The Podcast Fast Track

https://podcastfasttrack.com/

I have no crystal ball - but I work with enough podcasters week in and week out to know something about the future of podcasting. I’m a smart enough guy to see the writing on the wall, so to speak - and I want you to be in the know about what I see coming.

This episode of Podcastification is a quick explanation of the near horizon of podcasting. I’m going to take back a bit to understand how podcasting has changed, then look at what’s happening around us right now (it has to do with big dollars entering the podcast-o-sphere) - and why that matters for us as Indie podcasters. 

I wrap up giving you TWO big things to think about and take action around in order to ensure that the future of podcasting has a place for you.

FULL SHOW NOTES AT https://PodcastFastTrack.com/128 

• [1:20] Why I am qualified to talk about the future of podcasting
• [2:04] A brief summary of the history of podcasting (and why it matters)
• [4:26] Big dollar organizations make the competition we face much harder
• [11:02] Why there will always be a market for niche podcasts
• [12:30] Why fans matter more than subscribers and growth of downloads
• [14:34] STEP ONE: What does your audience consider valuable?
• [19:23] STEP TWO: Reconsider your METHOD of podcast production
• [20:50] The practical ways you can find out what your audience thinks is valuable
• [21:20] Practical ways you can amp up your podcast production and format

• 2019 Infinite Dial
• GE’s The Message Podcast
• Stranger Things on Netflix
• The Lord of The Rings Trilogy
• Episode 123 with Nick Loper
• Episode 127 with Darla Powell
• The Turnaround Podcast
• The Retirement Answer Man - at www.RogerWhitney.com

Connect with me…

Carey(AT)PodcastFastTrack.com

 Subscribe to Podcastification here!

https://podcastfasttrack.com/

Contact: www.PodcastFastTrack.com/contact 

Every podcast success story is a bit different - because the person who has experienced it has walked a different path to get TO a place of success. It isn’t a bed of roses - or maybe it is - because that would be REALLY thorny - and it’s never simple or complicated. And for most, our journey toward becoming a podcaster begins WAY BACK in the early days of life.

That’s how it was for Darla Powell. 

When she was young, she loved the creative things in life. By the time she graduated high school she had no clue what to do with her natural interests. So she dove into the first real opportunity to come along and stayed with it for 18 years.

EIGHTEEN YEARS of doing something she wasn’t in love with. Sometimes it’s necessary - and Darla is the first to acknowledge the benefits her career in law enforcement provided, but she’s still quick to say that she never was truly excited about it. So how did she make the transition into something she loved, something that harkened back to her early days as a kid? You’ll have to listen to find out.

But I’ll tell you this - it involves a growing sense of agitation toward law enforcement country-wide AND a mid-life crisis. Darla’s story is a GREAT story. You’re going to enjoy hearing how she made the transition from cop to interior designer and how her podcast played a major role in making it all happen.

SEE FULL SHOW NOTES HERE:

WWW.PODCASTFASTTRACK.COM/127

PART ONE

• [0:04] Do you remember the pivotal time we call “high school graduation?”
• [5:38] Growing up in Florida and loving the creative side of life - YET she became a cop
• [8:30] Darla was forced to rethink the path she was on after 18 years
• [10:05] The first interior design gig - and a new path forward opened up
• [13:06] Questions to ask to help you find a new business opportunity

MIDROLL FEATURE

• [19:44] The story behind this narrative style of podcast production

PART TWO

• [24:01] What makes Darla so good at social media (her tips for you)
• [26:07] Podcasters - be yourself!
• [29:58] How podcasting enables the incredible results it does
• [36:28] Darla’s tips for podcasters and those considering becoming a podcaster

If you know someone whose story would make a great PODCASTER STORY episode, feel free to make that introduction.

• Darla’s Wingnut Social Services and Podcast
• Darla Powell Interiors - and my favorite “Miami Office With A Twist”
• Darla/Wingnut on Instagram: @DarlaPowellInteriors
• A Life Well Designed Podcast
• Architectural Digest Feature: Designers Share 12 of Their Favorite Podcasts
• Business of Home Magazine - featuring Darlas thoughts on social media outsourcing
• Abbi McCullom episode on Wingnut Social
• Nick Loper: Side Hustle Nation
• Jonathan Messinger’s podcast: The Alien Adventures of Finn Caspian
• Audionautix.com
• The songs “Fife and Drum” and “Shaving Mirror” Kevin MacLeod (www.incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ 

Subscribe to Podcastification here!

https://podcastfasttrack.com/

So... I'm scrambling to get things done, produce this podcast, and continue to oversee a thriving business - so sometimes you just can't do it all.

I want to publish to this podcast feed more - and lo and behold, I notice I have this episode with the amazing Chris Curran already recorded but not published.

WHAT WAS I THINKING? (I wasn't).

So... here it is. You'll find Chris' tips helpful beyond measure. At least I did.

Chris is the Head Flunkie over at the Podcast Engineering School and knows this kind of stuff backward and forward, so I reached out and he decided to say "Yes." Thanks Chris!

Full show notes to come...

You can get the lowdown on Chris' Podcast Engineering School by using my affiliate code here.

Subscribe to Podcastification here!

https://podcastfasttrack.com/

Nick Loper is a regular guy, if you've ever met him, you know just how true that is. He's humble, unassuming, and doesn't immediately strike you as the Dynamo that he really is.

What's his secret? I'm not sure what he'd say, but I believe it's this: He's smart, ambitious, and he knows how to work hard. That's a

combination that makes for great potential.

