The way online marketing is progressing, plumbers will likely be forced into one of two paths: start developing your own company branding strategy, or pay another brand to feed your business with leads. It’s a tough situation to be in, but there’s still plenty of opportunity to grow your company online. In our latest podcast, Nolen and Jason discuss what company branding means today, and how to make the most of local search.

If your plumbing business has struggled with slow growth online, be sure to listen in!

Important Lessons for Plumbing Professionals

* Online company branding requires dedicated SEO.

* It takes more than a website to show up in local search.

* You can start earning leads, or pay someone else for them.

Modern Company Branding

As a whole, marketing in the United States has shifted dramatically from its roots. While it changed only gradually over hundreds of years, the modernized internet causes tumultuous industry changes even in just a five year period. 5 years ago, any company with a decently written website could expect a favorable ranking on Google Search. Today, “decent” just doesn’t cut it. Google expects exceptional branding towards its search engine and towards potential customers.  

What is branding when it comes to marketing your business online?

As a plumbing contractor works to establish their company identify with Google, they must add several more branding elements into the mix. These include: customer reviews, NAP listings, and content (just to name a few). Such elements create a general profile that helps the search engine understand who you are, where your business operates, and what sort of services you provide.

Crafting an online image might seem like a mundane task, but everything makes a difference in a world where the vast majority of consumers search for essential services online. To be successful, we ultimately must distinguish the things that shape consumer perception from those that shape Google Search’s perception. That’s where the “E-A-T factors” come into play.  

The E-A-T Factors

E-A-T: expertise, authority, and trustworthiness. The world’s number 1 search engine works hard to create dependable results for its user base. That’s why it only lists contractor websites it believes conveys these three attributes. What sort of activities and materials does Google use to gauge these qualities?

Measuring Expertise in Branding

Think of the expertise factor as an industry qualification process for your company branding. To convey expertise, you need to provide insightful content specifically tailored to address popular consumer problems and questions. Flaunting your plumbing certifications also helps establish your expert status.

Below are some company branding tasks that help build your online industry expertise.

* Writing well-structured (and organized) service pages

* Consistently releasing insightful blog posts on popular questions

* Earning featured listings for frequently searched plumbing topics

* Producing social media posts with homeowner or business tips

* Displaying your credentials on your website’s front page

* Crafting FAQs and answering questions in your GMB account

Gauging a Brand’s Authority

While expertise is proof of your right to join the plumbing conversation, authority determines your place in the pecking order. Do other plumbing companies reference you content in their websites? Do consumer websites link back to your blog posts when diving into the hottest homeowner topics? If so, you likely have a fantastic authority rating.

New businesses may start out with a very low authority website score, but they don’t have to stay that way. Below are some popular ways to enhance your company branding for better per...

The way online marketing is progressing, plumbers will likely be forced into one of two paths: start developing your own company branding strategy, or pay another brand to feed your business with leads. It’s a tough situation to be in, but there’s still plenty of opportunity to grow your company online. In our latest podcast, Nolen and Jason discuss what company branding means today, and how to make the most of local search.

If your plumbing business has struggled with slow growth online, be sure to listen in!

Important Lessons for Plumbing Professionals

* Online company branding requires dedicated SEO.

* It takes more than a website to show up in local search.

* You can start earning leads, or pay someone else for them.

Modern Company Branding

As a whole, marketing in the United States has shifted dramatically from its roots. While it changed only gradually over hundreds of years, the modernized internet causes tumultuous industry changes even in just a five year period. 5 years ago, any company with a decently written website could expect a favorable ranking on Google Search. Today, “decent” just doesn’t cut it. Google expects exceptional branding towards its search engine and towards potential customers.  

What is branding when it comes to marketing your business online?

As a plumbing contractor works to establish their company identify with Google, they must add several more branding elements into the mix. These include: customer reviews, NAP listings, and content (just to name a few). Such elements create a general profile that helps the search engine understand who you are, where your business operates, and what sort of services you provide.

Crafting an online image might seem like a mundane task, but everything makes a difference in a world where the vast majority of consumers search for essential services online. To be successful, we ultimately must distinguish the things that shape consumer perception from those that shape Google Search’s perception. That’s where the “E-A-T factors” come into play.  

The E-A-T Factors

E-A-T: expertise, authority, and trustworthiness. The world’s number 1 search engine works hard to create dependable results for its user base. That’s why it only lists contractor websites it believes conveys these three attributes. What sort of activities and materials does Google use to gauge these qualities?

