The Podcast Report

I just got back from attending Allison Maslan's Business Blast Off Event in Las Vegas. Allison Maslan is a client, a friend, and a female business juggernaut. I was able to speak at her event this weekend about podcasting. What's neat is that it wasn't a podcasting conference or an Internet marketing conference. This wasn't the traditional type of conference that I usually speak at.

This was an event where everybody that attends puts together their business blueprint for the year ahead. The idea of speaking about podcasting to an audience that is putting together their business blueprint was really exciting. I spoke for about 50 minutes. What you are about to hear is a segment that I recorded in the middle of the presentation. I talk about three massive benefits of business podcasting. Making podcasting a part of your bigger business strategy is how all of this works together.

Your podcast might not end as a podcast. It could become a CD or an audio book. It could become something that needs better fidelity than that final project you made when you made that podcast. Keep your project archives. Keep a copy of everything that has been done. Put it someplace intelligent. Catalog it and maybe even store it offsite. Don't just keep the final project. Do this, and you'll thank me someday.

• [05:31] 3 Massive benefits for podcasting in the business space.
• [06:12] Access to you without access to you. When the same question is asked over and over again. Put it online, and you only have to answer it once.
• [06:31] I have a podcast that can be found on Google, Amazon, or Apple. You are associated with some of the coolest technologies in the world to share your information.
• [06:54] Crazy fast product development. I am getting paid to speak, and I am recording a podcast on the side. Welcome to the wonderful world of podcast development.
• [07:09] This is a product. You might be reading this transcript in one of my books or this might be on a CD. I don't know how you are consuming this, but I am making a product.
• [07:20] 3 of my favorite things in the podcast space. Access to you without access to you. Leveraging the biggest names like Apple, Amazon, Google, and Medium. Podcasts are also crazy fast podcast development.
• [07:49] Podcasting is easy. I did it on stage with my iPhone and a microphone. Podcasting is easy. The focus is not the tech. The focus is the content.
• [08:19] Access to you is huge. This podcast has been downloaded tens of thousands if not hundreds of thousands of times more than I have been able to chat with people individually about podcasting.
• [08:32] People get the training and education and access to me in a way that is scalable and cool.
• [08:40] Podcasting is leveraging the biggest names. You could be listening on Alexa or any device out there. I leverage the biggest names to get my message out.
• [09:11] It is crazy fast product development. I actually created a podcast while speaking from stage at a paid speaking gig.
• [09:24] Podcasting is easy. It's what you do with it that is hard. This is what we chat about on this show.

• Podcast App Worksheet
• Allison's Website
• Allison on Twitter
• Allison on Facebook
• Allison on LinkedIn
• Allison's Amazon Page
• Allison Maslan Business Blast Off Event
• Text Allison at 503-966-8066 to subscribe and enter the giveaway

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

Erica Mandy is the host and content producer of theNewsWorthy a Monday through Friday podcast that shares fast, fair, and fun news you need in less than 10 minutes. She used her background in journalism combined with curiosity about what people wanted to create something new and different.

I'm excited about today's interview with Mandy, and there are two things that you want to track. Number one is that it is an interesting model. I've spent a decade plus in podcasting, and I've heard there is nothing new. Well Erica did something new. Number two is that it does have the potential to change things. With new announcements from Pandora, Spotify, and Apple the industry is changing, and this is a model that might change with it. We also talk about New & Noteworthy.

Instead of worrying about what microphone to use, you should be focussing on what your message is. What are you telling your audience? What makes you and your show unique? Once you figure that out, the microphone will come into play. Don't start with the tech. Start with the message, and you'll have a podcast that lasts.

