The Podcast Report

Google (finally) released their Podcast App. While, initially, it doesn't feel like much, us Podcasters are (always) in need of some perspective. Links:

• Google's New Podcast App - https://play.google.com/store/apps/details?id=com.google.android.apps.podcasts
• My 10 Year Old Google Tech Talk - https://youtu.be/ZvcltGo0kJY
• The Pacific Content Series On Google's Podcasting Plans - https://blog.pacific-content.com/exclusive-inside-the-new-google-podcasts-strategy-that-could-double-audiences-worldwide-b556cdc26e43
• Google Listen (Their First Podcast App) - https://www.androidcentral.com/google-listen-officially-dead

Want to be a better podcast interviewer? Here are a few (freeing) thoughts on the process - and a free worksheet normally reserved for my clients.

Grab The Worksheet:

• Text - "interviewhacks" to (503) 966-8066

Links Mentioned:

• Roderick On The Line - https://itunes.apple.com/us/podcast/roderick-on-the-line/id471418144?mt=2
• The Podcasters Roundtable - https://youtu.be/ALu0MSzR1-Y
• Podcast Report 143 (About Attending Events) - http://ThePodcastReport.com./143

See you next Season ...

Is my audience on YouTube? Are podcast listeners listening to content on YouTube? A lot of people ask if you should put your podcast on YouTube.

There are many people who will do a deep dive telling you reasons why you shouldn't put your podcast on YouTube. The fact of the matter is you should put your podcast anywhere your audience might be.

Tip of the Week:

Does your podcast have a because you will? A because you will is the reason your avatar listens to your podcast. If you don't have a because you will, you need one.

Every single episode should have one. Write it down or make a spreadsheet and keep track. If you understand the because you will of your episode, the podcast will be a lot better.

Should You Put Your Podcast on YouTube?

• [02:04] Should you put your podcast on YouTube?
• [02:29] It's easy to put your podcast on YouTube. You can also do a video podcast.
• [02:45] The debate is in the world of the audio podcast. How could you put an audio podcast on YouTube?
• [02:55] You could upload a file with a static graphic. Libsyn makes it possible to publish on YouTube with your default image. There are also tools and services that make it possible for you to do this.
• [03:10] The issue is should you? Or why shouldn't you? Some people debate that if it's just a picture people won't stay as long.
• [03:32] Think through it intelligently and logically.
• [04:03] I had a friend who had over a thousand views of his podcast on YouTube. He was doing better than other videos in his niche.
• [04:41] I have published past episodes of The Podcast Report on YouTube.
• [05:04] People argue that it's the wrong platform. I actually think it's the nerds and the listeners to decide which platform is the right platform.
• [05:17] If you look at the stats, more people are listening to music on YouTube than anywhere else.
• [05:32] 46% of the country or 129 million people went to YouTube for music in the previous week according to the 2018 Infinite Dial Study.
• [06:00] If we have more people going to YouTube for audio, let's make sure our stuff is on YouTube.
• [06:04] It's not only YouTube, it's smart speakers like Google Home.
• [06:25] If you have a YouTube Red account, you can play audio from YouTube to your smart speaker.
• [06:57] YouTube Red has premium ad free content that you pay for.
• [07:23] Live from Daryl's House with Daryl Hall. The Smokey Robinson episode is incredible. I would buy the tracks from this show. Many people have made playlists on YouTube of this show. I can play them from my Google Home through YouTube Red.
• [09:01] I'm going to start putting all of my stuff up on YouTube. I'm working on a template. We're going to have some fun with this.
• [09:28] I'm also going to put my clients up. I wouldn't recommend a static image. You can have some fun with animations.
• [09:38] I think I will explore this topic in future podcast episodes. I would also love your thoughts and comments on this.
• [09:58] If you're doing your show on YouTube, leave a comment and let me and my other listeners know.

Links and Resources:

• Podcast App Worksheet
• Libsyn
• Thoughts On The Infinite Dial 2018 Report #144
• The Infinite Dial 2018
• Google Home
• YouTube Red
• Daryl Hall Live from Daryl's House

Joel Comm is here today to chat with me about if there is room for another podcast. He has a new podcast that is less than nine months old, yet he is having amazing success. This is because Joel is delivering content that his audience is hungry for.