Measuring Expertise in Branding

Think of the expertise factor as an industry qualification process for your company branding. To convey expertise, you need to provide insightful content specifically tailored to address popular consumer problems and questions. Flaunting your plumbing certifications also helps establish your expert status.

Below are some company branding tasks that help build your online industry expertise.

* Writing well-structured (and organized) service pages

* Consistently releasing insightful blog posts on popular questions

* Earning featured listings for frequently searched plumbing topics

* Producing social media posts with homeowner or business tips

* Displaying your credentials on your website’s front page

* Crafting FAQs and answering questions in your GMB account

Gauging a Brand’s Authority

While expertise is proof of your right to join the plumbing conversation, authority determines your place in the pecking order. Do other plumbing companies reference you content in their websites? Do consumer websites link back to your blog posts when diving into the hottest homeowner topics? If so, you likely have a fantastic authority rating.

New businesses may start out with a very low authority website score, but they don’t have to stay that way. Below are some popular ways to enhance your company branding for better per...

Out of all the activities that our plumbing SEO specialists recommend, getting reviews clearly offers the greatest benefit for businesses. Not only do they draw more attention to your brand, they knock down the psychological walls that stand between you and potential clients. In our latest podcast, Jason and Nolen discuss the amazing results that feedback produces for your plumbing company, plus how our custom-made software makes getting reviews ridiculously easy.

Be sure to listen in if your business has struggled with local map ranking in the past.

Key Points to Listen For

* Getting reviews from multiple sources makes your company appear more trustworthy.

* Righteous Reviews makes it much easier to ask for and collect reviews.

* Our software also provides geotags for reviews and check-ins, supercharging your SEO.

The Typical Process of Getting Reviews

Did you know that no one is quite so effective at getting reviews for your business as you? “Ask and you shall receive” certainly applies here, but not everyone has the same skill at soliciting feedback from their customers. In fact, some plumbing contractors are downright terrible at asking for reviews!

That’s too bad, because customer feedback plays a huge role in SEO for plumbers. When Google crawls (examines) a website to judge its content, the search engine looks for three key characteristics commonly referred to as the “E-A-T factors“:

* Expertise

* Authoritativeness

* Trustworthiness

When Google examines a company and sees a hearty collection of 4-5 star reviews, it interprets those reviews as a signal of trustworthiness. In other words, the search engine believes it can trust your business enough to direct people to the company website for your given service category (ie: plumbing). Getting feedback on Google Reviews isn’t enough, however. It’s best to procure them from a variety of resources.

The Problem With the Normal Reviews Process

Not all plumbing contractors faithfully collect reviews for their business. There’s just enough active plumbers however, that trying to compete on basic reviews alone won’t produce the premium search rankings that your business craves. When Google takes two companies with outstanding reviews and stands them side by side, the oldest local business typically wins out in search results.

That is unless your company displays better plumbing SEO practices.

We talk a lot about organic search engine optimization at the Plumbing Webmasters, especially when it comes to aligning your website with Google preferences. In the past, we noticed that most businesses don’t know how to effectively tie in their client reviews into their website performance. It’s not the fault of plumbers or their marketing team! There simply weren’t many great options for posting reviews on the official company website (again, effectively).

Since WordPress widgets and tacked-on solutions weren’t cutting it.  So our team produced a completely new tool that not only greatly simplifies the process of collecting reviews, it also supercharges them for the purposes of SEO. We call this in-house developed solution Righteous Reviews.

Out of all the activities that our plumbing SEO specialists recommend, getting reviews clearly offers the greatest benefit for businesses. Not only do they draw more attention to your brand, they knock down the psychological walls that stand between you and potential clients. In our latest podcast, Jason and Nolen discuss the amazing results that feedback produces for your plumbing company, plus how our custom-made software makes getting reviews ridiculously easy.

Be sure to listen in if your business has struggled with local map ranking in the past.

Key Points to Listen For

* Getting reviews from multiple sources makes your company appear more trustworthy.

* Righteous Reviews makes it much easier to ask for and collect reviews.

* Our software also provides geotags for reviews and check-ins, supercharging your SEO.

The Typical Process of Getting Reviews

Did you know that no one is quite so effective at getting reviews for your business as you? “Ask and you shall receive” certainly applies here, but not everyone has the same skill at soliciting feedback from their customers. In fact, some plumbing contractors are downright terrible at asking for reviews!

