The Podcast Report

The next step in podcasting's growth is in the marketing of our shows, not to podcast consumers but, in fact, our real audience.

The final episode of Season 4 covers 7 truths about your future podcast audience that have immediate implications on what you do next.

I'm going to follow my own advice in Season 5.

More on Season 5 - and what's happening next, next week ...

Links:

• Sponsor - http://HowToPodcastTraining.com
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Live is big - but is it worth it in an on-demand age? Does anyone tune-in for appointment listening anymore? Podcast Hall Of Famer Rob Greenlee joins Paul in this episode of The Podcast Report as the reminisce a bit and take on the topics of the ill-fated Zune, live strategies, what the heck is Google doing with Podcasting - and more ...

Links:

• Sponsor - http://HowToPodcastTraining.com
• Podcast Hall Of Famer - Rob Greenlee - http://RobGreenlee.com
• New Media Show - http://NewMediaShow.com
• Spreaker Live Show - https://www.spreaker.com/show/spreaker-live-show
• Rob's Email for the passthrough option - [email protected]
• Zune - https://en.wikipedia.org/wiki/Zune
• Zune And The Guardians Of The Galaxy - https://www.inverse.com/article/31222-guardians-galaxy-vol-2-zune-joke-awesome-mix-3
• The New Media Content Creation Model Video At YouTube - https://www.youtube.com/watch?v=ZHR9wN0Q1is
• The Podcast Report At Spreaker - http://ThePodcastReport.com/Spreaker
• The Podcast Report At Google - http://ThePodcastReport.com/Google
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

There are some names and ideas associated with Podcasting that some don't want to be associated with. Is this enough to stop us from Podcasting?

• Technology is amoral
• Gaga's audience is in it for the music - yours is in it for the content - the technology is what makes it possible
• Stop thinking of Podcasting like radio - it's more like books that talk
• Your tribe cares no more about your tech than Gaga's fans care about her microphone
• Judging content by its tech is like judging a person by their socks

Links:

• Sponsor - http://HowToPodcastTraining.com
• Malcom Gladwell's Podcast - http://revisionisthistory.com/episodes
• Podcasting Has Become The Last Refuge Of Scoundrels - http://www.slate.com/blogs/browbeat/2017/05/02/bill_o_reilly_and_jian_ghomeshi_s_podcasts_reviewed.html
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

I want to save you some heartache that my client is going through right now.

Do yourself, and your Podcast, a big favor - KEEP YOUR PODCAST PROJECT FILES.

The reasons some give for not keeping these files are simply wrong.

If you truly value your Podcast, you will find a way to keep and archive your Podcast project files. A short rant from Paul on the topic.

Links

• Sponsor - http://HowToPodcastTraining.com
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

When the team at Social Media Marketing World asked me to do a panel on podcast monetization, I honestly didn't think I'd get the team I was hoping for. Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads on his shows. As a bonus - he helps advertisers sell ads through Libsyn. He has a lot to say on the topic. Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related. I'm going to make you listen to this episode to get his story. You are going to love this guy. John Lee Dumas represents an exciting hybrid of selling both his own products while running ads for the products of others. He continues to be a strategic inspiration to many of you. Part of my contract with Social Media Marketing World is that I get to share this recording with you.

Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads on his shows. As a bonus - he helps advertisers sell ads through Libsyn. He has a lot to say on the topic. Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related. I'm going to make you listen to this episode to get his story. You are going to love this guy. John Lee Dumas represents an exciting hybrid of selling both his own products while running ads for the products of others. He continues to be a strategic inspiration to many of you. Part of my contract with Social Media Marketing World is that I get to share this recording with you.

Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related. I'm going to make you listen to this episode to get his story. You are going to love this guy.

John Lee Dumas represents an exciting hybrid of selling both his own products while running ads for the products of others. He continues to be a strategic inspiration to many of you. Part of my contract with Social Media Marketing World is that I get to share this recording with you.

Part of my contract with Social Media Marketing World is that I get to share this recording with you. Here are my favorite 45 minutes from 3/23/2017.

Links

• Sponsor - http://PaulColligan.com/ExpertSecrets
• Rob Walch Twitter - https://twitter.com/podcast411
• Gary Leland Twitter - https://twitter.com/garyleland
• John Lee Dumas Twitter - https://twitter.com/johnleedumas
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

A potential client emailed me for a reference re "the best show notes."

That lead to this rant. It's time to get strategic with your podcast show notes.

Links

• Sponsor - http://HowToPodcastTraining.com
• Amy Porterfield - http://AmyPorterfield.com
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

The Infinite Dial 2017 report is out - and the results are fantastic.

Here's what Podcasters should think (and do) about it.

Sponsor - http://HowToPodcastTraining.com

The Infinite Dial 2017 - http://www.edisonresearch.com/infinite-dial-2017/

How To Podcast Book - http://amzn.to/2jVNsIE

How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8

The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

What makes the one podcast host different from another - other than price (hidden or otherwise)?

In Episode 121 of The Podcast Report, Paul Colligan chats with Rob Walch of Libsyn about their take on Podcasting - including destinations, multiple feeds, add insertion and more.

Yes, Paul's a fan of libsyn, but this is an examination of what's possible when you think ahead and plan for the future. If you aren't doing that, you aren't really interested in the real business of podcasting.

Links

• Sponsor - http://HowToPodcastTraining.com
• Libsyn - http://Libsyn.com - Coupon Code "Paul" For Your First Month Free
• Rob Walch's Podcast 411 - http://Podcast411.com
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Brian Kurtz is a direct marketing legend who is no fan of this "podcast your passions and the profits will follow" nonsense. He is, however, a HUGE FAN OF PODCASTING.

Episode 120 is a conversation about what podcasters can learn from direct marketing.

And, yes, Brian offers a 2.0 version of the "Podcast Your Passion And The Profits Will Follow" meme that has done so much damage in the past.

Links

• Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543
• Brian Kurtz - http://www.briankurtz.me/
• Brian Kurtz' The Advertising Solution (and bonuses) - http://theadvertisingsolution.com
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Does your podcast suffer from "free hugs" syndrome? Are you finding it hard to generate revenue from a medium that gets frustrated when you try to monetize?

Enjoy this conversation with Ed Dale as we examine why podcast listeners are so reluctant to buy something from your podcast - even though they're your biggest fans.

It's not automation or a hack - actually, it's a simple need to have something worth automating first.

Would you like a cookie?

Links

• Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543
• Ed Dale's Your First Dollar Podcast - http://yourfirstdollar.com/podcast/
• Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8