We also take a look at the specifics of Joel's podcast. We look at how he is getting revenue and where it is coming from. This podcast is about crypto, and he is connecting a very specific audience to a very specific offer. The power of this industry is making solid connections the way that Joel is doing.

Tip of the Week:

Are you considering sponsorships for your podcast? If so, think about a sponsor that will still sound good in one year, two years, or later down the line. You want your sponsorship to sound like a strategic implementation of what you are trying to do. Add sponsors that tell a more complete story of where your podcast is going.

Is There Room for Another Podcast?

• [02:55] Joel and I have known each other for about a decade. He has rebooted and gone through different products over that time, but he has always remained successful.
• [03:05] The podcast we talk about today is not his first podcast, but it is an extremely successful podcast.
• [03:25] Joel wrote one of the first twitter books called Twitter Power.
• [03:59] The Bad Crypto Podcast started in July 2017. It was started on a whim as a case of opportunity meets action.
• [04:48] Bad Crypto's average Spotify downloads are over 1000 a day. They have had half a million downloads in February. Since July, 3 million across the board.
• [06:23] Before Joel and his co-host Travis Wright started the Bad Crypto Podcast a lot of the other crypto podcasts out there were kind of dry and over people's heads. They decided to take an approach that was more fun and focused on learning together.
• [08:05] Joel tries not to listen to other crypto podcasts, because he wants to make sure that they keep doing something different and unique without having outside influences.
• [09:30] The success of Joel's podcast is a combination of many things from timing to their unique content. Joel was slow to start working with crypto.
• [10:30] Travis and Joel were talking about having a crypto podcast, and then they decided to make it a reality.
• [11:07] They started their podcast with no idea that the big crypto boom was coming.
• [12:25] They started using Spotify in September and their numbers just kind of tracked along with the numbers on Libsyn. They are in 190 countries worldwide.
• [14:02] Joel shares his podcast monetization strategy. They are super transparent. One show is an ICO spotlight. ICO stands for initial coin offering. Companies get to come on the show and tell listeners about their ICO.
• [15:27] They will offer companies sponsored slots on an ICO show. They charge the company for that slot which is usually a 15 to 18 minute interview.
• [15:48] They usually do three of those in an episode. Their numbers are on the high side, and they're not going to take sponsors that don't fit.
• [17:07] They also have some crypto related sponsors.
• [17:53] They have also taken the Bad Crypto Show on the road and actually created a live experience. They have a funny, engaging, and interactive experience that adds a whole new dimension to these crypto conferences.
• [19:05] The Bad Crypto Live Shows were an unintended consequence. People could try to copy them, but it would be obvious.
• [19:10] They have a really unique niche within this vertical.
• [19:55] How podcasters are now becoming fascinating entities.
• [21:24] How doing Bad Crypto Live is so much more fun than doing a professional keynote speech. It's like doing improv.
• [22:28] They now have a team to help manage the show. All of the aspects of podcasting can be really draining. They like to focus on what they do best which is creating content and speaking.
• [23:09] Is there room for new podcasts? Of course.Tell a story that is unique and be true to yourself.
• [23:28] Why would you want to copy what somebody else is doing. Do something unique.

Links and Resources:

• Podcast App Worksheet
• Twitter Power
• @badcrypto on Twitter
• The Bad Crypto Podcast
• Gary Leland
• Crypto Cousins
• Unchained Laura Shin

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

Every year, Edison does their infinite dial study. This is a study that focuses on the entire theme of audio. This is not only a study of podcasting, it's a study of all Internet audio and how it all fits together. Every year, when you look at the study you get to see the comparison between podcasts and internet radio or podcasts and Pandora or other audio mediums.

There are a couple things that I appreciate about the infinite dial which just cannot be stressed enough. First off, it's a real sample of real people. They give you the details of their sample before they present the data of each study. I love the infinite dial because it puts all of the audio studies together. This year is also the 20th anniversary. Today, I go through the slides and share my thoughts with you.

