s Instagram
• The Feel Good Lab Official Website

Other Resources:

• Atomic Habits by James Clear
• The Feel Good Lab podcast
• Naval Ravikant’s podcast

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Amongst the greatest hits of The Physical Product Movement podcast is the inaugural episode — our very first guest was Colby Bauer, the Co-founder & CEO at Thread Wallets. Thread® is a minimalist accessory brand that promotes originality and expression, bringing life to a product category saturated with bulky and boring products.

In this episode, Colby talks about the inspiration behind Thread® and details every step he took to set up and grow the business. Colby also shares advice on building an authentic and original dot-com brand.

Episode Notes:

• Colby’s LinkedIn
• Thread Wallets LinkedIn
• Thread Wallets Official Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

At the end of 2021, we talked with Mike Lackman, CEO of Trade Coffee. The brand unites over fifty of the best roasters in the country with 400+ coffees that are rich in variety and taste. And the numbers have been growing ever since.

Trade Coffee has adopted a unique approach to retail. Driven by the idea that "every cup you drink should be the best damn coffee," Trade Coffee is often compared to Netflix, but for the coffee industry.

In this episode, Mike describes how Trade Coffee can help you find your perfect freshly roasted coffee match so that you can enjoy it daily. Also, he gives some valuable advice about designing consumer experiences by gathering data in a survey to then curate recommendations.

And lastly, we dive into the importance of the story behind a product. It was a great experience learning about Mike's story and Trade Coffee. And for those of you who missed the episode, you can listen to it now.

Learn more about Mike and Trade Coffee:

• Mike’s LinkedIn
• Trade Coffee’s LinkedIn
• Trade Coffee’s Official Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Juan Giraldo, CEO, and co-founder at Waku joins us to share his insights on starting a mission-driven brand and how you first need to satisfy customers’ tastes and functional requirements before you earn the right to enlist them in your mission. Waku is a beverage brand of ready-to-drink herbal teas infused with prebiotics. Since Juan is from Ecuador, he wanted to make an impact in his home country by sourcing organic, high quality and pure ingredients directly from farms in Ecuador.

He talks about the challenges of setting up a co-manufacturer and a raw ingredient supply chain in another country. Juan also walks us through the steps he took to get his first products manufactured and how he repositioned his product several times based on the feedback he received from his customers.

Learn more about Juan and Waku:

• Juan’s LinkedIn
• Juan’s Twitter
• Waku’s LinkedIn Page
• Waku’s Website

Other Resources:

• Invest in Waku
• Waku on Amazon
• BevNET Website
• Traction: Get a Grip on Your Business book by Gino Wickman

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of The Physical Product Movement Podcast, Fernando Campos, co-founder at MarketplaceOps, shares the pluses and minuses of selling on Amazon. 

He reveals some of the winning strategies brands use to grow on Amazon despite its saturation and competitiveness in nearly every category.
Fernando also talks about the characteristics of products that do well on Amazon, the critical first 90 days of a product launch, and the five mistakes brands make that keep them from capitalizing on the Amazon opportunity.

Learn more about Fernando and MarketplaceOps:

• Fernando’s LinkedIn
• Fernando on Clarity
• MarketplaceOps on  LinkedIn
• MarketplaceOps Official Website

Other Resources:

• Sell on Amazon Website
• The 4-Hour Workweek Book
• Traction: Get a Grip on Your Business Book
• MarketplaceOps Resources

Automate your inventory operations with Fiddle: 

• Learn more
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of The Physical Product Movement Podcast, Jordan Buckner, Founder of Foodbevy, highlights common mistakes brands make in distribution, marketing, and manufacturing.

Jordan shares a painful and costly mistake that made it difficult for him to move from a commercial kitchen to a co-packer and how you can avoid it. He offers tips on how to get a buyer's attention by speaking their language and focusing on their goals and metrics instead of your own goals and product.

Learn more about Jordan and Foodbevy:

• Jordan’s LinkedIn
• Foodbevy  on LinkedIn
• Foodbevy's Official Website
• Good Food Brands on LinkedIn
• Good Food Brands Official Website
• TeaSquares on LinkedIn
• TeaSquares Official Website

Other Resources:

• Foodbevy on Instagram
• Foodbevy on Facebook
• Foodbevy on YouTube
• Jordan on Forbes
• Sunsama App
• Building a StoryBrand book by Donald Miller
• Obviously Awesome book by April Dunford

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of The Physical Product Movement Podcast, Robert Birnecker, CEO and co-founder of Koval Distillery, talks about the pivots he and his wife made before landing on their current line of products. He details the challenges and opportunities of working with great distributors, and how that has helped them with international expansion.

Robert also talks about the advantages of manufacturing in-house to ensure quality and adapt to changing market conditions.

Learn more about Robert and KOVAL:

• Robert’s LinkedIn
• KOVAL Distillery LinkedIn
• KOVAL Distillery Website
• Kothe Distilling Technologies

Other Resources:

• KOVAL Distillery Facebook
• KOVAL Distillery Twitter
• KOVAL Distillery Instagram
• Recommended book to the audience: Die Österreichische Seele

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode, Ken Ojuka, host of The Physical Product Movement Podcast and Co-Founder of Fiddle, joins Jessi Freitag for tea, a Business Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner.

Ken shares his career path from having a CPG brand to creating software for CPG brands, his focus on building inventory software with a modern, intuitive interface, and how he strives toward "work-life harmony."

Learn more about Ken and Jessi:

• Ken’s LinkedIn
• Jessi’s LinkedIn
• Jessi’s Website

Other Resources:

• Fiddle.io LinkedIn
• Fiddle.io Website
• LivBar’s LinkedIn
• LivBar’s Website
• Startup CPG LinkedIn
• Startup CPG Website
• Iroh’s Corner LinkedIn
• Iroh’s Corner Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so