The Physical Product Movement

If you’ve been looking for healthy and delicious ice cream, look no further! Must Love is a Los Angeles-based ice cream company founded by Hannah Hong and her best friend Molly that focuses on producing non-dairy ice cream made with real, simple ingredients. Hannah explains what makes Must Love a healthier product and describes their strategy to enter grocery stores in Southern California and expand nationally. 

Hannah shares the challenges of distributing a temperature-controlled product like ice cream in the CPG space and how being on Shark Tank forced them to embrace D2C and perfect it. She also talks about how a chance meeting with a customer in Hawaii led to an introduction to a Costco buyer and eventually a fantastic deal.

Episode Notes:

• Hannah’s LinkedIn
• Must Love LinkedIn
• Must Love Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Not long ago, Jessi Freitag, a CPG Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner, joined us on a great episode of The Physical Product Movement podcast. She talked about her CPG experience, the advantages and drawbacks of manufacturing in-house, and how the operations team works with marketing and sales to scale the brand. Jessi also shared the exciting efficiencies you can find when looking for small operations improvements daily and a lot more.

Episode Notes:

• Jessi’s LinkedIn
• Jessi’s Website
• Startup CPG LinkedIn
• Startup CPG Website
• Iroh’s Corner LinkedIn
• Iroh’s Corner Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

One exciting conversation we had on The Physical Product Movement podcast was with Tyler Merrick, the Founder of Project 7, a premium confectionery brand with a social mission to fund critical areas of need through their keto-friendly plant-based candies and delicious gummies.

Tyler unfolded his experience launching Project 7 and how he managed to perform a brand autopsy to revive it. He also shared lessons he learned the hard way from relying too much on brick-and-mortar sales and how COVID reinforced that experience.

Episode Notes:

• Tyler’s LinkedIn
• Project 7 LinkedIn
• Project 7  Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Recalling some of the greatest episodes we had on the podcast, we couldn't miss Will Nitze, Founder, and CEO of IQBAR, the leading "brain+body" plant-based protein bar.

After attending Harvard, studying psychology and neuroscience, he moved toward the world of software sales and, ultimately, launched his own business. 

In this episode, Will shares his experience with the countless iterations that led him to create IQBAR and then leverage the Kickstarter campaign for market research and to gain initial traction. Lastly, Will provides tremendous insight into his distribution strategy through D2C, retail, and Amazon.

Episode Notes:

• Will’s LinkedIn
• IQBAR LinkedIn
• IQBAR Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of the Physical Product Movement Podcast, we're joined by Grace Ventura of Grace’s Goodness Organics, a plant-based sipping broth made from simple ingredients like vegetables, wellness herbs, and MCT oil. Her brand focuses on those with an active lifestyle looking for a healthy mini-meal or a quick pick-me-up. 

Grace tells the story of how food and nutrition were a big area of struggle for her clients. Wanting to help them, she landed on plant-based sipping broths. Grace describes how she started Grace’s Goodness Organics, explains the importance of authenticity behind the brand, and how customers can feel the intention and energy in the brand’s products.

Learn more about Grace Ventura and Grace’s Goodness Organics:

• Grace’s LinkedIn
• Grace’s Goodness Organics LinkedIn
• Grace’s Goodness Organics Website

Other Resources:

• World as Lover, World as Self: Courage for Global Justice and Ecological Renewal by Joanna Macy

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of the Physical Product Movement podcast, we talk with Laurel Orley, CEO and Co-Founder of Daily Crunch Snacks, a women-owned and non-GMO healthy snack company. Laurel spent thirteen years building brands at Unilever and had the opportunity to work on well-known brands like Lipton Tea, the Ragu line of sauces, Dove Body Wash, and the Dove Men’s line of products.

She has a unique approach on what is needed to succeed as a brand. Today, Laurel talks about different trends in the CPG space and how Keto and Plant-based brands need to differentiate more to connect meaningfully with the consumer.