Tip of the Week:

One of the number one questions that comes up in podcast consulting is what is the type of schedule I should follow for my podcast. You don't have the constraints of a regular show. No matter what you do, take your audience with you. This is also the answer to your question. Ask your audience what they want and need. Keep in mind people like predictability, but they also like when you serve them.

Thoughts On The Infinite Dial 2018 Report:

• [06:09] I love the methodology and how they take science seriously.
• [06:23] 83% of America owns a smartphone. It's no longer a question of will people consume information on their smartphones, it's a question of how will they do it and what will they consume.
• [06:52] Tablet seems to be going down. I don't think tablets are gone, but smart speakers are also in the mix.
• [07:23] Smart speaker use is only going up and is only going to get bigger and bigger.
• [07:38] Amazon is still doing better, but they won't always win everything. Create a smart speaker strategy.
• [08:05] People aren't depending on radio anymore, they are using internet connected devices. Put your content on the Internet.
• [08:31] On slide 15, they talk about Facebook being down a little bit. I wouldn't decry the loss of Facebook yet.
• [09:02] Realize it's not having a specific strategy for this speaker or that social media platform. It's really about making sure your content is everywhere.
• [09:53] On slide 29, Pandora has massive audio brand awareness. Pandora announced recently that they are coming up with a podcast strategy. If the number one audio brand in the country is coming up with a podcast strategy, you want to be part of it.
• [11:16] Weekly YouTube usage is at 46%. YouTube usage continues to grow because it's safe, easy, and a product we know what to do with.
• [11:52] I'm seeing podcast consumption on YouTube even without video. It is great distribution.
• [11:57] AM FM radio is still big in in-car media. Podcasting is bigger than satellite radio.
• [12:23] 15% of America looks at in-dash entertainment systems.
• [12:34] Audio books is also a model of consumption that you may want to think about. Don't put yourself in a situation of podcast versus audiobooks. Instead, make it Podcast and audio books.
• [13:11] On the podcasting slides, the numbers continue to go up. 1 in 4 people listen to podcasts monthly. 1 out of 5 or 6 Americans listen to podcasts every week. That is tremendous. Number of podcasts listened to In the last week has gone up.
• [14:03] The most used devices are portable devices and tablets, and the least used device or the numbers that are going down are on computers.
• [14:11] Podcasts are being consumed at different places.
• [14:18] Less than 25% listen in their car. At home podcast listening is still the largest number. Half of podcast listeners listen at home, and they have smartphones and smart speakers.
• [14:53] Slide 59. Only a small percentage of podcasters speed up their audio. Smart speakers are growing faster than smartphones. Have a plan and a strategy for smart speakers.
• [16:01] Percentage of Americans who use social media has tapered off. It's still a predominant and important player.
• [16:22] Streaming audio and Pandora is huge. Apple music isn't doing that well. Amazon music is interesting with their Echo. Pandora is going to be the next interesting spot. It is the next play.
• [16:32] Podcasting is continuing its steady growth. At some point, it will taper.
• [17:01] I want you to watch the video and look at the slides and consume these for yourself.
• [17:57] It's important to know that this industry is doing better and has some fantastic chances.

Links and Resources:

• Podcast App Worksheet
• The Infinite Dial 2018
• The Infinite Dial 2018: Podcast Listening
• The Infinite Dial 2018 Live Facebook Recording
• Pandora CEO Roger Lynch Wants to Create the Podcast Genome Project
• Pandora Creates New Podcast Fans With This American Life Launch

I just got back from Social Media Marketing 2018. After looking at my very full calendar, I have to ask myself the question of are attending these events right for me. I have some ideas and takeaways about whether to attend a podcasting event or not.

A lot of people go to events for the wrong reasons. A lot of people go to events for the right reasons but get distracted along the way. I have some strategies and tactics I'm going to share with you today.

Tip of the Week:

You don't have to and you might not always want to have the word podcast in your name. There are really only two types of people in this world those who know what a podcast is and those who don't. If your podcast gets picked up by online radio or apps, you don't want to discourage listeners who don't know what a podcast actually is.