That’s too bad, because customer feedback plays a huge role in SEO for plumbers. When Google crawls (examines) a website to judge its content, the search engine looks for three key characteristics commonly referred to as the “E-A-T factors“:

* Expertise

* Authoritativeness

* Trustworthiness

When Google examines a company and sees a hearty collection of 4-5 star reviews, it interprets those reviews as a signal of trustworthiness. In other words, the search engine believes it can trust your business enough to direct people to the company website for your given service category (ie: plumbing). Getting feedback on Google Reviews isn’t enough, however. It’s best to procure them from a variety of resources.

The Problem With the Normal Reviews Process

Not all plumbing contractors faithfully collect reviews for their business. There’s just enough active plumbers however, that trying to compete on basic reviews alone won’t produce the premium search rankings that your business craves. When Google takes two companies with outstanding reviews and stands them side by side, the oldest local business typically wins out in search results.

That is unless your company displays better plumbing SEO practices.

We talk a lot about organic search engine optimization at the Plumbing Webmasters, especially when it comes to aligning your website with Google preferences. In the past, we noticed that most businesses don’t know how to effectively tie in their client reviews into their website performance. It’s not the fault of plumbers or their marketing team! There simply weren’t many great options for posting reviews on the official company website (again, effectively).

Since WordPress widgets and tacked-on solutions weren’t cutting it.  So our team produced a completely new tool that not only greatly simplifies the process of collecting reviews, it also supercharges them for the purposes of SEO. We call this in-house developed solution Righteous Reviews. 

Many plumbers swear by their PPC company, while others complain of lackluster results. No matter what sort of strategy you have in play for pay-per-click, there’s a chance you’ve been missing out on valuable business opportunities. This week, Nolen and Jason discuss the real story of a seasoned plumber who grew disillusioned with their PPC company. Be sure to listen closely if your campaigns have started to stagnate!

Key Points to Listen For

* PPC offers dependable, but frequently diminishing returns for businesses.

* PPC companies generally have no incentive to improve your organic SEO efforts.

* Paid ads work best when partnered with a solid plumbing SEO foundation.

The Story of Pay-Per-Click Bob

Recently our team at the Plumbing Webmasters received a call from a frustrated plumber in the Northeast. His name was Bob, and you could hear the subtle, but certain anger in his voice. Bob’s business has supported his local community (a sizeable metropolitan area) for over a decade. He has very little discernible organic presence online. Instead, he pays a PPC company to run his online advertising for him, primarily out of Google Ads.

Here’s the kicker: Bob pays up to $12,000 a month for his PPC work.

To be fair, Bob informed us that the advertisements from the PPC company are producing very consistent results each month. However, the prices of his keywords seem to be rising (sometimes going as high as $100 per click). He also noticed that the rate of return for his PPC efforts also seem to be slowly dropping each month. Any plumber finding themselves in the same situation would have real cause for concern, so we agreed to take a look at his website analytics.

A Disappointing Situation

We found Bob had more reasons to be disappointed in his PPC company than he realized. They had almost completely neglected his website, diverting all their attention to managing the pay-per-click campaigns. The PPC ads simply directed Google Search users to custom landing pages, which didn’t really help the rest of his site metrics. Granted, the advertising efforts seemed to be producing real business for Bob’s plumbing business, but even those returns were diminishing.

Since Bob had been in business for so long, any sort of organic plumbing SEO on this marketing team’s part could have produced some outstanding results and cut down his monthly costs. But our findings clearly indicated that was not a priority to this PPC company. What was the ultimate summary of our analysis?

Bob was missing out on serious lead opportunities, and (quite literally) paying for it.

Key Lessons for Your Marketing

First of all, we need to make something clear. Bob isn’t a bad guy. His PPC company isn’t evil, but there is widening gap between Bob’s potential growth and where he is now. Let’s explore some facts that could help explain this situation.

Be sure to read closely if Bob’s situation feels all to similar to your plumbing SEO situation!

Lesson #1: PPC Isn’t the Problem…

Advertising gets results. While it may not produce the long-term results and branding benefits of SEO for plumbers, PPC offers fairly consistent results. The reason Bob continues to spend thousands of dollars every month is that he can easily see their return.

