Check how many brands you are wearing right now. Check how many brands are around your desk, in your office, in your home, or creators that occupy your screen time. Our bet is that there are a few you constantly check up on. What do you receive from those brands? Is it comfort, energy, laughter, or do they give you inspiration to create?

In this episode, we catch up with HP to learn about the three creators and brands she consistently returns to when looking for inspiration and/or advice. 

Check out Hannah’s three below. Tell us who your three sources of inspiration are and why.

1. Art Assignment - PBS
2. Mango Street Lab
3. John Singer Sargent

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This is without a doubt the strangest time to welcome in a new cohort of Creative Apprentices. Before COVID19 shook things up, we hosted three amazing groups and developed the program to be impactful for both Piper Creative and each individual Creative Apprentice that joined us for 10 weeks. Today, we are excited to welcome in a new group and look forward to making some cool stuff this summer.

In this episode, Aaron discusses his focus during this fourth iteration of the program, the reading all apprentices are asked to complete while onboarding, and why he is trusting the rest of the Piper Team to play a role in the development of the Creative Apprentices.

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Facebook, Shopify, Square, Twitter. Almost every massive technology company in the US over the last few weeks has unveiled a plan to maximize their work-from-home strategy and minimize the use of office space. During this period of high volatility and uncertainty to when we might all be able to return to our offices, these plans are huge signals to entrepreneurs and businesses that how we work is changing. We all have to adapt. 

In this episode, Aaron discusses how he is wrestling with this question and how the Piper Team is responding. He discusses how he sees his role as the Piper Creative visionary during difficult days, the unique position Piper is in to be dynamic and agile right now, and why it is important that we find some way to interact face-to-face to brainstorm and create our personality-centered content. 

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Ideation, feedback, ship. This three-step process for creating client content seems simple, but it’s not easy. Every question, consideration, and step of the process is deliberate and serves a specific purpose. 

In this episode, AT discusses that process and the mindset he has to create incredible pieces of client content. He takes us through each step from the first meeting with a client, to the questions he always asks, to the feedback process, and finally to the end product and a happy client. 

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Ramin Djawadi, John Williams, Alan Silvestri, and DUCKmaw. What do these four have in common? They all know the power music has to enhance a scene, add emotion to a moment, build drama. All four are musicians who score digital content. 

Music is an important attribute of making a compelling video and it should be chosen for a specific purpose. Whether it be in a summer blockbuster or our content, we know the importance of selecting music and have developed a process to do so. 

In this episode, HP discusses how important it is to choose music that enhances a video, but never overshadows the message. She goes into the way to use music in a vlog vs. client work vs. video essay, and why the Piper Team goes to one place for all our music needs.

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Clarity. It is one of the toughest things to come by during this time of economic uncertainty and global public health insecurity. Here at Piper, we believe that clarity can come from the diligent practice of our craft and, when it comes to macroeconomics, study of the best possible resources at our disposal. 

In this episode, Aaron discusses the resources he frequents the most to find clarity in the macroeconomics of the day and why he feels it is his responsibility to do so for the overall growth of Piper Creative.

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We are entering a recession. Right now is a time to reevaluate our goals, our expenses, and what is truly critical to the success of Piper Creative now and down the line. Aaron and HP have started that difficult process and at the top of the list of crucial pieces: our people.

In this episode, Aaron discusses Piper Creative’s strategy moving forward and why it's our people that will position us to accelerate out of this recession and continue to achieve our personal and professional goals. 

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Document Everything. That is what we do here at Piper. We try to vlog everything and share with you our thoughts, our lessons, and our growth. Social distancing has made our traditional structure difficult, but it also let us pour into an idea we’ve been sitting on for over a year. 

In this episode, HP discusses Piper’s recent video essays. HP focuses on what inspired Piper to start creating this content, how we structure it, and why she is especially excited about this new artform. 

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We like to experiment. We like to try things, fail fast, and make waves. While we may be inside, that doesn’t mean we are taking our foot off the gas pedal. This week we unveiled our new endeavor: Piper Text Messaging. 

In this episode, Aaron discusses why we think text messaging is in its 2nd inning as a marketing tool for businesses, the platform we are using, and what you can expect from this service moving forward. 

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When Piper was just starting out, we offered curated Instagram content and podcast support. Then we moved to vlogging and LinkedIn content. Each time we grew, we did so by first trying out new strategies and ideas in our own content. Now, with nothing but time on our hands, the creative team has been hard at work expanding our skill sets by learning Adobe After Effects. 

In this episode, HP discusses how the team is expanding our skill sets to include After Effects and Animation. 

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