Should I Go To This Podcasting Event:

• [03:27] I've just returned from Social Media Marketing World 2018 in San Diego.It was beautiful and inspiring. I had a tremendous time in San Diego.
• [03:50] How many more events should I be attending? Are events the best strategy for everyone?
• [04:13] Today I'm going to share general thoughts on attending podcast events.
• [04:20] I met the guys from each camp networks. It was fantastic to meet three guys who have made such an impact.
• [04:43] Is a podcasting event the best way to spend your money?
• [05:03] In some cases the answer is yes. Podcasting events can be a great way to meet people and make connections.
• [05:15] Other times I've gotten distracted and wasn't able to get the work done.
• [05:38] Reasons that you shouldn't attend a podcast event include coming for the free stuff or the show specials. If the only reason you're going to the event is for the training, grab the virtual ticket instead.
• [06:54] Don't expect to learn something in the session that will change your life.
• [07:54] Don't come for booth sales that don't work.
• [08:34] The last reason not to come is that if you are working on something that's actually more important than the event, spend your time working on the thing that is more important. In other words opportunity costs.
• [09:29] The number one reason to go to one of these events is making the virtual physical.If you want to do business, but you need to meet people this is a great place to make those introductions.
• [10:15] A great reason to attend a podcast event are strategic connections. Sometimes just showing up has tremendous value.
• [10:58] Being with peers and getting encouragement is another great reason to attend.
• [11:34] Ethical lead generation. Sometimes speaking gets you a lead.
• [12:08] Don't forget about follow-up opportunities with the replay.
• [12:43] Going to an event gives you time to focus on only the topic of the event such as podcasting.
• [13:51] Come to the event to make the virtual physical. Come to the event to make strategic connections. Come to the event to get the encouragement you're not getting at home. Come to the event for ethical lead generation. Come to the event for time to focus on the topic.
• [13:59] Don't come for free stuff or just the training. Don't come for the alcohol. Don't come for the hack. Don't come for the break. Don't come for sleazy booth sales. Don't come for the excuse not to get the job done.
• [15:14] The impact filter tool for intelligently considering the pros and cons of an event.
• [15:42] Social media marketing world was worth it for me.But I have to sit down and figure out where certain events fit in my grand scheme of things.
• [16:22] I've attended events and parties for distraction. Distraction is part of the entrepreneurial world.
• [16:34] A lot of podcasters are obsessed with reviews and microphones.
• [17:14] I joined strategic coach this year, and I am getting very clear on doing what I'm supposed to be doing.
• [17:34] I need to go to events that I can bring clients to.
• [18:23] I'm going to an event, so I can accomplish something in particular. My podcast is more important than any podcast event.
• [18:38] Your message is more important than any plane you get on. Your audience deserves your best attention.

Links and Resources:

• Podcast App Worksheet
• Social Media Marketing World 2018
• Michael Stelzner
• Ecamm Networks
• 10xTALK Podcast
• Episode 86 entrepreneurial Freedom, 10x Value, and the Importance of Investing in Yourself | Dean Graziosi, David Berg, Dan Sullivan and Joe Polish
• Impact Filter
• Strategic Coach

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

What kind of relationship do you want with your audience? This is going to be a shorter episode, but it is a really important one. If we can make podcasting an intimacy game, the game will change forever. The profit will go up, and the impact we're looking for will continue to rise.

I know that we are not just about the downloads and ads that we can throw at those downloads. Podcasting is bigger and better than that. This is what we are going to explore on today's show.

Tip of the Week:

If you want your audience to do something, it might not always be obvious to them. It may be the clearest thing to you. You might know exactly what you want your listeners to do. Your audience doesn't necessarily know. When you are taking your audience on a journey tell them exactly what you want them to do and let them know what the exact process is.