• [02:13] Erica Mandy produces, compiles, and performs a daily news show. I thought it wasn't going to catch on or last, but it is lasting and everyone loves it.
• [02:41] Erica has been a broadcast journalist for the last ten years. She realized that people she knew weren't watching the news because if was too depressing or boring or they would get lost in biased clickbait.
• [03:06] She felt she was uniquely positioned to provide something different. She loves good news and likes to tell things in an upbeat way. She also has a background in journalism.
• [03:16] She quit her job and started theNewsWorthy. Erica has had success in the first few months and got her first sponsor Sol Organics who sell organic cotton sheets and bedding.
• [03:39] Her show is M-F and it comes out at 4:00 AM Eastern time. Her show production takes about 3-4 hours to write, about an hour and a half to record and edit, then she publishes, writes an email, and does the show notes.
• [03:58] It's a full day. The morning before that is when I do social media, networking, and marketing.
• [04:17] She is also testing a weekly interview.
• [04:30] When she launched she was picked up by iTunes. She was on New & Noteworthy for about two weeks. She said she got about 700-1000 new listeners that stuck with her.
• [05:58] A Siri based daily news show is announced by iTunes. Pandora is working on creating a podcast version of the music genome project. Spotify is embracing everybody with some new podcast formats, images, and news.
• [06:34] A lot of people seem to be picking up the idea that we might need daily newscast.
• [07:06] People still want to know what is going on while they are on the go. Then they can read more about the things that interest them the most.
• [07:10] Erica started theNewsWorthy because she knew that it was what she wanted and other people were telling her it was what they wanted too.
• [07:32] Because there is so much potential with podcasts the possibilities are endless. Traditional media is the last one to get on a trend. Erica wanted to be part of the news that was leading the way.
• [08:47] Online streaming now offers sports and people are cutting cable more than ever.
• [09:22] Erica thinks there is a whole path for current recent podcasts that inform you with current news.
• [10:01] Once we figure out to offer things people will jump on it.
• [10:09] Paul thinks smart speakers, voice activated content, the daily routine, and the Pandora podcast genome project brings all of this together.
• [10:21] Erica's listeners are sticking around for 95% to 104% of her show. She gives listeners a new story every minute or so and keeps it moving.
• [11:33] Because people are consuming the whole show the format is viable.
• [11:55] Erica also offers links to all of the stories that she references on her show notes.
• [12:56] The change in behavior and the consumption and how podcasts somehow become part of someones day. A daily show is as natural as a morning cup of coffee.
• [14:15] How having a broader niche requires a sponsor with a broader market.
• [15:56] Erica is open to partnerships. If the emerging markets open things up, she feels that is really exciting.
• [16:57] How we know a lot about the podcast consumers. Teaming up with podcast sponsor acquisition experts will be interesting.
• [17:57] In the future, Erica would love to partner with an organization that provides a platform for discovery along with multi platform options like video. She is open to partnerships and being in more than one place.
• [19:45] She is open to having writing and editing help. She would like to have more help, so she can focus on the marketing and business development side of things.
• [20:57] Changes in behavior and opportunities that Erica's show represents.
• [21:44] When Erica started, she looked for what wasn't happening. She focused on her news and journalism background and looked for something different that wasn't already being done.
• [23:04] There are still options out there, and we can still change behaviors.

• Podcast App Worksheet
• Erica Mandy
• The NewsWorthy
• [email protected]
• Erica Mandy on Facebook
• @theNWpodcast on Twitter
• Erica Mandy on Instagram
• Erica Mandy on LinkedIn
• Sol Organics
• Podcast Movement
• Siri can now read you the news on your iPhone
• Pandora wants to build the 'podcast genome project' and help shows monetize
• Spotify launches 'Spotlight,' a new podcast format with visual elements

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

In 2010, I attended a little conference called Vidcon. The purpose was to bring content producers and audiences together. I went and was blown away. One of my first thoughts was when is PodCon going to happen. PodCon happened last year in December of 2017.

I was a sponsor, and there was a great crowdfunding campaign. I wanted to be there, but something came up and I couldn't make it. Fortunately, Dave Jackson from The School of Podcasting was there, and he is here today to share his review of PodCon. His review is insightful and encouraging. It is about the business of podcasting as well as the growth of podcasting.

The world of connected speakers is exciting with so many big companies in the game or coming to the game. Podcasters want their shows available on these speakers, but do you have a title that is easy to say. Do you have a title for your podcast that doesn't sound like similar podcasts? The better the chance that the smart speaker can hear and understand what your podcast is, the better the chance that your customer will find you.