When it comes to PPC platforms like Google Ads and Facebook Ads, accountability plays an instrumental part in their success. Every campaign operates on a set budget, geographical area, and a target market. SEO rarely offers such precision,

Many plumbers swear by their PPC company, while others complain of lackluster results. No matter what sort of strategy you have in play for pay-per-click, there’s a chance you’ve been missing out on valuable business opportunities. This week, Nolen and Jason discuss the real story of a seasoned plumber who grew disillusioned with their PPC company. Be sure to listen closely if your campaigns have started to stagnate!

Key Points to Listen For

* PPC offers dependable, but frequently diminishing returns for businesses.

* PPC companies generally have no incentive to improve your organic SEO efforts.

* Paid ads work best when partnered with a solid plumbing SEO foundation.

The Story of Pay-Per-Click Bob

Recently our team at the Plumbing Webmasters received a call from a frustrated plumber in the Northeast. His name was Bob, and you could hear the subtle, but certain anger in his voice. Bob’s business has supported his local community (a sizeable metropolitan area) for over a decade. He has very little discernible organic presence online. Instead, he pays a PPC company to run his online advertising for him, primarily out of Google Ads.

Here’s the kicker: Bob pays up to $12,000 a month for his PPC work.

To be fair, Bob informed us that the advertisements from the PPC company are producing very consistent results each month. However, the prices of his keywords seem to be rising (sometimes going as high as $100 per click). He also noticed that the rate of return for his PPC efforts also seem to be slowly dropping each month. Any plumber finding themselves in the same situation would have real cause for concern, so we agreed to take a look at his website analytics.

A Disappointing Situation

We found Bob had more reasons to be disappointed in his PPC company than he realized. They had almost completely neglected his website, diverting all their attention to managing the pay-per-click campaigns. The PPC ads simply directed Google Search users to custom landing pages, which didn’t really help the rest of his site metrics. Granted, the advertising efforts seemed to be producing real business for Bob’s plumbing business, but even those returns were diminishing.

Since Bob had been in business for so long, any sort of organic plumbing SEO on this marketing team’s part could have produced some outstanding results and cut down his monthly costs. But our findings clearly indicated that was not a priority to this PPC company. What was the ultimate summary of our analysis?

Bob was missing out on serious lead opportunities, and (quite literally) paying for it.

Key Lessons for Your Marketing

First of all, we need to make something clear. Bob isn’t a bad guy. His PPC company isn’t evil, but there is widening gap between Bob’s potential growth and where he is now. Let’s explore some facts that could help explain this situation.

Be sure to read closely if Bob’s situation feels all to similar to your plumbing SEO situation!

Lesson #1: PPC Isn’t the Problem…

Advertising gets results. While it may not produce the long-term results and branding benefits of SEO for plumbers, PPC offers fairly consistent results. The reason Bob continues to spend thousands of dollars every month is that he can easily see their return.

When it comes to PPC platforms like Google Ads and Facebook Ads, accountability plays an instrumental part in their success. Every campaign operates on a set budget, geographical area, and a target market. SEO rarely offers such precision,

Have you ever been ripped off by a plumbing SEO service company? With so many businesses out in the market, separating the wheat from the chaff can be a tough challenge. Today, Nolen and Jason talk about how to separate shady web companies from legitimate SEO services. They’ll also explain the differences between our team at Plumbing Webmasters and other digital marketing services. Listen in and check out our guide below, especially if you’ve been frustrated by web companies in the past!

Key Points to Listen For

* SEO results usually take a few months after starting out.

* Some SEO service companies use deceptive metrics.

* Mixed-match online solutions often produce poor results.

* Pretty websites don’t always perform.

Finding Your SEO Service Company

So you want to take your budding plumbing business online and pursue new clients? Great! Now you just need to find a dependable SEO service company to guide your digital marketing strategy. There’s just one question:

Who do you trust with your company’s online development?

Finding your perfect online marketing partner isn’t as simple as Google searching “SEO for Plumbers” and picking the first organic result. Admittedly, the Plumbing Webmasters team would be very happy if you did, but that’s besides the point. With multiple quality solutions available on the market, and a long list of poorly performing services, you’ll need to do some careful research.

SEO Service Qualities to Investigate

* Familiarity with your service industry

* Content writing quality

* A service’s own SEO rankings

* Typical time requirements (production & search results)

* Pricing and results policies

As you cultivate a list of potential prospects, you’ll inevitably come across both winners and losers. Examine each solution carefully, especially when it comes to included services and promised results. Below we’ll explore some of the crucial qualities to hunt for in your SEO service company, and which ones to avoid like the plague! 

