The Podcast Report

The services side of the podcast industry needs some new thinking and Dan Benjamin offers something unique to this space that is worth looking at and talking about.

Dan Benjamin has been podcasting for a long time and built a hosting platform based on his experience and his needs. He's not a hobbyist - he's doing real business with his podcasts - and I thought it would be perfect to have him on the show.

It's a conversation about Fireside.FM - but it's also a conversation about what this industry needs and how one of us is trying to bring it to us.

The Links -

• Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543
• Libsyn Launches Their Podcast Page - https://youtu.be/ebbiNwvCP0E
• Apple Announces "New Features" For Podcasts - https://www.facebook.com/paulcolliganfan/posts/10155044672486477
• Back To Work - The Podcast - http://5by5.tv/b2w
• The Podcast Method - http://5by5.tv/podcastmethod
• Dan Offers 20% Off Your First Two Months At Fireside.FM With Coupon Code - "podcastreport" - http://Fireside.FM
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

I interviewed and praised Mike Stelzner for starting a new Podcast back in episode 31 of this show. I used the transcript of the interview in my How To Podcast books and more. I loved the move and what it represented.

Mike killed the Podcast and explains why in this episode of The Podcast Report. I applaud his move.

Plus - real chat about what makes Mike's event - Social Media Marketing World a strategic place for Podcasters.

Links

• Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/podcastreport
• Mike Stelzner On His Second Podcast - http://ThePodcastReport.com/31
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

For the longest time, I said I was never going to take ads on this show. Now I'm taking ads. What changed?

Links

• Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/podcastreport
• Ed Rush On "Buying" An Audience - http://ThePodcastReport.com/8
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Russell Brunson is giving away MP3 players with his Podcast on it, is making a profit, and is at the top of the iTunes Charts. It's a brilliant model in an industry obsessed with "free and cheap" ways to get the word out.

Russell, now, knows EXACTLY what he's doing with his Podcast, where the money is coming from and more - it's a pleasant change - and something we all can learn from.

Links

• Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/podcastreport
• Why I made these changes to The Podcast Report - http://ThePodcastReport.com/114
• Russell's Free MP3 Offer - http://isyot.com/russellsmp3offer
• The Podcast Funnel From Clickfunnels - https://colligan.clickfunnels.com/free-xyz4g6x02pr
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

An interview with J.D. Stein of Money For The Rest Of Us - fulfilling the promise from Episode 111. You'll find Podcast strategies and some insight on the power of Podcasting from someone who is doing it very very well.

This is the last episode of Season 3 - and The Podcast Industry Report will be going on a Winter Hiatus to re-engineer the show.

Make sure you're subscribed so that when the new Season is launched - it comes right to your phone.

Links –

• JD's Podcast - Money For The Rest Of Us - https://moneyfortherestofus.net/
• Episde 111 - 7 Strategies - http://ThePodcastReport.com/111
• 10 BILLION Streams And Downloads - http://www.apple.com/newsroom/2016/12/apple-unveils-best-of-2016-across-apps-music-movies-and-more.html
• Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Paul shares his Podcast Predictions for 2017 - and examines what he got right and wrong in his 2016 predictions:

No New Podcast Consumption Models In 2017 - Podcasting doesn't need fixing

At Least One #1 Show With No Ad Insertions - There Are Other Models

A New Toolset From iTunes (But Nothing From Google) - Apple Must / Google Doesn't Care

Links –

• The 2016 Predictions Episode - http://ThePodcastReport.com/75
• Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Netflix JUST introduce a feature that we Podcasters have had for over a decade now. Paul has a few thoughts on what you get by being good to your audience.

Big Ideas –

Netflix just realized what we've known for over a decade now - people like to download their content and take it with them. (Tweet This)

First Podcast Goal -> be good to your audience. (Tweet This)

Links –

Episode 111 - 7 Strategies - http://ThePodcastReport.com/111

Social Media Marketing World 2017 - http://PaulColligan.com/SMMW

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

Ready to do amazing things with your Podcast in 2017? Want a free consulting session with Paul Colligan on how to do just that?

In this episode, the 7 Essential Podcast Strategies For 2017 - and an amazing contest.

Tell us your 7 sentences for your 7 strategies in the comments at http://ThePodcastReport.com/111. Paul will pick one for a Skype Consulting session that we'll play in a future episode.

Click To Grab The Bonus PDF

Big Ideas –

There were 7 big ideas this episode - they're all in the PDF - grab the PDF.

Links –

• Episode 110 - 7 Hidden Competitive Advantages Of Podcasting - http://ThePodcastReport.com/110
• Social Media Marketing World 2017 - http://PaulColligan.com/SMMW
• How To Podcast Book – http://GrabTheBook.com
• YouTube Strategies Book – http://BestYouTubeBook.com
• How To Stream Video Live Book – http://amzn.to/1SZTQ1e
• How To Podcast App – http://HowToPodcastApp.com/iOS
• The Podcast Report App – http://ThePodcastReport.com/App

Increasing Podcast downloads and killer monetization strategies are fine pursuits - but they have nothing to do with the 7 hidden competitive advantages of Podcasting.

Some of the best things Podcasting brings you come regardless of download numbers, subscriber campaigns or iTunes SEO.

Click To Grab The Bonus PDF

Big Ideas –

There is a reason it's easier to listen to a Podcast than a radio station in a Tesla. (Click To Tweet)

Some of the biggest advantages of Podcasting have nothing to do with download numbers or monetization strategies. (Click To Tweet)

Don't need a Podcast? No worries. There were companies once who "didn't need" a website either. (Click To Tweet)

Links –

Social Media Marketing World 2017 - http://PaulColligan.com/SMMW How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

You are more than a Podcast - do this right and you're a CONTENT MARKETING MACHINE. I'm a huge fan of the annual

I'm a huge fan of the annual Social Media Marketing World event in San Diego and haven't missed a one yet. In this episode, I'm thrilled to offer a recording of my presentation from last year's show.

Social Media Marketing World is an important event for our industry because it's not just about Podcasting - it's how all of the social marketing options fit together. This topic is so much more important than picking the right microphone.

At the next event, I'm running a panel with John Lee Dumas, Rob Walch and Gary Leland about Podcast Monetization. If you pick up your ticket through my link, I'll buy you breakfast at the event and we'll chat Podcasting. Maybe I can get one or two of my panel participants to join us ;-)

Click To Grab The Bonus PDF

Big Idea –

If there is nothing more, why take the next step? (Click To Tweet)

When a single podcast becomes more than a dozen marketing machines, you stop looking at the clock. (Click To Tweet)

Links –

Social Media Marketing World 2017 - http://PaulColligan.com/SMMW

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App