• [03:17] I have known and loved Dave Jackson forever. This month I was supposed to go to PodCon, but wasn't able to attend. Fortunately, Dave Jackson went and is here to give his review of the event.
• [05:27] Dave encountered his first cosplay. Floors upon floors of people in costumes from elves ears to knights in shining tin foil.
• [06:20] Fiction podcasts were a whole new world for Dave. This is a super tight knit community that Dave wasn't a part of. There were probably a thousand people (according to Dave's estimate) in the room.
• [07:53] How there were hundreds of people in costume. Cosplay is an eye opening world of podcasting that Dave wasn't familiar with.
• [09:13] The cosplay people were very creative there was an area where you could draw on a wall and another area where you could play a board game of some type. There also had to be a raffle for a meet and greet because it was so popular.
• [10:56] How the scope of podcasting is so much bigger than we thought it was.
• [12:25] There were a lot of young people who were really into these shows, and there were a lot of females in the group. Dave was impressed with open, tight-knit, and creative these people were.
• [14:14] Dave quit asking if they were podcasters and started asking if they were content creators.
• [15:03] The original podcasters wanted to sound like the radio. The new podcasters are about stories and taking it into another new area that we haven't thought about.
• [15:44] Dave is super excited, because if he found this one community there is probably another community he hasn't discovered.This creates more potential content creators and listeners, and we need more listeners to stay in scale with the amount of podcasts created.
• [17:29] People were excited about and talking about the McElroys and Welcome to Night Vale. These people were treated like rock stars when they were announced.
• [20:09] Is this an event that business podcasters would go to? There were a couple of business podcasts like a podcasting 101 course, but they recommended SoundCloud and a Blue Yeti Microphone. Their monetization mostly focused on Patreon. This group wasn't business people.
• [22:22] The event was probably like a Lollapalooza. Maybe there won't be giant conventions for everyone, instead their will be smaller niche events.
• [23:17] Tom Merritt's Patreon page. He does the Daily Tech News Show and generates $240,000 a year on Patreon.
• [24:30] Dave would recommend that LibSyn goes next year. There were maybe 400 people in the how to podcast class. There were enough curious people that it wold be worth going to.
• [25:22] This was a niche podcast event with hype, excitement, and power. Paul missed this because he went to a fundraiser for Alice Cooper and was in a room with a bunch of rock stars.
• [26:30] PodCon was really well run, and the growth will be interesting to see. It's up to them to keep it niche or make it more about podcasting.
• [28:09] How Paul has so much respect for the Green brothers. He is definitely going to try and attend next year.
• [29:28] The more people are talking about podcasts, the more the industry grows. We are all in the business of creating content to inspire our audience.

• Podcast App Worksheet
• The School of Podcasting
• VidCon
• PodCon
• LibSyn
• New Media Expo
• Podfest
• Dragoncon
• Comic Con
• Cosplay
• McElroy Shows
• Welcome to Night Vale
• Hank Green
• SoundCloud
• Patreon
• Tom Merritt Patreon Page
• Social Media Marketing World
• Podcast Movement

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

There is a lot to say about the VidSummit event. I can't say it all here. When I went in 2016, I didn't expect it to be as great as it was. 2016 was amazing. Then I was asked to come back and present in 2017, and that presentation is today's episode.

The audio isn't as good as it should of be, but the show was first class. I brought a client of mine with me and at the end of the event, she made a suggestion that I actually have people watch this presentation before sending them as clients up the charts.

Tip of the Week:

How do I get people to subscribe to my podcast? How do I get people to visit my website? How do I get people to sign up for my email newsletter? The trick to all of these and more is simply to give them a reason to. They are happy just listening to your show, but the second you tell them what is in it for them then they will take further action. Keep in mind WIIFM or what's in it for me?

