The Podcast Project

The Podcast Project

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The Podcast Project episodes

  • Business Advantages of Podcasting

    In the not too distant past, podcasting was regarded as a self-indulgent hobby for individuals who relish the sound of their own voice - far removed from the world of serious, hard-nosed entrepreneurs. And even today, some people still think of it in that way.


    But the tide has already turned. The media landscape has evolved dramatically over the past ten years, with businesses and brands proving time and time again that producing a podcast can be an ultra-effective marketing strategy. 


    Now every business should start a podcast. Explore some of the key benefits of podcasting for businesses.

    5 min
  • Top 10 Highest Earning Podcasts

    It's pretty difficult to find accurate up-to-date figures on who earns what in podcasting. For the most part, the information isn’t publically available. It’s only podcasters themselves who truly know how much money they’re bringing in. And they probably won’t be revealing that anytime soon! 


    Rather than simply guessing who earns what, the best available approximation is Patreon. Not all podcasters use Patreon, but a lot do. So it's safe to assume that the podcasts with the most patrons are among the highest earners out there.

    6 min

About The Podcast Project

From the publisher's feed

Everything you need to know to create your own podcast from how to reach your target audience, to inspiration for your next content.