More Thoughts On Podcast Tracking - And A Few Thoughts On Intimacy:

• [02:34] Today, I'm talking about more thoughts on podcast tracking and a few thoughts on intimacy.
• [02:46] As an industry, if we stop focusing on the downloads in order to get sponsors and started working on more strategic approach we could be doing a lot better.
• [03:25] In a recent episode of The Feed Rob Walsh chatted with NPR. NPR is hoping that podcast clients will report what is being consumed similar to the way that Apple does now.
• [04:02] I just signed a new client. They are very high profile in business, consulting, and Internet marketing. The host asked me who in podcasting is tracking their direct marketing?
• [04:36] I answered no one, and he said that he was going to do it.
• [04:58] Three reasons that people aren't tracking the things that let them monetize the most. Number one: They are just stuck in the downloads equals success trap.
• [05:05] Number twohim: They don't think that their podcast has value. Your podcast has value. That's what you're doing it. If you want to serve your audience, you'll figure out the value.
• [06:07] The third reason is a lot of us don't know how to monetize.
• [06:22] The Business Podcasting Bible is a book I wrote way back in the day.
• [06:55] A lot of people talk to me, and I may or may not listen, but when my wife talks I listen. She gets attention that no one else gets, because she's my wife.
• [07:36] Because of the intimate relationship with my family when I talk to them, I want to react. That is the nature of intimacy.
• [07:48] We have a lot more intimacy with our podcasts then the guy on the evening news.
• [08:49] Most of you who have come with me on this journey have done so because you respect me.
• [09:06] This is Paul with this 10+ years podcasting sharing with you in an intimate relationship.
• [09:29] I have three people on my panel in the upcoming session that I'm going to.
• One of the members of the panel actually invests in financial funds because of his podcast.
• [09:58] One of the other people on the panel has a business that involves family and business together. It's what mom's do, and it is personal.
• [10:37] The third person is from an ad group that puts ads on podcasts. They are doing ads that are trustworthy from the point of view of the podcaster.
• [11:21] The latest cameras and microphones aren't what matters in podcasting. The only tech that really matters is intimacy.
• [13:19] The podcast with the highest value is the one that gets the audience to make an intimate choice.
• [13:49] Let's show value and be worthy of our intimacy.
• [14:19] Podcasting makes relationships and connections possible.
• [14:43] Stop assuming it is about the numbers and connect with your audience. Do you want an audience that is excited?
• [15:32] Ponder what happens when you have an audience that trusts you. They not only subscribe, but they also have a smile on their face when they consume your content.
• [16:19] Let's track the deep relationships and think secondarily about the other things.

Links and Resources:

• Podcast App Worksheet
• 114 Libsyn Alexa Podcast Skills and Access To The VIP Room
• The Business Podcasting Bible
• How to Make Your Podcast A Medium Article #141

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

Benjamin Hardy the #1 writer on Medium is here today. It makes sense to put your written content where people already are. I've always said making people come to your blog in the world of syndication, publication, subscription, and podcasting is a little bit arrogant. I've also talked about repurposing your content. Medium is currently an interesting opportunity. Today, we talk about putting your podcast on Medium.

Medium is doing incredible numbers when it comes to search ability, and it's worth taking a look at. Benjamin Hardy's writing focuses on self-improvement, motivation, and entrepreneurship. He is also getting his PhD in Industrial and Organizational Psychology. His research focuses on the difference between want to be entrepreneurs and actual entrepreneurs or dreamers versus doers.

Tip of the Week:

You know what's better than your audience immediately enjoying your podcast? A podcast you created several years ago being enjoyed by new listeners. Some podcasters don't think about the long-term. Every week, more stuff from the back catalog is being downloaded. When you plan your podcast, make a podcast that will be even more valuable as time goes by.