This episode tells Nick's story - of side hustling his way through college, trying out things to see what worked, following some very good advice his college room mate gave him, and then pivoting to start this thing called a podcast.

For him, podcasting worked out - tremendously. In just 3 years he replaced the salary he was earning from his corporate job after graduating. And he's learned a LOT about creating a successful podcast along the way.

This episode is the first of many "storytelling" episodes to come - where I feature podcasters who have experienced tremendous success that is directly tied to their podcasting efforts. I couldn't think of anyone better to start with than Nick. I hope you enjoy hearing how hard work and persistence paid off for him.

FIND THE SHOW NOTES HERE:

WWW.PODCASTFASTTRACK.COM/124



founder of the Side Hustle Show

And download Nick's "BEAST" of a guide to side hustle income here.

• What happens when you step through doorways of opportunity
• Learning eCommerce stuff from a marketing internship
• Pivoting into podcasting: learning stuff the hard way
• How Nick build his initial audience, how he grows it now
• Sponsorships: How they really work and how to structure the deal
• How to know when you should quit podcasting and when to keep going
• How to make the most of The Listener Pyramid

Subscribe to Podcastification here!

https://podcastfasttrack.com/

Carey(AT)PodcastFastTrack.com

On Facebook

On Twitter

“Listen to my podcast!”

“Did you know I have a podcast?”

“Here’s an episode of my podcast!”

“I PODCAST!”

So how DO you do social media for podcasting in a way that is both effective and palatable for the people who are seeing it?

The amazing Elsie Escobar is my guest to talk about all things podcast social media!

• [1:20] The social media maven of podcasting: Elsie Escobar
• [3:33] Elsie’s role as “Community Manager” at Libsyn
• [6:14] Develop rapport on social media that makes people care about your posts
• [10:19] What it means to be “honest with yourself” about your social media practices
• [13:10] The general basics of promoting your podcast on social media
• [19:58] Different social media platforms need different types of content
• [28:01] My sci-fi fantasy role-play for Elsie to respond to
• [35:27] How to handle social media platforms you don’t enjoy
• [38:54] Disclaimers and corrections to Elsie’s podcast social media video
• [46:42] How to resonate with your avatar with a consistent message

• The website of the great Elsie E.
• Elsie on Twitter: @TheElsieEscobar
• Elsie on Instagram: @TheElsieEscobar
• Elsie on Facebook: https://www.facebook.com/elsieescobarofficial
• FEATURED RESOURCE: Elsie’s amazing video on podcast social media best practices

• Rob Walch
• Paul Colligan
• Libsyn (use our affiliate code “PFT” to get up to 1 ½ months off)
• The Feed Podcast (from Libsyn) - if you’re not listening, you should be
• Pat Flynn
• “Cory” - the mystery person Elsie kept referring to. I think she meant me. ;)

Subscribe to Podcastification here!

https://podcastfasttrack.com/

This episode has a TON of links and practical resources - too many to list here. 

So take a short jaunt over to the show notes at https://PodcastFastTrack.com/122 and check them out.

 Subscribe to Podcastification here!

https://podcastfasttrack.com/

Have you noticed? iTunes has been having problems lately.

It’s not JUST that it’s now supposed to be called “Apple Podcasts” - and we’re all strongly encouraged to make that change yesterday - even though Apple’s own systems still say “iTunes” in multiple places (even in some URLs).

There’s are many more iTunes problems going on.

This episode isn’t meant to be snarky - just informative. You need to know about issues relating to the Big-A so you can do what’s needed for YOUR podcast.

This episode I dig into the facts about recent issues and the best-practices I’ve learned (so far) regarding iTunes / Apple Podcasts

• [1:21] The is a multi-part episode within an episode. Don’t give up too soon
• [2:31] The switch from iTunes to Apple Podcasts: best-practices for podcasters
• [5:03] Show and episode titles: The ban-hammer is coming DOWN!
• [13:04] An example of the difficulty Apple’s naming policy causing
• [16:59] The iTunes/Apple Podcasts directory is not updating properly
• [21:50] Podcasts Connect exists and is very helpful to YOU
• [26:59] The glitchy nature of the iTunes apps: desktop and iOS
• [29:59] Why we indie podcasters owe a debt of gratitude to Apple

Our Podcast Consulting Services:

https://PodcastFastTrack.com/consulting

Download a new “Listen on Apple Podcasts button here:

https://podcastfasttrack.com/Apple-Button

Libsyn’s podcast: The Feed

https://thefeed.libsyn.com/

My upcoming show: The Great American Roadshow

Watch for it! Or Listen for it! Or whatever!

Why iTunes is NOT a chart

https://PodcastFastTrack.com/98

The iTunes/Apple Podcast manipulation crisis (Article):

https://discoverpods.com/game-hack-manipulate-apple-podcast-charts-itunes/

The Feed episode about the Overcasts Ad (1:15:00 - ish):

https://thefeed.libsyn.com/130-podcast-marketing-and-podcast-communities

Check your iOS stats in depth on Podcasts Connect

https://PodcastsConnect.apple.com

Overview of how to use Podcasts Connect:

https://www.appcoda.com/itunesconnect-app-analytics/

Apple’s own video about how to use Podcasts Connect:

https://itunespartner.apple.com/en/podcasts/overview#podcast-analytics

Tunes partner resources

https://itunespartner.apple.com/en/podcasts/faq

iTunes podcast marketing best practices

https://podcaster.apple.com/

Subscribe to Podcastification here!