Driving Your Podcast to the Top of the iTunes Charts (VidSummit 2017 Presentation):

• [05:02] Paul is introduced. He helps others expand their reach and revenue with no stress and drama. He tackles the changes in today's information economy. He is an 11 time #1 Amazon bestselling author. He is the secret weapon behind several number one podcasts and YouTube channels. He has worked with large companies like the US State Department, Microsoft, Pearson Education, and more.
• [05:36] Paul Colligan is here today to present how to Drive Your Podcast to the Top of the iTunes Charts.
• [06:13] Paul begins speaking and has an entire presentation for getting your podcast on Alexa and Google.
• [07:12] Getting to number one on iTunes is an interesting place to be. My client Brendan was also number one in other countries.
• [08:26] J.J. Virgin became number one in the health category.
• [09:12] How iTunes makes recommendations and this should be a life goal for all of you.
• [09:56] 47 million Americans are in their car with a 30 minute commute to work. All you have to do is be better than drive time radio.
• [10:40] When someone takes you with them to work or on the beach or to the gym this is intimacy.
• [11:14] Three options for climbing the charts. The real climb with the real audience. The real climb with the fake audience. Number three is Photoshop. I am hear for the real climb with the real audience.
• [12:26] The Infinite Dial study by Edison. The smart speaker report with Alexa, etc. Do what is good for the service and the service will do what's good for you.
• [13:42] Time at YouTube makes YouTube money. Apple wants consumers of Apple products. If you give Apple a reason to promote what you are doing, they will promote you. Apple wants subscribers. Apple promotes subscribers. They come back with repetition. The best consumers are subscribers.
• [16:51] iTunes algorithm hasn't changed in over a decade. Get as many subscribers as needed in a 24 hour period to get as far as you want.
• [17:40] If you do a concentrated attack you can beat the big guys. Pick a single day. Promote subscribes. Take screenshots, enjoy the rankings, and have a fantastic episode two. Give your base what they want, and they will continue to listen.
• [19:41] Subscribers come on a regular basis. Can an email actually become a nuisance.
• [21:11] New and Notable is broken. They haven't changed in 14 months. It doesn't matter, it's broken.
• [22:12] You have to launch with a lot of episodes. This is guru talk, actually the less episodes on the page, the more reason to subscribe.
• [23:43] How zero reviews mean nothing.
• [25:26] Focusing your audience on a one 24 hour period. Open up the email gates, get to number 1 then stop, and open the gates the next day.
• [27:14] Look in iTunes and you will know if you are number one. The smart marketing could be strategic about this.
• [27:52] This won't work if you don't have enough email addresses.
• [29:46] Apple has made a lot of decisions based on new consumers, but I believe they will stay with subscribers for a long time.
• [31:41] Determining the value of a listener and doing Facebook ads to stay at the top of the charts. Emails and subscribes to win. Have an email series that says that you have launched your show. Launch season two.
• [32:48] Brendan did this. He asked subscribers to go to iTunes and subscribe. Live to subscribe. Take you audience to action on launch day. Please help me climb up the charts.
• [34:55] Make it as easy as possible for subscribers to subscribe. WIIFM give them a reason to subscribe. Go with a live push and tell them why to subscribe.
• [36:02] Putting a $299 course on iTunes for a few hours and hitting number one.
• [36:42] Using TubeBuddy, you just have to be faster than you competition. The competition is low for video podcasts right now. All you have to do is get more subscribers with your email push.
• [38:27] Do what is best for Apple and make great content.
• [39:46] Apple has announced they will have stats for everyone this year. We will get page views, downloads, streams, and how far people have listened.
• [40:40] To be number one you need about 15000 to 20000 subscribes to get to number one.
• [41:26] Publish one episode and listening to your audience is a good idea to do this early in the game. Audiences are awesome. Once you release an episode and it starts getting downloads it starts to kick in.
• [42:53] Downloads are the main metric for sponsors, but be careful.
• [43:49] Libsyn has been around for 10 years, hardly any downtime, and they power a good chunk of podcasts.
• [44:43] User generated TV is going to become huge. Make it available for your audience to find these.
• [45:49] How many episodes per month. Be predictable. Going on errands to listen to your favorite show. Survey your audience and ask them what they want.
• [47:27] iOS 11 new podcast app with a tag for seasons. You can also tag sequential orders. Entire seasons can also be downloaded in a thematic way. Sale a season to a sponsor. The would be a cool metric.
• [49:00] If you don't have an audience, find someone elses audience. If you have something to give, then give it out.