How to Make Your Podcast a Medium Article:

• [04:48] Benjamin is one of the more approachable and unassuming gurus that I have met in a long time.
• [05:17] Medium is a repository of articles. It's getting bigger and more strategic.
• [06:04] Benjamin gets about a million clicks on his medium account every month. Clicks and reads are tracked, so you can optimize your articles for people going through your content. This translates to about 25,000 new email opt-ins a month, and Benjamin now has 320,000 subscribers.
• [06:55] This also led to Benjamin getting his first book contract and $220,000 for Willpower Doesn't Work. He now has a seven-figure income all from Medium.com.
• [07:43] Text the word Medium to 5039668066 to get this episode's Medium article and a quick outline based on what Ben teaches.
• [08:31] Ben has learned how to write viral headlines. He took Jon Morrow's guest blogging course and learned how to write headlines. He creates clickable headlines and structures the article in a way that it looks interesting with subheadings and short paragraphs. If subheadings are interesting and powerful people are likely to read the article.
• [10:02] Ben's three keys to good writing. You have to be a clear and intentional communicator. The writing has to be very emotional. Hit people in the head as well as the heart. Back everything up with science and experts.
• [11:55] Knowing the structure, getting people in, and writing it powerfully are what makes good writing to Ben.
• [13:13] Paul and Ben create a sample article for medium about turning a podcast into a medium article. Find a purpose such as to inspire people to read your article and to subscribe to your email list.
• [14:37] List the top five reasons why people are missing out if they are not turning their podcast in 2 medium articles.
• [14:47] These reasons need to be compelling and highlight the opportunity cost and gain. Then back everything up with stats.
• [15:30] Headlines need to be extremely emotional.
• [16:27] Hit the why such as what podcasters want.
• [17:13] Focus on their aspirations and pain.
• [18:06] If you publish an article and it doesn't do well why wouldn't you republish it again with a different title. Try republishing at the next day or week later.
• [18:53] The internet is like a river you never see the same water twice.
• [20:15] Why wouldn't you republish a podcast episode?
• [22:53] People should republish podcasts with new titles.
• [23:19] Ben went from 1500 email signups to 5000 a month with the same amount of traffic by switching from a call-to-action that said to go to his website to a call-to-action that sent readers to a landing page.
• [23:55] Websites are distraction heavy.
• [24:26] Then Ben switched from an ebook to a checklist, and he went from 5000 email sign-ups to 20,000 email sign-ups a month.
• [25:33] Create small easy condensed freebies and send people to a landing page never a website.
• [25:54] Your checklist needs to be results-focused.
• [27:18] Ben wants to be a good artist and a good business person. He is learning the business side of things, so he can succeed in both worlds.
• [28:41] Organic traffic isn't enough if you want to be a business person you still need to learn how to sell. Be brilliant at what you do but spend the energy becoming a good salesman.
• [30:22] Starving artist focus on the craft, but they can't sell. And then there are people focused on the sale, but they are selling crap.
• [30:39] Sell because you really believe in what you are doing but don't stop getting better at what you do.
• [30:54] Willpower doesn't work is a self-improvement book. Becoming a foster parent changed Ben's life. The external pressure forced him to think hard and to take action and start writing.
• [32:33] How we rise and fall to the demands of our situation, and if our situation doesn't demand much of us we're not going to show up and do much.
• [32:46] The fundamental attribution. Putting all of our focus on ourselves. The environment shapes the individual. You can do greater things if your situation demands you to do it.
• [33:21] The book is about shaping situations and environments that force you to achieve.
• [33:37] Who we are is determined by the environment that we are in, and we have the ability to shape that environment and create our situations and transform ourselves into who we want to be.
• [35:00] When you look at a person's life they are a product of their environment.

Links and Resources:

• Podcast App Worksheet Text the word Medium to 5039668066 to get this episodes Medium article
• Cal Newport
• Medium
• Benjamin P. Hardy Medium
• Benjamin Hardy
• Willpower Doesn't Work
• Joe Polish Genius Network
• Jon Morrow
• Will Durant

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

Spotify is a hot topic. I chat about Spotify and its relationship to podcasts on today's show. This month, I am heading out to Social Media Marketing World in San Diego. It's an amazing event, and I will have a recording of my panel in a future episode. I never miss one, and I don't know if I ever will.

This is a great event. If you go, I will see you there. This event is filled with many approachable people who can be guests on your show. It's a large event, so you need to be strategic with your approach. Last week, I had Steve Olsher on. My take and his take on finding podcast guests at Social Media Marketing World is a bit different, but I do appreciate what he has done with changing the game.

