Most real estate media businesses struggle with marketing not because they lack skill — but because their offers fall flat.

In this episode, Pete breaks down the exact 4-offer framework taught inside the Pixl Marketing Method and explains how to structure offers that actually convert strangers into paying clients.

You’ll learn:

• The difference between transitional, introductory, direct, and promo offers

• Why free shoots and discounts often backfire

• How to build trust before asking for the sale

• The stock photo transitional offer strategy working nationwide

• How automated nurture sequences turn leads into bookings

• How to design an introductory offer that feels impossible to refuse

• Why urgency and structure matter more than creativity

This episode is a tactical blueprint for building a marketing engine that runs consistently — instead of relying on random acts of promotion.

If your outreach feels scattered or inconsistent, this framework gives you a system you can repeat forever.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

Most real estate media businesses struggle with marketing for one simple reason: they’re trying to talk to everyone.

In this episode, Pete walks through the Brand Playbook framework inside PixlCRM and explains why getting hyper-specific about your target market changes everything — your offers, your messaging, your networking, and even the services you choose to provide.

You’ll learn how to use Brand AI to define who you actually want to work with, clarify your positioning, and eliminate marketing activities that don’t move the needle.

This isn’t theory. It’s a practical walkthrough of how narrowing your focus helps you attract better clients, streamline your operations, and build a business that scales.

If you’ve ever felt like your marketing is scattered or inconsistent, this episode shows you where to start — and why the Brand Playbook is the foundation for the entire Pixl Marketing Method.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

January and February are slower for most real estate media businesses—and that’s not a problem if you use the time correctly.

In this episode of The Pixl Marketing Show, Pete Stagl, founder of PixlCRM and creator of the Pixl Marketing Method, breaks down exactly what you should be working on during the slow season to set yourself up for a stronger, more predictable busy season.

Drawing from the recent Pixl Accelerator live training, Pete walks through the foundational systems and strategies that matter most before listings start flooding back in—so you’re not scrambling when things heat up.

You’ll also get a preview of the next several episodes, where we’ll go deeper into:

• Defining your brand and ideal client
• Creating irresistible and transitional offers
• Building a simple, repeatable lead generation engine
• Setting up feedback and review systems the right way
• Running reactivation campaigns as the market ramps up

If you’ve ever said, “I’ll work on my business when things slow down,” this episode gives you a clear, practical roadmap to do exactly that—without overwhelm.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

As the year wraps up and you start thinking about what’s next, most people jump straight into setting goals — without ever getting clear on where they actually want to end up.

In this episode of The Pixl Marketing Show, Pete walks through a powerful planning exercise inspired by Donald Miller’s Hero on a Mission that helps you define your life, business, and priorities from the end backwards.

You’ll learn why writing your own eulogy might be the most effective way to gain clarity, how to align your business goals with your family, faith, health, and relationships, and how working backward from a long-term vision creates focus instead of overwhelm.

This isn’t about hustle or grinding harder — it’s about building a plan that keeps you on the right path so your business supports the life you actually want to live.

Whether you’re planning the next year or the next decade, this episode will help you stop drifting and start moving forward with intention.

The online planner is: https://pixlmarketingmethod.com/online-planner

Hero On a Mission by Donald Miller: https://pixlmarketingmethod.com/hero-on-a-mission

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

In this episode of The Pixl Marketing Show, Pete sits down with Dave Davis of DMD Real Estate Photography to break down what it really takes to build and scale a real estate media business across multiple markets.

Dave shares his journey from action sports photography to becoming one of Alaska’s top real estate media teams — and why scaling forced him to rethink everything from shooting style to systems and CRMs. We dive into:

• Why scaling with flash photography became a bottleneck
• How outsourcing, HDR, and AI changed the barrier to entry
• The realities of managing teams across Alaska, Utah, and New Mexico
• Lessons learned from years inside Zoho — and why PixlCRM finally replaced it
• What systems actually matter when you’re expanding into new markets

If you’re a growth-minded real estate media business owner trying to move from doing everything yourself to running a scalable operation, this episode is a must-listen.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

Most real estate media business owners think their numbers are handled… until tax time hits or cash flow gets tight.

In this episode of The Pixl Marketing Show, Pete sits down with his wife, Deaubry Stagl, and her business partner Robin Harris of Servant HR & Accounting to break down one of the most misunderstood topics in small business:

👉 What’s the difference between a bookkeeper, an accountant, and a CPA — and when do you actually need each one?

