When it comes down to the plumbing population, about 80% don’t take marketing seriously. These plumbers are satisfied with the status quo and don’t wish to grow their plumbing company and make more money. That leaves an additional 20% who aspire for a greater life, and business. These plumbers have made an important first step in the marketing process, which is a very personal one. It is the will to improve their lifestyle through digital marketing. They understand that without a deliberate intention to improve, nothing will ever change. With that being said, not every plumber within that ambitious 20% knows how to market. In fact, it’s only about 1 out of 100 of those ambitious plumbers that are running on all cylinders. Here’s what that type of plumber knows to do:

Organic SEO

Organic SEO is the best return for plumbers in 2020. Contractors with 15 trucks on the ground are dominating organic search results in their market. Not only do they show up on organic results for keywords like plumbing repair dallas tx but they also get plenty of searches of their brand name. Since they’ve been established in their community as a top plumber, people are seeing their yard signs, or hearing about them from neighbors and then searching them on Google. This is where reputation makes a major difference, which we will expand on more later.

Local SEO

For plumbers, in particular, Google’s Local 3-Pack is critical to lead generation. It is important that your business listing shows up for search queries like plumber near me and plumbing repair near me. The local SEO algorithm is separate from the organic one and is based specifically on proximity, relevance, and prominence. An effective SEO strategy is locally focused and involves optimizing GMB listings as well as company websites. Reviews are helpful to local SEO which we will expand on in our reputation management section for plumbing companies.

Reputation Management

We’ve already referenced reputation management twice, so it’s important to expand on the idea. Plumbers who succeed in 2020 have a positive reputation online. This is executed through review generation, specifically on Google and Facebook. Review software for plumbers like BrandRevu is the secret weapon to establishing credibility through reviews. The software sends SMS text reminders with review links to ensure the consumer can simply and effortlessly leave a glowing review of your service. The more reviews your listings accumulate, the greater your prominence score is and the better chance you have of ranking on the Local 3-Pack.

Web Design

Plumbers who succeed have an established website with proper design. We cannot stress enough that the best plumbing websites use schema markup, clean codebase, and user experience optimization. Site speed is a critical factor in 2020 and it is urgent that users can browse through your website efficiently. Call to actions through click-to-call functionality are equally important when it comes to web design. Mobile users should have the option to connect to your phone straight from theirs. Embedded contact forms that are mobile-friendly is also something to consider for new plumbing website...

For plumbers, lead generation and SEO are often thought about as separate services but in reality, the two concepts are fundamentally connected. You’ve probably thought about how you can buy plumbing leads without having a website, content, GMB listing, or any kind of search engine optimization campaign. While you will find companies that sell leads, you are unlikely to find what you are really hoping for from these lead sellers. Having worked with hundreds and hundreds of plumbers across the United States, we’ve learned that not all leads are helpful to your business. In fact, our experience proves that only leads that become satisfied customers, and oftentimes; repeat customers are worth generating online. These exclusive leads help your business grow each month, year, and decade which is how to grow a sustainable plumbing business. On today’s podcast, we discuss what you really need to achieve that level of lead generation, both in the rest of 2020 and beyond.

Understanding Leads for Plumbers

There are two types of leads plumbers pay for: shared leads and exclusive leads. Shared leads are typically dirt cheap because they are unlikely to result in an actual customer. A shared lead is a digital equivalent of throwing a piece of meat into a pack of dogs. Not only is insulting to you as a plumber but it is highly unlikely to help your business grow and evolve into a successful company. On the other hand, exclusive leads are far superior because the person inquiring about the plumbing job will only talk to you. That doesn’t guarantee a sale, but it certainly gives you a better chance.

Shared Leads

Shared leads are given to multiple plumbers in the same service area who ultimately compete for the same customer. Leads like these are seldom worthwhile for plumbers who want to grow their business over time. Not only do they often fail to convert, but the few that do are even less likely to come back as a repeat customer. Because of the inherently low value of shared leads, they are often sold for much cheaper than exclusive leads.

Exclusive Leads

Exclusive leads are superior for plumbers because you aren’t forced to compete against other plumbers for the same customer. Exclusive leads are more likely to convert and also more likely to become repeat customers. The ROI of exclusive leads is higher than those of their shared counterparts which is why 3rd party services sell lead exclusivity at a higher rate. For plumbers serious about growing their company, these leads are more appealing.