Tip of the Week:

As a podcaster, you have an intimate relationship with your audience. Yet, you will ask me questions like what is most important to my audience? If you want to know how often your shows should come out, how long it should be, or how important consistency is ask your audience. You have built the relationship and intimacy. Now use it to make your show better. Go direct to your audience, and when they respond do what they tell you to do. Your show will be better by doing so.

How to Get Your Podcast on Spotify:

• [04:08] We have seen my predictions for podcasts coming to streaming media platforms come true.
• [04:22] Spotify has made it easy. Pandora hasn't quite opened the gate.
• [04:39] If you are on Libsyn, and you put your podcast on Spotify, you will start to see interesting downloads.
• [05:56] Spotify is at the top, but they are not the clear winner. Although, they are a huge player.
• [06:23] I asked Siri to open a podcast on Spotify, but she opened it on iOS.
• [06:41] Rob Walch at The Feed talks about how the 18-30 female demographic is doing well on Spotify. Less than half the shows on Libsyn are set up on Spotify.
• [07:50] Top shows were language, horror, health, philosophy, history, science, medicine, business and true crime.
• [08:22] The Podcast Report is available on Spotify. 1.1% of my audience came from Spotify.
• [09:07] In a future episode, I'll be having Joel Comm from Bad Crypto on. This show is exploding, I can't wait to have him on.
• [09:23] He has seen over a quarter of a million downloads on Spotify.
• [09:37] Spotify is a big place. If you haven't submitted to Spotify, you should do so.
• [09:59] The big picture as it relates to Spotify. Number one. Go to where your audience is. Whatever platform you are on, set things up so that your podcast is everywhere.
• [10:30] My Spreaker stats are less than my Spotify stats. I'm still on Spreaker because I like being where my audience is.
• [11:07] Put your podcast on YouTube. Leverage the tech that makes it awesome.
• [11:50] Stop talking about iTunes. If your listeners are on another platform and you keep talking about iTunes, it means you don't know who they are.
• [12:28] Do you have tech that will grow with you? Hand things over to the people who know what's going on. Don't waste your time trying to do all the small technical stuff yourself.
• [13:14] Pandora is coming very soon. At some point, even Microsoft, will pull off some type of podcast strategy.
• [13:52] Have you cleaned up your paths? I was looking at a very popular show, and their album art is actually different on iTunes. Make sure your paths are correct.
• [14:24] Does your site reflect reality? Make sure you link out to all of the places that your podcast is at.
• [16:04] Playing podcasts make sense for Spotify. They don't have to pay royalties on podcasts.
• [16:21] Are you making a show or a podcast? Don't limit yourself by calling your show a podcast, because some people might not understand that they can get it on their platform of choice.
• [17:25] Short-term idea get yourself on Spotify. For a long-term idea, get yourself on a system that makes it easy to get on platforms like Spotify.
• [17:49] Let people know that your show is available on these alternative platforms.
• [19:14] Get on Spotify. Make it easy. Make sure you have the stats and deal with it.
• [19:25] The bigger picture is if your content is everywhere, it makes it easy for your audience to find you.

Links and Resources:

• Podcast App Worksheet
• Social Media Marketing World
• Dave Jackson
• Gary Leland
• Tim Street
• The Podcast Guest Problem #139
• Spotify
• Pandora
• Rob Walch Libsyn
• An Interview With Rob Walch – The Podcast Report Episode #121
• How To Get Your Podcast Into Spotify!
• Spotify on Libsyn Support
• How to Get Your Podcast in Spotify (from Libsyn)
• Apple HomePod
• 112 Spotify, Pandora, and Geographic Podcast Stats
• Joel Comm Bad Crypto
• Gary Leland Crypto Cousins
• Spreaker

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at [email protected] We would love to hear from you.

A lot of people believe that a podcast must be an interview. This is an interesting problem. This episode is an interview, but that is not always the case. People are paying tons of cash to get guests for their podcasts. Some of these guests turn out to be good some don't. There are all sorts of options for getting guests from high end services that run into thousands of dollars to databases, but none of these are perfect.