Links and Resources:

• Podcast App Worksheet
• VidSummit 2017
• Get Paul's 2017 VidSummit Slides
• Tube Buddy Now Advanced Trial
• Leo LaPorte
• Gary Vaynerchuk
• Derral Eves
• Russell Brunson
• Libsyn Coupon Code: Paul
• Netflix
• Dan Carlin's Hardcore History

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

It's always fun to close up the end of the year with a podcast prediction show. We will look at last year's predictions and what actually happened. We will also take a look ahead and predict what is coming up in the world of podcasting.

Create a podcast monetization plan before you launch your show or before you start your new season. It is always easier to test and modify a plan than to try and make something fit into a certain box. Figure out a plan, implement that plan, and test to see if it is working. Be smart and do it right with a monetization plan that works for you.

• [01:28] It is time for podcast predictions for 2018. I did pretty well with last years predictions, and I think I will do even better with next years predictions.
• [01:38] No new podcast consumption models in 2017. Anchor gave it a shot, but most people went back to regular consumption methods. No new consumption paradigms for 2018 either. Podcast isn't broken.
• [02:26] At least one number one show would have no ad insertions. People doing podcasts about their products makes sense. The most powerful and profitable podcasts do this.
• [03:08] My last prediction for 2017 would be that there would be a new tool set from Apple, but not from Google.
• [03:56] A guy at Podcast Movement grilled me on my take on Google and podcasts. This guy was from Google. They have video and their smart speaker is better than Alexa, but so far crickets on podcasts from Google. I got my predictions right.
• [05:00] I have three predictions for new year, and there is a good chance these will come true for 2018.
• [05:15] Number 1: Minimal if any embracing of the new iTunes tags from the other players like Google, Stitcher, etc. I don't see them embracing the tags, but I think embracing the tags would be a good idea.
• [05:30] The tags make podcasting more powerful. This will delay growth a little bit, but eventually these players will have to deal Apple.
• [05:55] Number 2: Something else unexpected from Apple. They seem to have a new focus on iTunes, and they are probably dreaming up something unexpected. The stats are pretty fantastic, and we will focus on them in another episode. Apple and iTunes will introduce something else and the other platforms will have to decide if they want to play in that world.
• [06:59] Number 3: First video podcast hit in 2018. There hasn't been a real certified hit. This is the year of a video podcast hit.
• [07:53] At Vid Summit the presentation was on moving your YouTube show to a video podcast. A lot of interest might come from YouTube or media space.
• [08:14] There will be more video integration in players such as the Echo Show.
• [08:31] The three predictions are minimal if any embracing of the new iTunes tags, something else unexpected from Apple, and the first video podcast hit. 2018 is going to be huge.

• Podcast App Worksheet
• Anchor
• Duolingo Podcast
• Podcast Movement
• Tiki Bar TV
• Rocketboom
• Vid Summit
• Alexa Show

We love social interaction at the podcast report. You can find us on Facebook or Twitter. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

Renee Wang the founder and CEO of CastBox is here to talk about how CastBox connects users with podcasts, radio, audio books, talk shows and more in one app. This episode will be an interesting look into some of the opportunities in the podcast space.

I have not been a big fan of more podcast directories or apps, yet Renee is willing to come on the show and answer the question of does the world need another podcast directory or app. Renee is based in San Francisco.

It's always easier to set the audio up correctly from the beginning than to try and fix it later. It's always smarter to set everything up the best possible way to begin with to get the best possible results. You can always edit and change things from there.