Laurel also shares her approach to trade shows and how to get better results from virtual or in-person trade shows. Lastly, she talks about how getting into a retail store is just the beginning, and what you need to do as a brand to cultivate that relationship and succeed with the retailer.

Learn more about Laurel Orley and Daily Crunch Snacks:

• Laurel’s LinkedIn
• Daily Crunch Snacks LinkedIn
• Daily Crunch Snacks Website

Other Resources:

• The Paper Palace by Miranda Cowley Heller

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Is there any way smaller, emerging beverage brands can compete with giants like Coca-Cola? In one of the previous episodes of the Physical Product Movement podcast, we got a positive answer. Marc Siden, Co-founder, and CEO of Cloud Water is an ambitious entrepreneur who has established a natural sparkling hemp beverage brand with premium botanicals.

Marc shares the challenges of leading his company through COVID and how they've been able to thrive. He also talks about difficulties and opportunities in the beverage space, specifically on how to compete against established giants like Coca-Cola.

Lastly, Marc gives some great insights on the importance of understanding your landed and promotional costs, distributor margins, retailer margins, and shipping.
Learn more about Marc:

• Marc's LinkedIn
• Cloud Water's LinkedIn
• Cloud Water's Official Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Since the first episode of The Physical Product Movement podcast, we have heard many incredible stories from different CPG entrepreneurs. Among our guests was Josh Belinsky, the Co-Founder of Slate Milk, a line of lactose-free, high protein, and better-for-you chocolate milk.
Josh shared how his struggle with lactose intolerance while also having a love for chocolate milk, motivated him to start Slate Milk. Josh also talked about the importance of asking the right questions when doing customer research and staying curious, especially when breaking into a very competitive category.

It was a great episode, and we believe you'll get a lot out of this conversation with Josh Belinsky.

Learn more about Josh:

• Josh’s LinkedIn
• Josh’s Twitter
• Slate Milk LinkedIn
• Slate Milk Website

Other Resources:

• Raving Fans: A Revolutionary Approach To Customer Service by Sheldon Bowles and Ken Blanchard

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

Jamba Dunn, Founder, and CEO of Rowdy Mermaid, is our guest today on The Physical Product Movement podcast. 

Rowdy Mermaid is a premier kombucha and functional beverage brand located in Boulder, Colorado. Jamba talks about his obsession and passion for kombucha and how his scientific and research-focused approach led to a unique, light, refreshing, clean, and functional beverage.
He shares how his past experience had made him extremely reluctant to become an entrepreneur until he got positive support and feedback from friends and family. Jamba also discusses how he started Rowdy Mermaid, the importance of being selective about the words used to position and market products, and how that impacts customer expectations.

Learn more about Jamba:

• Jamba’s LinkedIn
• Rowdy Mermaid LinkedIn
• Rowdy Mermaid's Official Website

Other Resources:

• Rowdy Mermaid Adaptonic
• Traction: Get a Grip on Your Business by Gino Wickman

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so

We had many fantastic amazing guests on the Physical Product Movement podcast with unbelievable stories. And one of them was John Schiaroli, President and Founder of Armatura Company, which helps food and beverages entrepreneurs scale their businesses.

With his decades of experience in food and beverage, John makes operations simple and scalable. He shared everything CPG entrepreneurs need to know about CPG operations, from the dos and don’ts of working with co-packers to the differences between brands that thrive and brands that fail.

We had a fantastic conversation with John and decided to share it again.

Episode Notes:

• John’s LinkedIn
• Armatura’s LinkedIn
• Armatura’s Official Website

Automate your inventory operations with Fiddle: 

• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
• Get The Ultimate Supplier & Co-Packer List

If you enjoyed this episode then please either:

• Subscribe, rate, and review on Apple Podcasts
• Follow on Spotify
• Physical Product Movement RSS

The Physical Product Movement is hand crafted by our friends over at: fame.so