Someone who is doing 52 podcast episodes a year needs a way to connect with guests. Having someone on your team taking care of this is the best solution, but what if you don't have that? Steve Olsher invited me to his New Media Summit. This was like speed dating for podcast guests. This was an interesting solution. Steve loves his event and is excited about promoting it. He also shares some serious knowledge bombs about topic of influence articulation, the need to get to the decision maker, being an engaging guest, and the concept of the bounce.

Tip of the Week:

Your podcast audio doesn't have to be perfect. Your job is to get your message out. You want to make it sound good, but you don't have to be in front of a professional microphone. It's fine to broadcast your podcast. Don't let the naysayers tell you otherwise. Position your audio as exactly what it is and let your listeners know that this recording is less than perfect.

Finding Podcast Guests, Topic of Influence, Being Engaging, and Bounce:

• [06:17] Steve is an online player, not an enthusiast. Instead of a service, he offered podcast guest speed dating.
• [07:11] Steve hosts the Reinvention Radio Podcast and was getting hit up with guest offers. It occurred to Steve that there wasn't a great way to find guests and become guests. He created a forum to do this along with how to leverage and monetize this media. New Media Summit is the event or forum that Steve created.
• [08:59] It won't be in the speed dating format in the future. They plan on using a format that will work a lot better for everyone involved.
• [09:51] Everyone there was up to something interesting. They are now going to give people the floor to pitch everyone in attendance. Steve thinks everyone will leave with a lot of bookings.
• [14:46] Why is it so hard for shows and talent to connect? To develop meaningful relationships is to spend time with people. It's hard to know if a guest will be good without knowing them.
• [16:32] Steve likes to turn his events into a big old-fashioned wedding.
• [17:17] We love to position podcasting as intimate. This type of intimacy requires a relationship.
• [19:32] It is amazing what can happen over the course of three days together. Some of the larger events are very cliquish. This makes it hard to connect at a meaningful level.
• [24:55] How to get guests on your show. Learn how to articulate who you are and what your value add is. Have a great hook.
• [26:34] Sam Horn talks about the eyebrow test and being able to create a level of intrigue and interest. This is a big part of the process. Have a hook and articulate that value add in two to four words.
• [27:17] Share a summation of your topic of influence. Use these three or four words as a search tool. Type in your topic of influence.
• [28:13] If no one is talking about your topic of influence then there is no interest in it. Articulate your topic of influence and then leverage it.
• [28:54] Have a media one sheet. Also understand who the decision makers are and the players in the world you are interested in.
• [29:32] Topic of influence. Identify the shows you want to be on. Get booked on those shows.
• [29:47] Be an engaging guest. This is a skill. You want to do 200-300 interviews before being on those big shows. A lot of people just want to jump to the front of the line.
• [31:03] Enroll people into your ecosystem. The secret is all about bounce. You have to bounce them from a passive listener to being an active prospect in your ecosystem.
• [31:47] Monetize your visibility. So many people have great shows, and their guests don't know how to monetize their visibility.
• [32:51] Understand how focuses strategic attention is so important. If you want to be on a show that brings value, the approach is more than filling out a form.
• [34:15] There are a lot of ways to invest your time. Look at the number of hours people spend chasing shiny objects. Average people need to jump start their visibility process. Figure out if what you are doing provides ROI.
• [36:34] There are plentiful opportunities in three days of New Media Summit.
• [39:13] You are the solution to someone else's problem. There are people waiting for what you offer. Share your what with strategic abandon.

Links and Resources:

• Podcast App Worksheet
• Interview Connections
• Steve Olsher
• Reinvention Radio Podcast
• Steve Olsher on LinkedIn
• What Is Your What
• New Media Summit
• @steveolsher on Twitter
• Steve Olsher on Facebook
• Liquor.com
• Social Media Marketing World
• Books by Sam Horn
• Podcast Interviews With Impact – An Interview With Jessica Rhodes – The Podcast Report Episode #81
• Paul's One Sheet

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show. You can also email us at [email protected] We would love to hear from you.