Great Qualities in Your SEO Service Company

Look for the same qualities that Google demands from its listed companies: expertise, authoritativeness, and trustworthiness (E-A-T, for short). Try to cultivate a list of at least 5 premium candidates for your plumbing SEO service company. Here’s what those characteristics may look like for such a business:

* Expertise: Years in Business; Certifications; High Search Rankings

* Authoritativeness: Extensive Content Production (blogs, videos)

* Trustworthiness: Great, Uncensored Reviews; Listings in BBB

This certainly isn’t an exclusive list. The team you want heading up your plumbing SEO should at least be able to rank in the front page of their own primary keywords. Also, you should desire a company that shows clear knowledge of the search industry in their writing. Finally, great companies crave transparency. They’ll happily show you all their reviews, both positive and negative.

Red Flags For Plumber SEO

Reducing your negative options is just as important as collecting your top 5. For this, you’ll need a list of serious red flags that should automatically disqualify (or at least devalue) potential candidates for your plumbing SEO service company.

Avoid These at All Costs

* Intentionally deceptive or misleading claims

* Salesmen that try to exploit your inexperience with SEO

* Overly narrow marketing services

* Companies with no reviews in search or on their website

Have you ever been ripped off by a plumbing SEO service company? With so many businesses out in the market, separating the wheat from the chaff can be a tough challenge. Today, Nolen and Jason talk about how to separate shady web companies from legitimate SEO services. They’ll also explain the differences between our team at Plumbing Webmasters and other digital marketing services. Listen in and check out our guide below, especially if you’ve been frustrated by web companies in the past!

Key Points to Listen For

* SEO results usually take a few months after starting out.

* Some SEO service companies use deceptive metrics.

* Mixed-match online solutions often produce poor results.

* Pretty websites don’t always perform.

Finding Your SEO Service Company

So you want to take your budding plumbing business online and pursue new clients? Great! Now you just need to find a dependable SEO service company to guide your digital marketing strategy. There’s just one question:

Who do you trust with your company’s online development?

Finding your perfect online marketing partner isn’t as simple as Google searching “SEO for Plumbers” and picking the first organic result. Admittedly, the Plumbing Webmasters team would be very happy if you did, but that’s besides the point. With multiple quality solutions available on the market, and a long list of poorly performing services, you’ll need to do some careful research.

SEO Service Qualities to Investigate

* Familiarity with your service industry

* Content writing quality

* A service’s own SEO rankings

* Typical time requirements (production & search results)

* Pricing and results policies

As you cultivate a list of potential prospects, you’ll inevitably come across both winners and losers. Examine each solution carefully, especially when it comes to included services and promised results. Below we’ll explore some of the crucial qualities to hunt for in your SEO service company, and which ones to avoid like the plague! 

Great Qualities in Your SEO Service Company

Look for the same qualities that Google demands from its listed companies: expertise, authoritativeness, and trustworthiness (E-A-T, for short). Try to cultivate a list of at least 5 premium candidates for your plumbing SEO service company. Here’s what those characteristics may look like for such a business:

* Expertise: Years in Business; Certifications; High Search Rankings

* Authoritativeness: Extensive Content Production (blogs, videos)

* Trustworthiness: Great, Uncensored Reviews; Listings in BBB

This certainly isn’t an exclusive list. The team you want heading up your plumbing SEO should at least be able to rank in the front page of their own primary keywords. Also, you should desire a company that shows clear knowledge of the search industry in their writing. Finally, great companies crave transparency. They’ll happily show you all their reviews, both positive and negative.

Red Flags For Plumber SEO

Reducing your negative options is just as important as collecting your top 5. For this, you’ll need a list of serious red flags that should automatically disqualify (or at least devalue) potential candidates for your plumbing SEO service company.

Avoid These at All Costs

* Intentionally deceptive or misleading claims

* Salesmen that try to exploit your inexperience with SEO

* Overly narrow marketing services

* Companies with no reviews in search or on their website

Reputation management encompasses multiple aspects of your plumbing company marketing, including reviews, content creation, and social media. In today’s podcast, Jason and Nolen dig into the subject and explore how plumbing contractors can make their reviews, service pages, and city pages work much harder for their businesses. If you’ve been struggling to improve your local rankings, even if your company has plenty of reviews, be sure to listen in!

Be on the Lookout for These Key Points

* Do reviews alone improve my local search engine rankings?

* Should new plumbers focus on reputation management or social media marketing?