SEO Produces “Super-Leads”

We’ve established that exclusive leads are better than shared leads but if the lead doesn’t originate from organic search engine optimization or some other form of inbound marketing, it lacks optimal long-term value. The best exclusive leads come from your wong digital marketing campaigns which means throughout your website, branding, content marketing, social media, etc. Any lead that invests in your business, rather than just a simple job is going to be more invested in your company. This manifests itself through reviews, repeat clients, and long-term and sustainable growth for plumbers. Let’s examine why SEO produces the best leads for plumbing contractors:

Branded Equity

As is the case with any purchase, the client who invests in the brand rather than product itself is more valuable. When a customer invests in a brand,

For plumbers, lead generation and SEO are often thought about as separate services but in reality, the two concepts are fundamentally connected. You’ve probably thought about how you can buy plumbing leads without having a website, content, GMB listing, or any kind of search engine optimization campaign. While you will find companies that sell leads, you are unlikely to find what you are really hoping for from these lead sellers. Having worked with hundreds and hundreds of plumbers across the United States, we’ve learned that not all leads are helpful to your business. In fact, our experience proves that only leads that become satisfied customers, and oftentimes; repeat customers are worth generating online. These exclusive leads help your business grow each month, year, and decade which is how to grow a sustainable plumbing business. On today’s podcast, we discuss what you really need to achieve that level of lead generation, both in the rest of 2020 and beyond.

Understanding Leads for Plumbers

There are two types of leads plumbers pay for: shared leads and exclusive leads. Shared leads are typically dirt cheap because they are unlikely to result in an actual customer. A shared lead is a digital equivalent of throwing a piece of meat into a pack of dogs. Not only is insulting to you as a plumber but it is highly unlikely to help your business grow and evolve into a successful company. On the other hand, exclusive leads are far superior because the person inquiring about the plumbing job will only talk to you. That doesn’t guarantee a sale, but it certainly gives you a better chance.

Shared Leads

Shared leads are given to multiple plumbers in the same service area who ultimately compete for the same customer. Leads like these are seldom worthwhile for plumbers who want to grow their business over time. Not only do they often fail to convert, but the few that do are even less likely to come back as a repeat customer. Because of the inherently low value of shared leads, they are often sold for much cheaper than exclusive leads.

Exclusive Leads

Exclusive leads are superior for plumbers because you aren’t forced to compete against other plumbers for the same customer. Exclusive leads are more likely to convert and also more likely to become repeat customers. The ROI of exclusive leads is higher than those of their shared counterparts which is why 3rd party services sell lead exclusivity at a higher rate. For plumbers serious about growing their company, these leads are more appealing.

SEO Produces “Super-Leads”

We’ve established that exclusive leads are better than shared leads but if the lead doesn’t originate from organic search engine optimization or some other form of inbound marketing, it lacks optimal long-term value. The best exclusive leads come from your wong digital marketing campaigns which means throughout your website, branding, content marketing, social media, etc. Any lead that invests in your business, rather than just a simple job is going to be more invested in your company. This manifests itself through reviews, repeat clients, and long-term and sustainable growth for plumbers. Let’s examine why SEO produces the best leads for plumbing contractors:

Branded Equity

As is the case with any purchase, the client who invests in the brand rather than product itself is more valuable. When a customer invests in a brand,

You don’t want to just start a business; you want to kill it. You crave lasting, deep success for your plumbing business. The world has enough mediocre performers out there. Why not create something fantastic?

Here at the Plumbing Webmasters, we’ve crafted a handy guide to launch your plumbing startup into the online marketplace with faster, more sustainable, and overall better results. It all revolves around one singular strategy: specialization. Listen closely as Nolen and Madison reveal how focusing your marketing efforts on one plumbing category can produce incredible revenue opportunities. Be sure to take notes and read the supporting guide below!

Takeaways for Plumbing Professionals

* Specialization produces operational and marketing efficiencies. * It’s faster and easier to rank up in a plumbing specialty. * Specializing doesn’t mean you can’t offer other services later on.

Specializing for Success

“How can I be successful in plumbing?” That’s a question that Small Business Trends tried to tackle back in 2018. In their guide How to Start a Plumbing Business, Small Biz offers a few tidbits on building a long-term plan for triumph in the industry. Step number 3 (after getting certified and apprenticed) involves discovering your personal specialty.

Perhaps, you’ve discovered that the inner workings of residential water heaters naturally bend to your every whim. Maybe you’ve got a knack for repairing underground sewer lines without digging up the whole yard. Possibly, you’re the fastest pipe clog relief around.