You’ll learn:

• The real role of a bookkeeper (and what they don’t do)
• How an accountant helps you make better business decisions
• When a CPA matters — and when they don’t
• The key financial reports every media business owner should review
• Why “handing it off and hoping for the best” can quietly hurt your business
• Common mistakes real estate photographers make with payroll, taxes, and contractors

If you’re growing from a solo shooter into a real business — or already managing a team — this episode will help you stop guessing and start making decisions based on real numbers.

If you'd like to sit down and go over your numbers with the Servant HR & Accounting team you can book a call on their website: https://myhraccounting.com

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

In this episode, Pete breaks down one of the most powerful — yet massively underused — marketing tools available to every real estate media business owner: the NAR Home Buyers & Sellers Generational Trends Report.

Most photographers struggle with email newsletters because they don’t know what to say, how often to send, or how to consistently deliver value. But with the right data, newsletters become easy — and even better, they position you as a true marketing partner instead of just “the media vendor.”

Inside this episode, you’ll learn:

• Why weekly newsletters are more about staying top-of-mind than writing long essays
• How the NAR survey gives you ready-to-use marketing stats your agents care about
• How to turn the 131-page report into bite-sized, high-impact content using AI
• The exact stats that help you upsell photos, videos, virtual tours, drone, lifestyle media, and more
• Why buyer behavior is shifting (and how to use it to shape your service list)
• How to help agents market to Millennials, Boomers, and Gen X differently using data
• How to use these insights in your newsletters, social content, office presentations, and pitches

If you’ve ever wondered “What do I put in my weekly newsletter?” — this episode hands you the answer on a silver platter.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

Most real estate media business owners rely heavily on their booking and delivery platforms… but those platforms only handle the middle of the client journey. What about everything that happens before the shoot — and everything that ensures clients come back after the shoot?

In this episode, Pete breaks down exactly what a CRM actually is, why the industry is finally waking up to the need for one, and how PixlCRM fits alongside your booking platform — not replacing it, but plugging the biggest holes in your business.

You’ll learn:

• Why booking platforms only handle one small slice of the customer journey
• What “customer relationship management” actually means in a real estate media business
• How PixlCRM replaces a pile of disconnected tools (MailChimp, Monday, Zapier, OpenPhone, etc.)
• What happens when you unify communication, lead nurture, offers, reactivation, and marketing under one system
• Why staying “top of mind” is the difference between a one-time shooter and a long-term business
• How AI inside PixlCRM is changing the industry beyond just AI photo editing
• Real examples from PMRE and actual photographers using PixlCRM in the field

If you’ve ever wondered “Where does a CRM fit into my business?” or why you’d even need one when you already have a booking system… this episode clears it up once and for all.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

It’s PMRE week, and that means real estate photographers from all over are gathering, networking, and connecting face-to-face. But here’s the thing—most people walk away from events like these without any real business results.

In this solo episode, Pete shares how he used simple systems and subtle marketing strategies to turn every in-person event—holiday parties, association mixers, or even golf tournaments—into a powerful lead-generation and relationship-building engine.

You’ll learn how to:

• Turn casual conversations into warm leads
• Capture contact info using simple QR or text-to-enter tactics
• Build segmented lists that automatically feed your follow-up offers
• Stay top of mind long after the event ends

Whether you’re an introvert or just tired of “networking that goes nowhere,” this episode will show you how to make every handshake count.

🎧 Tune in and learn how to turn your next event into a marketing win using the same automations and follow-up systems built right inside PixlCRM.

If you want to join the Real Estate Media Pros group I mention in this episode go here: http://pixlcrm.com/realestatemediapros

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com

In this episode, I sit down with Austin Sauer, owner of a growing real estate media company out of Kentucky.

Austin’s story is one a lot of photographers will relate to — starting out solo, doing everything himself, and figuring it out one shoot at a time.

He shares how he went from grinding through sixty shoots a year to building a streamlined, profitable business that’s now running with a full team in the field.

We talk about:

• How he scaled from $50k to nearly $350k in annual revenue
• What he learned from hiring (and losing) his first team members
• How automation and systems like PixlCRM helped him finally step out of survival mode
• Why slowing down to focus on brand and process can actually accelerate your growth

If you’ve ever felt stuck shooting every house yourself or wondering how to make your business more sustainable — this episode will give you the clarity and inspiration you need to take the next step.

🎧 Listen now and get ready to rethink what’s possible for your real estate media business.

Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth.

Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show.

👉 Get yours at www.PixlMarketingMethodBook.com