* Is there a way to coordinate reviews across different platforms?

* Are city pages worthwhile?

Managing Your Company Reputation

In a way, reputation management revolves more around the perception of your plumbing company than anything else. Along with the obvious consumer perceptions created through reviews, your site’s graphic design, and navigation, there’s another crucial aspect that all too many plumbers forget about. How does Google perceive your business?

In the past, we’ve talked about the crucial E-A-T factors: expertise, authoritativeness, and trustworthiness. When Google spiders (re-examines) an existing plumbing contractor website, it attempts to identify data elements that show your site, content creators, and business possesses these qualities.

Where Google Looks for E-A-T Factors

* For Expertise: Content creator bios, content organization and quality.

* For Authoritativeness: Content, creator bios, reference sites, keywords, & web design.

* For Trustworthiness: Reviews, geo-tags, check-ins, images, navigation, and link profiles.

These character traits impact both Google and customer perception of your business. Of course, that also means you can expect two-fold benefits when you nail all three elements! Below, we’ll dig into three of the most crucial aspects of reputation management.

Review Management

Reviews can make or break a plumbing business. While almost any plumber could tell you they need reviews, many don’t know how to collect them effectively or what to do with them once reviews start pouring in. While they certainly contribute to a company’s perceived trustworthiness, reviews don’t automatically cause your site to rank higher on google. 

So how can you get the greatest value from your customer testimonies and all those 5 star ratings? First, make sure your reviews come from a variety of sources. In other words, don’t put your eggs exclusively in Google Reviews, Facebook, or Angie’s List. While Google once prioritized recommendations through their own platform, the search engine now prefers a more diverse collection from multiple sources.

Second, be sure to take time to display customer reviews inside of your website! Not only does this please Google, but potential customers will also feel more confident about using your services. It may take a bit of research to find a widget that presents reviews in the way matches your tastes. At the Plumbing Webmasters, our team actually uses our own special platform called Righteous Reviews which convenient pulls recommendations from Facebook, Google,

Reputation management encompasses multiple aspects of your plumbing company marketing, including reviews, content creation, and social media. In today’s podcast, Jason and Nolen dig into the subject and explore how plumbing contractors can make their reviews, service pages, and city pages work much harder for their businesses. If you’ve been struggling to improve your local rankings, even if your company has plenty of reviews, be sure to listen in!

Be on the Lookout for These Key Points

* Do reviews alone improve my local search engine rankings?

* Should new plumbers focus on reputation management or social media marketing?

* Is there a way to coordinate reviews across different platforms?

* Are city pages worthwhile?

Managing Your Company Reputation

In a way, reputation management revolves more around the perception of your plumbing company than anything else. Along with the obvious consumer perceptions created through reviews, your site’s graphic design, and navigation, there’s another crucial aspect that all too many plumbers forget about. How does Google perceive your business?

In the past, we’ve talked about the crucial E-A-T factors: expertise, authoritativeness, and trustworthiness. When Google spiders (re-examines) an existing plumbing contractor website, it attempts to identify data elements that show your site, content creators, and business possesses these qualities.

Where Google Looks for E-A-T Factors

* For Expertise: Content creator bios, content organization and quality.

* For Authoritativeness: Content, creator bios, reference sites, keywords, & web design.

* For Trustworthiness: Reviews, geo-tags, check-ins, images, navigation, and link profiles.

These character traits impact both Google and customer perception of your business. Of course, that also means you can expect two-fold benefits when you nail all three elements! Below, we’ll dig into three of the most crucial aspects of reputation management.

Review Management

Reviews can make or break a plumbing business. While almost any plumber could tell you they need reviews, many don’t know how to collect them effectively or what to do with them once reviews start pouring in. While they certainly contribute to a company’s perceived trustworthiness, reviews don’t automatically cause your site to rank higher on google. 

So how can you get the greatest value from your customer testimonies and all those 5 star ratings? First, make sure your reviews come from a variety of sources. In other words, don’t put your eggs exclusively in Google Reviews, Facebook, or Angie’s List. While Google once prioritized recommendations through their own platform, the search engine now prefers a more diverse collection from multiple sources.

Second, be sure to take time to display customer reviews inside of your website! Not only does this please Google, but potential customers will also feel more confident about using your services. It may take a bit of research to find a widget that presents reviews in the way matches your tastes. At the Plumbing Webmasters, our team actually uses our own special platform called Righteous Reviews which convenient pulls recommendations from Facebook, Google,