Some plumbers might see specialization as a limiter on their ability to make money, but the opposite is often true. You can take a focused skill and use it as a launchpad for your startup. Now let’s zoom in on the benefits of specialization, then show you how to get started online (which was Small Biz’ step number 8, by the way).

Why Specialize as a Plumber?

Why do we recommend anything in these sort of guides? To make your life easier and/or more profitable. Multiple areas of your business can benefit from a specialized structure, so let’s break a few of them down here.

Operational Perks

The first benefits you’ll realize when it comes to specialization are operational. If you confine your portfolio of services to a particular subcategory of plumbing, that means fewer tools to purchase and fewer individuals to hire. That, in turn, leads to fewer service vehicles and fewer driving demands.

You could potentially earn as much or more revenue with three water heater specialists than you would with a generalized staff of five. Prospective customers will also view your brand and crew differently as a specialized group.

Reputational Perks

Any plumber can fix a leaky sink. Very few have what it takes to manage a slab leak repair project. Ask any homeowner if they would rather have a generalist or a specialist fixing the multi-thousand dollar ruptured pipe beneath their foundation. Ask them the same question for a busted water heater or a fractured sewer line.

When you become the specialist for a given plumbing sub-category, the choice suddenly becomes clear for homeowners. Plus, experts generally enjoy higher pricing ranges for the same projects!

Marketing Perks

Let’s face it,

You don’t want to just start a business; you want to kill it. You crave lasting, deep success for your plumbing business. The world has enough mediocre performers out there. Why not create something fantastic?

Here at the Plumbing Webmasters, we’ve crafted a handy guide to launch your plumbing startup into the online marketplace with faster, more sustainable, and overall better results. It all revolves around one singular strategy: specialization. Listen closely as Nolen and Madison reveal how focusing your marketing efforts on one plumbing category can produce incredible revenue opportunities. Be sure to take notes and read the supporting guide below!

Takeaways for Plumbing Professionals

* Specialization produces operational and marketing efficiencies. * It’s faster and easier to rank up in a plumbing specialty. * Specializing doesn’t mean you can’t offer other services later on.

Specializing for Success

“How can I be successful in plumbing?” That’s a question that Small Business Trends tried to tackle back in 2018. In their guide How to Start a Plumbing Business, Small Biz offers a few tidbits on building a long-term plan for triumph in the industry. Step number 3 (after getting certified and apprenticed) involves discovering your personal specialty.

Perhaps, you’ve discovered that the inner workings of residential water heaters naturally bend to your every whim. Maybe you’ve got a knack for repairing underground sewer lines without digging up the whole yard. Possibly, you’re the fastest pipe clog relief around.

Some plumbers might see specialization as a limiter on their ability to make money, but the opposite is often true. You can take a focused skill and use it as a launchpad for your startup. Now let’s zoom in on the benefits of specialization, then show you how to get started online (which was Small Biz’ step number 8, by the way).

Why Specialize as a Plumber?

Why do we recommend anything in these sort of guides? To make your life easier and/or more profitable. Multiple areas of your business can benefit from a specialized structure, so let’s break a few of them down here.

Operational Perks

The first benefits you’ll realize when it comes to specialization are operational. If you confine your portfolio of services to a particular subcategory of plumbing, that means fewer tools to purchase and fewer individuals to hire. That, in turn, leads to fewer service vehicles and fewer driving demands.

You could potentially earn as much or more revenue with three water heater specialists than you would with a generalized staff of five. Prospective customers will also view your brand and crew differently as a specialized group.

Reputational Perks

Any plumber can fix a leaky sink. Very few have what it takes to manage a slab leak repair project. Ask any homeowner if they would rather have a generalist or a specialist fixing the multi-thousand dollar ruptured pipe beneath their foundation. Ask them the same question for a busted water heater or a fractured sewer line.

When you become the specialist for a given plumbing sub-category, the choice suddenly becomes clear for homeowners. Plus, experts generally enjoy higher pricing ranges for the same projects!

Marketing Perks

Let’s face it,

It may not seem like it but this pandemic is an opportunity for you as a plumbing contractor to solidify the professional relationships you have with your current customers, make sure they become recurring customers, and even gain new customers. But it all starts with outstanding customer service. Believe it or not, you can exhibit stellar customer service as a plumber in these challenging times. 