• [04:23] Renee majored in psychology, but she taught herself how to code and then ended up working at Google for four years. She has experience with apps on a global scale.
• [05:13] Renee quit Google to go back to China and code the first version of CastBox.
• [05:44] Renee was an OPG Account Manager at Google. It was her job to help developers to promote and monetize their apps.
• [06:46] Renee sold her house for seed money for the project. She has now closed a B round.
• [07:40] How at the end of 2016 a lot of investors are now interested in audio again. Because of the audio connectivity between Alexa, Google Home, and car connectivity. It is believed that by the end of 2020 all cars will have Internet connections.
• [08:47] Now investors are proactively looking for her business. She has now closed four investment rounds in a year.
• [09:53] The app will help content providers augment information. Other investors are looking for a technology play. Both sides are important from the aggregation and the technology.
• [11:56] How there is still an opportunity for audio aggregators the same way that when Yahoo existed there was still a door for Google to break in to.
• [12:31] How CastBox is organizing audio, understanding text, tags, and time stamps. It can search to the specified minute and second of the content that the person wants. Renee still feels that there is room for improved technology to create a better audio experience. Including the ability to search inside of audio.
• [14:07] The CastBox search feature will give timestamped results from a search.
• [15:12] Audio is like a Pandora's box. You never know what is inside. We are trying to open the Pandora's box of audio and make content easier to find.
• [15:56] The challenges of putting content into your smart device. CastBox is leveraging technology to reorganize content and give users the ability to access it.
• [16:56] CastBox is trying to index all available open source content.
• [18:03] Amazon's S3 transcription service.
• [18:46] The last round raised $16 million total. There are several ways to monetize. They are co producing original content and providing distribution.
• [19:56] They are also looking at a premium revenue share model. They are number 1 in Korea.
• [20:54] How they are trying to conquer the audio portion of AI as well as indexing and providing better services to content providers and listeners.
• [22:14] There are still more opportunities for startups to grow.
• [23:25] How it is important for content providers to grow their audience by having their work more easily available, and it is easier to monetize globally and worldwide including specific niche content.
• [27:37] How Renee is on email every day to see the user experience and make CastBox better, and CastBox is constantly being updated to upgrade the user experience including to help visually impaired people.
• [29:28] They are really flexible and moving fast to understand needs and create a better user experience.
• [31:01] How Paul is well-known in the industry, and Renee was interested in Paul's input.

• Podcast App Worksheet
• CastBox
• CastBox Contact Us
• Renee Wang on LinkedIn

We love social interaction at the podcast report. You can find us on Facebook or Twitter. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

Jennifer Briney is profiting from bitcoin and more, and she is making the same amount of money regardless of what her stats say.

I was introduced to Jennifer Briney by Adam Curry at a previous Podcast Movement. I liked her and what she was doing. I knew that I wanted to continue the conversation. Today, I am talking with Jennifer in my first interview of the season.

This interview was recorded a few weeks back, so I hint at some things that are coming up, and you should be able to put it all together. Jennifer is the host of Congressional Dish a podcast that helps raise awareness about what Congress is actually doing.

Take the time to ask if it makes sense, when some podcast expert, guru, or teacher tells you to do something specific on your podcast. Why are they doing this? There are a lot of bad ideas, teachings, and concepts in podcasting. If you take a few minutes to think through the idea and ask if it really makes sense, you might be producing a better podcast.

• [00:03:07] How Paul was a political science major in college.
• [00:03:28] Jennifer invented the Congressional Dish about five years ago. She wanted to share what she was finding. For two and a half years she read every bill passed in Congress, until she realized that it was impossible.
• [00:04:17] She educated herself and did it on the air. Now that she knows how it works, she picks topics that are interesting to her. She also sticks to her goal of getting people to pay attention to what Congress is actually doing.
• [00:05:06] When traveling abroad Jennifer realized she didn't know much about American politics.
• [00:06:28] In her senior year of college she really started asking questions.
• [00:06:46] She immersed herself in understanding how the media functioned. She started asking questions of what is our place in the world and why are we doing these things.
• [00:07:43] In 2007, she discovered Air America and other on demand media outlets talking about politics. This is when she started paying attention to Congress and watching C-SPAN.
• [00:09:31] Jennifer wanted to find stories that aren't talked about and share her research with the rest of us.
• [00:11:04] Jennifer is monetizing a niche that no one else is. She spent a year not trying to make money, which established the show.
• [00:12:13] After a year, she tried to make the podcast listener supported.
• [00:13:52] People send in what they think the show is worth.
• [00:14:17] Putting a lot of work into your shows before pushing record to be listener supported.
• [00:15:35] Doing work that other people don't want to do is the key.
• [00:16:51] Jennifer has a global audience and her topics affect people all over the world.
• [00:17:46] Libsyn recently upgraded their stats. Some shows are affected and some aren't. Jennifer's stats dropped when the changes happen.
• [00:18:46] The stats changed and now her numbers are cut in half. Jennifer was invincible to the stat change monetarily because of her user supported mode.
• [00:20:05] Jennifer also takes bitcoin because people wanted to help her anonymously. She now has tens of thousands of dollars in bitcoin.
• [00:21:28] There is no reason not to have a bitcoin link. It's gambling because who knows if the value will continue to rise or drop.
• [00:22:27] How long should a podcast be?
• [00:24:18] The setup for listener generated revenue is easy, although asking for the money can be uncomfortable. Ads also make shows a little bit worse. It doesn't hurt to try especially at first.
• [00:25:56] The freedom of being listener supported instead of answering to advertisers is amazing. Jennifer can say whatever she wants.
• [00:29:16] Jennifer has a VA and some part time people and contractors.

