Penn State alumni Rob Riva joins Christian Hackenberg on today's new episode of The Pocket. Roma Riva and Hack talk all things NIL, discussing how Penn State is approaching it, what future revenue sharing will look like in college sports, James Franklin's NIL strategy, and much much more.

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The Pocket is co-hosted by former Nittany Lions Christian Hackenberg and Brandon Bell and is presented by The College Sports Company.

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CHAPTERS

0:00-Intro

3:04-Unpacking NIL

11:05-NIL Impact at Penn State

19:27-James Franklin

21:30-Hack's Take on NIL

34:16-NIL Education

41:35-Incentivizing NIL Participation

47:53-NIL as New Arms Race

51:31-Building NIL Relationships

53:33-NIL Opportunities

57:35-Final Thoughts