And these times certainly are challenging for plumbers. Plumbing work usually entails moving around somewhat freely in the homes and businesses of your clients. But things are different now. People are skittish about having an outsider coming into their home and mince about the place. So in a sense, emphasizing customer service during COVID-19 has a lot to do with adapting. 

But why is customer service so important during this time? Doesn’t everyone understand that things are different and that they should lower expectations? Despite what many businesses are doing, now is a great time to show your customers that you really care and emphasize customer service.

The Benefits of Outstanding Customer Service During COVID-19

Demonstrating great customer service isn’t just about keeping your business afloat during COVID-19; it’s about making life-long customers. This is a perfect opportunity to show your customers that you are willing to go the extra mile for them when they need it the most.

If you are able to provide plumbing services in a manner that exceeds the expectations of the customer during this pandemic, they will remember you when this is all over with. They will also be that much more likely to refer you to their friends and family who are looking for a reliable plumber. 

The benefits of customer service stretch far beyond the here and now but it is a great time to “come to the rescue” of your customers and instill a lasting and positive perception of your services in their minds.

And customer service is a huge part of the plumbing industry. As marketing experts specializing in the plumbing trade, we see that the most successful contractors are the ones that make customer service a priority at all times. If you would like to find out how you can grow your plumbing contractor business both now and on into the future, contact us here at Plumbing Webmasters. 

Customer Service Tips for Plumbers

Hopefully, now you have an idea of the potential benefits of maintaining a high level of customer service during the pandemic. But how you maintain exemplary customer service in a time that is so challenging in so many ways? Here are just a few customer service tips you can put into practice right now:

Social Distancing

Keeping the recommended 6 feet away from people at all times can be challenging as a plumber. But if you show your customers that you are committed to it, you will win their favor. If you are working in someone’s home or place of business, let them know the area in which you will be working. If you need to move from area to area, make sure your customers know that you will be moving. You can call out to them before you move to give them a chance to maintain a proper distance. It may take more time and effort, but your customers will really appreciate it.

Stay Patient – As a plumber, you probably talk to multiple customers a day. And during these times COVID-19 dominates many conversations. Even though you may be sick and tired of talking about COVID-19, a little empathy goes a long way with your clients. Remain patient, lend an empathetic ear and try not to be short with your customers. Everyone is looking to vent a little these days and if you can be the plumber that can smile through tedious conversations, you will have won a recurring customer.

It may not seem like it but this pandemic is an opportunity for you as a plumbing contractor to solidify the professional relationships you have with your current customers, make sure they become recurring customers, and even gain new customers. But it all starts with outstanding customer service. Believe it or not, you can exhibit stellar customer service as a plumber in these challenging times. 

And these times certainly are challenging for plumbers. Plumbing work usually entails moving around somewhat freely in the homes and businesses of your clients. But things are different now. People are skittish about having an outsider coming into their home and mince about the place. So in a sense, emphasizing customer service during COVID-19 has a lot to do with adapting. 

But why is customer service so important during this time? Doesn’t everyone understand that things are different and that they should lower expectations? Despite what many businesses are doing, now is a great time to show your customers that you really care and emphasize customer service.

The Benefits of Outstanding Customer Service During COVID-19

Demonstrating great customer service isn’t just about keeping your business afloat during COVID-19; it’s about making life-long customers. This is a perfect opportunity to show your customers that you are willing to go the extra mile for them when they need it the most.

If you are able to provide plumbing services in a manner that exceeds the expectations of the customer during this pandemic, they will remember you when this is all over with. They will also be that much more likely to refer you to their friends and family who are looking for a reliable plumber. 

The benefits of customer service stretch far beyond the here and now but it is a great time to “come to the rescue” of your customers and instill a lasting and positive perception of your services in their minds.

And customer service is a huge part of the plumbing industry. As marketing experts specializing in the plumbing trade, we see that the most successful contractors are the ones that make customer service a priority at all times. If you would like to find out how you can grow your plumbing contractor business both now and on into the future, contact us here at Plumbing Webmasters. 

Customer Service Tips for Plumbers

Hopefully, now you have an idea of the potential benefits of maintaining a high level of customer service during the pandemic. But how you maintain exemplary customer service in a time that is so challenging in so many ways? Here are just a few customer service tips you can put into practice right now:

Social Distancing

Keeping the recommended 6 feet away from people at all times can be challenging as a plumber. But if you show your customers that you are committed to it, you will win their favor. If you are working in someone’s home or place of business, let them know the area in which you will be working. If you need to move from area to area, make sure your customers know that you will be moving. You can call out to them before you move to give them a chance to maintain a proper distance. It may take more time and effort, but your customers will really appreciate it.