• Podcast App Worksheet
• Congressional Dish
• @JenBriney on Twitter
• Jen Briney on LinkedIn
• Jen Briney on Instagram
• Podcast Movement
• Adam Curry
• Interview Connections
• Young Turks
• John C. Dvorak
• L.A. Podfest

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

Everyone is talking about building email lists and setting up funnels. Today, we talk about how to build an email list through your podcast and how to set up a simple funnel.

We are also launching the Podcast Episode Funnel Tool. You may have seen this last week when I gave you the Podcast App Worksheet.

Never name your podcast something that is hard to spell. Not just hard for you to spell, but hard for your listeners to spell. They hear about your great podcast and they search for it, but if they can't spell it, they can't find you. Always have a podcast name that is easy to spell.

• [02:15] How building a list with your podcast is the most profitable podcast monetization strategy out there.
• [02:56] A story where 85% of people who bought through a program have downloaded something as a result of the podcast.
• [04:04] It's hard to market and sell on a podcast, but easy with an email list. Use the podcast to build the email list.
• [04:21] Season 5 private Facebook community.
• [04:49] Lists aren't important for just marketing. They are also important for the interest identification that comes from it.
• [05:01] How you can use your newsletter segment signups to find out what people are interested in. This is powerful market research. Build an inventory of names that expands the value of what you are doing.
• [06:01] To get the email address, you have to give your listeners something of value. In today's show you are getting a funnel worksheet.
• [06:31] Last week I gave away a podcast app cheat sheet. That is a very specific segment. The funnel worksheet from this week is also a specific segment. You want to do the same thing.
• [06:57] Today, I would put everybody on ClickFunnels. We had Russell Brunson of ClickFunnels on in Episode 115.
• [07:32] We have teamed with ClickFunnels to create a funnel process for podcasts. You can see the funnels that we use.
• [08:08] You want to make a template for the process, so you can change a few things and use it over and over again.
• [08:31] To get an email address your listener goes to a web page gives you the email and then downloads the giveaway item. My FAVORITE method!
• [08:53] You can also send a blank email. Doable but outdated.
• [09:10] Texting in is also popular. Emails don't bother people, texts can bother people. Texting is not my favorite.
• [10:16] If you get the funnel tool, you can see this whole process.
• [10:26] Come up with a plan and a giveaway before your show, then talk about it on the show, then give people the stuff.
• [11:15] ClickFunnels attaches to your email sending service.
• [11:26] Selling on your podcast will always be hard. Sending someone to sign up for an email is easier. This process can be used to do things later, and it is what I recommend.
• [12:03] Make it simple and easy, and use your podcast to continue to build rapport.
• [12:38] Own the list and go with a system you will be with for awhile. I recommend ClickFunnels.
• [13:05] Mail to your list on a regular basis.
• [13:58] Realize the nature of emails. Make your emails short brief and to the point.
• [14:50] There are people who want to hear from you by email and people who don't want to hear from you by email.
• [16:41] Give great content on the podcast. Offer an opt in whenever you can. Use those email addresses to do further marketing.

