The Physical Product Movement

In this episode of The Physical Product Movement, we're joined by Clara Paye, CEO & Founder of UNiTE Food as she reveals how she recognized an opportunity through her dissatisfaction with the nutritional bars in the grocery aisle.. and how this inspired her to start a line of nutritional bars with culturally diverse flavors. Clara launched her food brand right as the pandemic began and immediately had to rip up her marketing plan and cancel trade show booths due to the pandemic. Given these points, Clara views the pandemic as a great equalizer for up-and-coming food brands like hers and shares all about how she was able to thrive and grow her company in the middle of such a difficult and unprecedented time.


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In this episode of The Physical Product Movement, we're joined by Daniel Kurzrock, Co-Founder & CEO at ReGrained. Dan shares how he was first introduced to the problem of food waste. When he brewed his own beer back in college, Dan did a great job recognizing the environmental impact of food waste, and ReGrained was born out of the desire to try to address this problem. He talks about how, as a company, they've taken a leadership role in the upcycling movement by giving talks, releasing content, and highlighting landmark research on this subject. He also shares some of the great opportunities for companies to differentiate their products by using upcycled ingredients, and also how companies can unlock additional lines of revenue by reviewing the byproducts of their production process.

Automate your inventory operations with Fiddle: 

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In this episode of The Physical Product Movement, we're joined by Jeff Wiguna, CEO & Co-Founder of Kuju Coffee: a leading pour-over coffee brand targeting the outdoor market. Jeff reveals the story behind Kuju Coffee, and how they came up with their branding, positioning strategy, and approach to wholesale distribution. Jeff also talks about the importance of knowing your margin, understanding production capacity, and why they chose to manufacture in-house.

Automate your inventory operations with Fiddle: 

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• Get The Ultimate Inventory Management Guide For Growing CPG Brands
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In this episode of The Physical Product Movement, we're joined by Emily Edwards, Founder, and CEO of Paradise Spreads. First and foremost, Emily shares everything about her brand: Paradise Snacks, it's focused on plant-based, allergy-friendly treats. Emily's journey started as a social worker and followed her passion for food and more specifically: tasty desserts. Emily also uncovers why she steered away from launching a brick-and-mortar location and why she chose to launch a CPG product instead. Furthermore, she also gives great advice about how to connect with other food entrepreneurs and the specific communities that have been very helpful to her on this journey.

Automate your inventory operations with Fiddle: 

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In this episode of The Physical Product Movement, we're joined by Claire Schlemme, Co-founder & CEO at Renewal Mill. Claire shares her learnings from founding an organic juice company, recognizing a large amount of food waste produced, and seeing an opportunity to reuse or upcycle these byproducts. In addition, Claire shares the importance today's consumers are placing on sustainability as part of their purchasing criteria, her journey from finding a product to focus on, figuring out the manufacturing process, and taking these products to market online and through retail partnerships.

Automate your inventory operations with Fiddle: 

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In this episode of The Physical Product Movement, we're joined by Britt Whidden, Co-Founder of Gimme Some. Britt shares her difficult experience with taking over her late father's seasoning business and how this experience helped her recognize opportunities for restaurants and food trucks to productize their brand, food and ingredients.

Automate your inventory operations with Fiddle: 

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In this episode of The Physical Product Movement, we're joined by Mark Samuel, the founder, and CEO of IWON Organics. Mark reveals how he was able to spot a need in the market and develop a product to fit this market opportunity. He also shares strategies to develop wholesale and retail partnerships and his approach to rolling up his sleeves and just getting things done.The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of The Physical Product Movement, we're joined by Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely, A global chocolate brand that produces a 100% hundred percent slave-free product. Ynzo shares the opportunity for brands to become mission-driven and how this mission needs to be baked into the company's DNA. He also shares Tony's success at promoting their mission, becoming a successful global brand all while maintaining a zero paid media policy.

Automate your inventory operations with Fiddle: 

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The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of The Physical Product Movement, we're joined by  Justin Fenchel, CEO, and Co-founder of BeatBox Beverages. Justin reveals how to validate your product idea quickly and inexpensively, how to make sure you're partnering with the right distributor to get your product in front of your "Target Customer" and also how to build an authentic brand.


Automate your inventory operations with Fiddle: 

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The Physical Product Movement is hand crafted by our friends over at: fame.so

In this episode of The Physical Product Movement, we're joined by Pelle Jørgensen, CEO, and Co-Founder at Good Taste. At Vera Mexicana, Pelle shares their passion for a socially responsible and transparent supply chain. He also discusses the importance of choosing the right ingredients from suppliers, whilst building genuine partnerships whilst also detailing how they use the depth and richness of Mexican culture to build an interesting and authentic brand.The Physical Product Movement is hand crafted by our friends over at: fame.so