Stay Patient – As a plumber, you probably talk to multiple customers a day. And during these times COVID-19 dominates many conversations. Even though you may be sick and tired of talking about COVID-19, a little empathy goes a long way with your clients. Remain patient, lend an empathetic ear and try not to be short with your customers. Everyone is looking to vent a little these days and if you can be the plumber that can smile through tedious conversations, you will have won a recurring customer.

People don’t realize how much information Google requires to deliver qualified search results to consumers. The tech giant examines hundreds, sometimes thousands of businesses within your service area alone. Some of them provide plumbing solutions, while some only claim to. The plumbing professionals earning the highest ranks in local search are those that provide the most evidence of their activity.

In a way, all search results are driven by evidence.

Reviews, custom websites, and other plumbing SEO assets serve as proof to Google that your business is active and trustworthy. Today, we’re going to talk about a relatively new form of evidence that contributes heavily towards local SEO rankings, traffic, and leads. We’re going to talk about check-ins!

Key Learning Points for Plumbers

* Check-ins are only as effective as your company is consistent in using them.

* Check-ins won’t replace reviews, but they heavily influence SEO results.

* It’s a team effort! Train other team members to perform check-ins as needed.

What is a Jobsite Check-in?

A check-in is a type of post to Google that shares your location and what you’re doing.

To help you understand the concept, try visualizing your community on the Google Map. Countless businesses and neighborhoods dot the landscape as you scroll from end to end of your service area. You can even see your home office address. However, what doesn’t show on that map are the countless locations where you’ve repaired toilets, installed brand new water heaters, and performed extensive pipe replacements.

As we remind many professionals over the years, Google is not omniscient. It only knows what people tell it. In fact, the search engine only works as well as it does because hundreds of millions of people continually upload information for it to dig into.

Check-ins provide Google with accurate, current, and useful data about your company’s activities. They’re your way of saying “Here I am! This is the work I’m providing. We are serving this community.” When you check into a location, it drops a pin on the Google Map. Keep this up, and pretty soon Google will see evidence of your team’s hard work across your entire service area.

What Benefits Do Check-ins Offer?

Higher rankings, greater volumes of traffic for your website, and (most importantly) leads.

Very, very few businesses utilize jobsite check-ins in their digital marketing strategy. When Google has more detailed information about your company, the search engine is more likely to recommend your business over similar services with less information. Ever since Google’s Local Search Update of Q4 2019, local search rankings have grown more fluid. With the right optimization, plumbers who previously struggled to rank can now earn premium map pack listings for exceptional traffic boosts.

We’ve seen check-ins allow brand new plumbing companies to capture these positions in a matter of months. That represents an astounding marketing success, producing qualified plumbing leads in a very short period of time. Whether you run a seasoned company or a brand new service, check-ins can greatly benefit your business!

What Check-ins Look Like

While solutions and methods vary, this is what a typical check-in might look like. It starts with pulling out your phone at the very end of a job. You snap a picture of the water heater (or toilet, etc) you just installed. You go to a special website, pull up a form, and fill out information about the project. You tap “check-in” and BOOM! You’ve just performed a check-in.

People don’t realize how much information Google requires to deliver qualified search results to consumers. The tech giant examines hundreds, sometimes thousands of businesses within your service area alone. Some of them provide plumbing solutions, while some only claim to. The plumbing professionals earning the highest ranks in local search are those that provide the most evidence of their activity.

In a way, all search results are driven by evidence.

Reviews, custom websites, and other plumbing SEO assets serve as proof to Google that your business is active and trustworthy. Today, we’re going to talk about a relatively new form of evidence that contributes heavily towards local SEO rankings, traffic, and leads. We’re going to talk about check-ins!

Key Learning Points for Plumbers

* Check-ins are only as effective as your company is consistent in using them.

* Check-ins won’t replace reviews, but they heavily influence SEO results.

* It’s a team effort! Train other team members to perform check-ins as needed.

What is a Jobsite Check-in?

A check-in is a type of post to Google that shares your location and what you’re doing.

To help you understand the concept, try visualizing your community on the Google Map. Countless businesses and neighborhoods dot the landscape as you scroll from end to end of your service area. You can even see your home office address. However, what doesn’t show on that map are the countless locations where you’ve repaired toilets, installed brand new water heaters, and performed extensive pipe replacements.

