In this episode, Dustin chats with Adam Trainer, owner of Grizzly Lodge—a backcountry snowmobiling lodge about 50km from Scotch Creek, BC that’s only accessible via snowmobile. Though it’s located in the middle of nowhere, this lodge exudes luxury with 5-star chefs, hot tubs, and scenic landscapes for as far as the eye can see. But it was no easy feat making the lodge what it is today. Adam Trainer will go into how he happened upon the opportunity to take over the lodge at the measly age of 24 and how he’s scaled it to attract wealthy guests from all around the world.3 POWs of this episode:
Money doesn’t always equal wealth.
Hire people who are smarter than you.
Take that risk, you never know how it could pay off.
Time Stamps
2:27 - An overview of Grizzly Lodge’s arduous beginning.
5:15 - The biggest risk Adam faced when first taking on the lodge.
7:05 - Adam paints a picture of the infrastructure of the backcountry lodge and what it takes to run this day after day.
10:00 - What it’s like to attract and retain staff for a backcountry lodge.
12:00 - Adam outlines the typical Grizzly Lodge guest.
14:35 - Adam opens up about what drove him to become the owner of the lodge at such a young age.
16:50 - How important processes and systems are when running a lodge that’s 50km from civilization.
18:00 - The turning point that catapulted Grizzly Lodge into success.
21:15 - How social media has spiked brand awareness of the lodge.
23:25 - Adam illustrates what he considers to be ‘The Picture of Wealth’.
25:50 - The struggle of balancing family and business as an entrepreneur.
27:00 - Adam describes a critical moment he had in his entrepreneurship journey that allowed him to scale to new heights.
29:00 - Spending more on your business does not mean you will need to sacrifice profit or income.
30:40 - Adam shares the story of how investing in knowledgeable staff has allowed his business to grow in ways he would have never considered.
34:30 - An inside look into Adam’s marriage and how they handle finances.
38:30 - How Dustin’s balancing his family and his business calendar in 2023.
40:00 - Adam shares the mantra that has kept him going over the years. Want to connect with Adam?
Check out the Grizzly Lodge website.
Follow them on Instagram and Facebook.
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