• Podcast App Worksheet
• Podcast Episode Funnel Tool
• What Do The Changes To The iOS 11 Podcasts App Mean To Podcasters?
• Podcast Report Season 5 Private Facebook Community
• Russell Brunson is GIVING AWAY MP3 Players With His Podcast On It, Is Making A Profit, And Is At The Top Of The iTunes Charts
• Does Your Podcast Suffer From Free Hugs Syndrome – A Conversation With Ed Dale

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

Here's a quick catch up. Podcast Movement 2017 was fantastic, and I'm looking forward to Podcast Movement 2018. The new Apple podcast app is out along with iOS11, the new iPhone X, and the Apple Watch 3 that I can make calls on.

In this episode, I'll be chatting about the new app and in future podcasts I'll discuss other things from Apple. There is also some great stuff out by other companies this year. The new website is launched. We also have a giveaway for today's episode.

Tell your audience to subscribe. Smart podcasters know that podcasting is about subscriptions, and the best audience comes from subscribers, but your audience might not realize that they can subscribe and have your show sent to them automatically.

• [03:04] Apple has made some huge changes to the podcast app, and I'm going to talk about them in this episode. You can also grab the PDF I made that includes all of the changes.
• [03:58] There are podcast seasons, stats from Apple, show types, episode types, and a best of the podcast option. All of these together become really important.
• [04:26] Podcast seasons. Seasons have been around for a long time. Seasons are powerful because you can get thematic about your show.
• [05:23] Building your podcast as a season changes the game. Seasons are a fantastic way to chunk together podcast episodes.
• [06:59] There are rumors that there may be options to click and download entire seasons. Seasons have been around for awhile, but they are now supported and something that you should take advantage of.
• [07:15] Apple stats. In the past, we had to use what we could from our download stats.
• [08:26] These will only be Apple stats. This won't be your entire audience, but you will see trends like how long your audience listens. These are huge, so start thinking about it and be willing to make a change.
• [09:32] Show types. The App plays the most recent episode when you subscribe. The average audience member listens to whatever podcast is given to them.
• [10:15] There are serial types of shows that you may want your audience to listen to in a specific order. You can now set that inside of iTunes. You can start with the episode of your choosing or the most recent episode.
• [11:25] Episode types. Now we have three types of episodes: full episodes, trailer episodes, and bonus episode. Being able to tightly define your podcast experience is exciting.
• [12:58] Most of the podcasting platforms have these options in play. If your host doesn't, it may be time to look for other options. Seasons, stats, show types, and episode types are four very big new Apple podcast app features.
• [13:24] Best of the podcast. If you search shows now on the app, there is an idea of the best of the podcasts. They pick an episode and decide that it is the best of the podcasts.
• [14:11] For some reason my March 15th episode was chosen as the best of my podcasts on season 4. We don't know why Apple decides on certain episodes, but it must be based on downloads or how long they were listened to or some other metric.
• [15:30] Podcast seasons are now part of the system. Stats and tracking will help with future decisions. Show types will let your audience download the podcast in the order you like. You can play with bonuses and trailers when in between episodes, and best of the podcast will allow you to treat your podcast like the media entity that it is.
• [16:56] You're not your client. You may not be interested in tags. Take the time to do the tags and set things up to provide a better experience for your audience. This will become the new standard and set things up for future listeners.

• Podcast Movement
• Michael Hyatt
• Serial Podcast

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at ThePodcastReport/SocialPlatform. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

We're closing up shop here at The Podcast Partnership on Season 4 of The Podcast Report. Season 5 will be back soon with a new format, new style, new website - and, of course, an explanation of why we've done it all. Covered in this episode: Goodbye sponsors and Patreon, a massive client launch, Podcast Movement, PodCon, the next version of the book, Adam Curry's Podcaster Pro, the course, Podcast Pickle 2.0 and more!

Links:

• Podcast Subscription Code Found In Google App - http://podcasternews.com/2017/05/27/podcast-subscription-code-discovered-in-google-beta-app/
• Podcast Movement (Coupon code "PAUL" for 10% off) - http://PodcastMovement.com
• PodCon - https://igg.me/at/podcon/x
• The New How To Podcast Book Currently On Pre-order Only - http://GrabTheBook.com
• Adam Curry's Podcaster Pro - https://igg.me/at/podcaster/x
• How To Podcast Book - http://amzn.to/2jVNsIE
• How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8
• The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8