As we remind many professionals over the years, Google is not omniscient. It only knows what people tell it. In fact, the search engine only works as well as it does because hundreds of millions of people continually upload information for it to dig into.

Check-ins provide Google with accurate, current, and useful data about your company’s activities. They’re your way of saying “Here I am! This is the work I’m providing. We are serving this community.” When you check into a location, it drops a pin on the Google Map. Keep this up, and pretty soon Google will see evidence of your team’s hard work across your entire service area.

What Benefits Do Check-ins Offer?

Higher rankings, greater volumes of traffic for your website, and (most importantly) leads.

Very, very few businesses utilize jobsite check-ins in their digital marketing strategy. When Google has more detailed information about your company, the search engine is more likely to recommend your business over similar services with less information. Ever since Google’s Local Search Update of Q4 2019, local search rankings have grown more fluid. With the right optimization, plumbers who previously struggled to rank can now earn premium map pack listings for exceptional traffic boosts.

We’ve seen check-ins allow brand new plumbing companies to capture these positions in a matter of months. That represents an astounding marketing success, producing qualified plumbing leads in a very short period of time. Whether you run a seasoned company or a brand new service, check-ins can greatly benefit your business!

What Check-ins Look Like

While solutions and methods vary, this is what a typical check-in might look like. It starts with pulling out your phone at the very end of a job. You snap a picture of the water heater (or toilet, etc) you just installed. You go to a special website, pull up a form, and fill out information about the project. You tap “check-in” and BOOM! You’ve just performed a check-in.

We all love to hear underdog success stories, especially when the underdog is a startup plumbing company! In today’s True Client Story, we explore the shocking rise of a water heater specialist who began with no brand or online history to speak up, and ended up a top ranking dynamo with outrageous success!

The best part: This plumber did it all in less than six months.

Jason and Nolen share how this clever professional managed to top local search results in such a short time. If you’ve been struggling to break into page one search results – you’ll have to be willing to work a bit – be sure to listen in! Let’s get started.

Key Takeaways From This Podcast: 

* Local search results are more fluid than they used to be, thanks to Google updates.

* Geotagging can quickly elevate your brand above surrounding competitors.

* Google My Business (GMB) is essential for local ranking.

* Righteous Reviews only works if you use it.

A Chattanooga Plumber Story

One day, a fresh-faced plumber – We’ll call him “Rob” – came to us from Chattanooga, Tennessee. Bob shared his dreams of opening up a plumbing business that specialized in water heater services. Chattanooga was no small town, so he would be facing quite a few established competitors in his local search arena. In fact, when we took a look at Bob’s local community, we discovered a veteran company with hundreds of glowing reviews. This Chattanooga plumber had his work cut out for him!

Less than six months later however, Bob’s water heater service company ranked in the local map pack for almost all of his top service keywords.

That’s right! A brand new plumbing business was beating out long-time champions to dominate the local market. With the power of exceptional search marketing and geotagging, this plumber quickly found himself swimming in business for a premium plumbing service.

Let’s dig into how Bob did it…

Step #1: He Optimized His Website

Given the substantial revenue potential of water heater services, our Chattanooga plumber faced substantial competition entering the market. Bob’s decision to specialize however, actually made it easier to thoroughly optimize his website. Instead of a handful of pages getting optimized for a handful of generic terms, Bob’s website exclusively optimized for a wide variety of water heater keywords terms from his local area.

When we wrote the site, our team also made sure to tailor the service pages specifically to Bob’s target city. A lot of plumbing contractors make the mistake of targeting a massive area (such as the entire state) before they’ve managed to gain a foothold in their immediate community. We made sure that all of Bob’s service pages specifically contained the Chattanooga, TN keyword tail, which makes it so much easier for local consumers to find his business.

Once we mixed in these localized keywords into the conversational writing and engaging photos, Bob’s site was ready to start kicking butt. But there was still more work to do beyond the site.

Step #2: He Optimized His GMB

Google My Business plays an integral role in local search. Once claimed, filled out, and verified, this free listing service identifies your industry for consumers in your community. Google Maps listings heavily depend on GMB accounts to provide the best possible results for local homeowners. In other words: if you haven’t claimed your GMB account yet, you’re missing out on free traffic!

We gladly handled Bob’s GMB account optimization, making sure his company was specifically designated...