Everyone wants their product and brand to be known for consistency .
Almost no one is willing to do the difficult work that makes consistency possible.

This week we sit down with Ryan Crandall, Chief Commercial Officer at MariMed, to break down:

• Why most cannabis brands fail at scale — and how process control, not an artisanal mindset, determines who lasts
• How MariMed engineers consistency across states by centralizing inputs & testing aggressively,
• What it actually takes to make effects-based products consistent and repeatable

 

Chapters

00:00 Introduction to the Cannabis Industry and Edibles

03:05 The Evolution of Edibles: From Early Days to Now

06:01 Ensuring Consistency Across State Lines

09:09 Quality Control and Testing in Edibles

12:01 Consumer Education and Brand Trust

15:13 MariMed Brand Portfolio and Market Strategy

18:06 Role of R&D in Product Development

21:00 Future Trends and Innovations in Edibles

24:03 Building Relationships with Budtenders and Consumers

27:58 Exploring Cannabinoids: THCV and CBG Effects

30:06 Understanding Edible Experiences and Consumer Expectations

32:00 Responsible Product Development in the Cannabis Industry

33:52 Brand Strategy and Market Penetration in New States

35:51 Innovative Products: Vibations and Consumer Convenience

38:04 Navigating the Hemp Market and Brand Expansion

39:52 Consumer Behavior: Beverages vs. Edibles in Cannabis

44:02 The Importance of Team and Company Culture

Guest Links:

• https://www.marimedinc.com/
• https://www.linkedin.com/company/marimed-inc/about/
• https://www.linkedin.com/in/ryan-crandall-43133b12/
• https://x.com/MariMed_Inc

Summary

In this episode, Bryan Fields interviews Ryan Crandall, Chief Commercial Officer at MariMed, discussing the evolution of the cannabis industry, particularly focusing on edibles. They explore the importance of consistency in product quality across different states, the role of research and development in product innovation, and the significance of branding and consumer trust. Ryan shares insights into MariMeds diverse product portfolio and their approach to quality control and testing procedures. The conversation also touches on the future of hemp and cannabinoids, as well as the beverage market's impact on consumer behavior.

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

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