The Podcast Report

A video about something very cool from Google is yet another example of us "not getting" the POWER OF THE PODCAST.

Big Idea –

If your Podcast requires anything, you've forgotten the power of the Podcast. (Click To Tweet)

When you make the Podcast about the tech, you've forgotten the power of the Podcast (Click To Tweet)

Links –

• Byron's Video - (Look In The Comments) - https://www.facebook.com/paulcolliganfan/photos/a.238211771476.170506.130920846476/10154701475331477/
• Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Ever thought of a Podcast like a restaurant? It might actually be a better paradigm to think about your Podcast than the traditional ideas we hear anywhere else.

In this episode, Paul Colligan gives you a few ways to think about your Podcast that could have some tremendous results.

Big Idea –

If you start wrong, you can't complain about your finish. (Click To Tweet)

A Podcast that generates a million in ads but can't pay the bills is same as basement Podcaster who can't generate enough to pay his/hers. (Click To Tweet)

If you don't know where your audience is supposed to come from, you aren't allowed to be surprised when they don't show up. (Click To Tweet)

Links –

• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

What is a Podcast anyway?

New products and services are claiming they make "Podcasts" and there's a lot of debate.

And confusion.

And frustration.

And people claiming malice.

Or is it stupidity?

How do we make sense of this industry?

Big Idea –

If you don't know what a Podcast is, you might want to consider another medium. (Click To Tweet)

Links –

Bumpers - http://bumpers.fm/

Hanlon's Razor - https://en.wikipedia.org/wiki/Hanlon%27s_razor

Occam's Razor - https://en.wikipedia.org/wiki/Occam%27s_razor

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together.

This is the Podcast version of a presentation he'll be giving at VidSummit later this week. To get the full video presentation and the slides from his VidSummit Presentation, click on the button below!

Click To Grab The Bonuses !!!

Big Idea –

Your message is bigger than iTunes (Click To Tweet)

Links –

VidSummit – http://vidsummit.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen.

When we, as an industry, stop celebrating time over results, we'll grow in some amazing ways.

If you are looking for a podcast consultant, look for expertise over experience.

If you are looking to become a podcast consultant, promote your expertise over your experience.

Big Idea –

Don't confuse experience with expertise.

Links –

• Ed Dale's Comment - https://www.facebook.com/eddalefan/posts/10154571351813735
• Genius Network Podcast - http://GeniusNetwork.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App
• VidSummit – http://vidsummit.com

Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition.

It isn't competition ... it is anything but that ...

It's only going to get better for us Podcasters.

Big Ideas –

If you think iTunes Spoken Editions are competition, you've missed the gift Apple just gave you (Click To Tweet)

Podcasting doesn't end at the smartphone (Click To Tweet)

Links –

The Techcrunch Article - https://techcrunch.com/2016/09/23/apples-itunes-soon-to-serve-up-spoken-editions-of-publishers-content/

Audible Channels - http://www.audible.com/mt/getchannels

$50 Alexa - http://amzn.to/2d1NddA

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

VidSummit – http://vidsummit.com

John Lee Dumas sees more money from products made for his audience than he does ads read to his audience.

He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August.

Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story.

John is more interested in growing his audience than he is growing his sponsorship revenue.

Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us.

Big Idea –

It's about the listener - not the advertiser - @JohnLeeDumas (Click To Tweet)

Links –

• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App
• VidSummit – http://vidsummit.com
• Midroll - http://Midroll.com
• John's Show - http://EOFire.com
• Podcaster Paradise - http://podcasterparadise.com/

In this episode of The Podcast Industry Report, host Paul Colligan kicks off Season 3 by delving into the significant influence of Apple in the podcasting world. Despite the challenges and frustrations podcasters may face with Apple's secretive nature and limited support, Apple remains the 800-pound gorilla in the industry, commanding approximately 80% of podcast listeners. Paul shares seven essential strategies to help podcasters navigate Apple's dominance, optimize their presence on the platform, and ultimately reach more with their message while profiting more from their content.

Key Takeaways: • Understand What Really Matters in iTunes – Focus on factors that genuinely impact your podcast's visibility and success on Apple Podcasts, and ignore myths and outdated tactics. • Optimize Your Podcast's Appearance in Apple Podcasts – Ensure your show looks professional and appealing to attract and retain listeners within the Apple ecosystem. • Regularly Monitor Your Podcast on Apple Podcasts – Check your show's listing frequently to catch and resolve any issues promptly. • Maintain Your Associated Email Address – Keep the email linked to your Apple Podcasts account active to ensure continued access and communication. • Adhere to Apple's Rating Guidelines – Properly categorize your podcast's content rating to avoid misclassification or penalties. • Embrace Video Podcasting – Recognize the growing importance of video podcasts and consider incorporating video content, especially with platforms like Apple TV gaining traction. • Consider Forking Your Feed – Explore the option of creating separate podcast feeds for different platforms to tailor content and optimize distribution.

Resources Mentioned: • Download the Seven Strategies PDF – thepodcastreport.com/101 • Todd Cochrane's Podcasting Book • Tom Webster's Infinite Dial Report • VidSummit Conference – vidsummit.com • Paul's Books: – How to Podcast 2016 – How to Stream Video Live 2016 – YouTube Strategies 2016 • Libsyn's Approach to Google Play Podcasts

If you enjoyed this episode, please subscribe to The Podcast Industry Report on your favorite platform, leave us a review, and share it with fellow podcasters. Follow us on social media for more insights and updates!

Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast Cooperative Meetup, but was recorded for this special event - with a little more commentary for Paul's very dear audience. Riffs - There is still (lots) room in Podcasting (Tweet This) Tommy made #8 in all of iTunes without hitting New & Noteworthy (Tweet This) Leadership in Podcasting is a myth (Tweet This) Links - How To Podcast Training – http://HowToPodcastTraining.com The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App Podcast Podcast Cooperative Event (Episode #100) –http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/ Click To Grab The Slides And Video Bonus!!!

Getting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on making it hard and how you, the Podcaster can respond.

Big Idea

• If the person making it complicated sells a course or charges by the hour, you might want a second opinion. (Tweet This)
• There is no honor in a complicated process. (Tweet This)

Links

• Livecast With Luria - 10 Years Of Video Online - https://www.facebook.com/paulcolliganfan/videos/10154271260856477/
• How To Podcast Training - http://HowToPodcastTraining.com
• The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book - http://BestYouTubeBook.com
• How To Stream Video Live Book - http://amzn.to/1SZTQ1e
• Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App
• Episode 98 - Things That Keep Me Up At Night -http://ThePodcastReport.com/98
• Podcast Podcast Cooperative Event (Episode #100) -http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/