Things get wilder as Alex and Kevin welcome on former Partner and Creative Director at Collins, Executive Creative Director at Sweetgreen Brand Studio, and current Global Principal at Wolff Olins: Thomas Wilder! The takes get spicy after an in depth rundown of Sweetgreen menu hacks. They talk about Choco Taco, Hilton’s new commercial featuring Paris Hilton, Kate Moss x Diet Coke, General Mills x KAWS, Ecovados, the updated quarter design, and more!

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Thomas Wilder
@thomaswilder

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RIP CHOCO TACO
https://www.washingtonpost.com/food/2022/07/26/choco-tacos-klondike-discontinued/

HILTON X PARIS HILTON
https://www.youtube.com/watch?v=8hpSSmyGVUM

KATE MOSS X DIET COKE
https://thedieline.com/blog/2022/7/21/diet-coke-hires-kate-moss-as-creative-director-and-the-first-release-is-runway-ready

GENERAL MILLS X KAWS
https://thedieline.com/blog/2022/7/25/do-the-monster-mash-at-breakfast-with-general-mills-and-kaws-cereal-collab

ECOVADOS
https://thedieline.com/blog/2022/7/25/ecovado-aims-to-be-the-sustainable-alternative-to-avocados

NEW QUARTER JUST DROPPED
https://www.underconsideration.com/brandnew/archives/the_right_stuff.php#memberful_overlay