The Podcast Space

As a small business owner, you may have considered launching a podcast to reach your target audience and grow your brand. Podcast interviews are a popular format, but have you ever considered incorporating solo podcast episodes into your content strategy? Solo episodes can turn regular listeners into warm leads, provide educational content, and help you achieve your podcasting goals. In this episode, I’ll be sharing the true power of solo podcast episodes and how they can elevate your podcast’s content strategy.

Solo podcast episodes are an important part of your content strategy, as they can provide a more intimate and focused conversation with your listeners. By creating educational content, deepening relationships in your industry, helping people understand if you’re the right professional to help them, crafting thought leadership content, and creating YouTube and organic search content, solo episodes can contribute to the growth and success of your podcast.

To create effective solo podcast episodes, focus on one topic per episode to make marketing easier and ensure your content is valuable to your listeners. The ideal length of solo episodes can vary, but it's important to keep your content concise and to the point. Avoid using music or sound effects in your solo episodes, as they can distract from the message you are trying to convey.

If you're unsure how to start incorporating solo episodes into your podcast, begin by practicing your speaking skills through short videos or Instagram stories-that was exactly the strategy I used to ‘trick’ myself into doing it in a bite-size format back in 2020! This will help you become more comfortable speaking on camera and focusing on a single topic.

Additionally, consider repurposing existing content, such as blog posts or FAQs, into solo podcast episodes. This can help you create valuable content for your listeners while also saving time and effort in the content creation process.

CHAPTERS

• 00:00 - Intro: Overcoming the Fear of Solo Episodes
• 01:39 - Why Solos are a Game-Changer for Business Owners
• 02:54 - My Journey: How I Built Confidence for Solo Podcasting
• 05:26 - The 5 Goals My Podcast Achieves with Solo Episodes
• 08:51 - 6 Powerful Uses for Solo Episodes
• 16:16 - Final Tips: Imposter Syndrome, Episode Length, and More
• 22:43 - Outro & How to Connect

• Solo podcast episodes can be a powerful addition to your content strategy, helping you connect with your audience and grow your small business.
• By focusing on one topic per episode and practicing your speaking skills, you can create valuable content that resonates with your listeners and helps you achieve your podcasting goals.
• Don't be afraid to embrace the opportunity to create imperfect content that moves your business forward, and discover the power of solo podcast episodes.

Full article: https://www.thepodcastspace.com/podcast/20-solo-episodes

Episode 17: 5 Practical ways to increase listener trust, connection and emotional resonance

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Enroll in our Podcast Friends and Trends Membership: https://bit.ly/3Y9on0C

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

As a podcaster, it's essential to create compelling and informative titles for your episodes, as they play a vital role in attracting and engaging listeners. In this week’s episode, I'll discuss the importance of crafting irresistible podcast titles and some best practices to ensure your content stands out from the crowd.

When optimizing your podcast episode titles, it's important to consider the different types of listeners and how they make decisions to listen to your content. There are superfans who will listen to every episode you release, and then there are occasional listeners who will choose episodes based on their interests and available time. By being mindful of these different listener types, you can craft titles that cater to their needs and ultimately encourage them to hit play.

As a podcaster, it's essential to understand how your titles display on various podcast apps such as Apple Podcasts, Spotify, and YouTube. Each app has different character limits and layouts, which can affect the visibility and readability of your titles. A best practice is to keep your titles under 100 characters and ensure the most critical information appears within the first 30 characters. This will make it easier for listeners to skim through titles and make informed decisions about which episodes to play.

To create effective podcast titles that maximize visibility and performance, follow these best practices:

1. Be clear about the episode's content: Make sure your title provides enough information for the listener to make an informed decision about the episode. Avoid vague or clickbait titles that may mislead or disappoint your audience.

2. Use relevant keywords: Incorporate relevant keywords related to the episode's topic in your title, as this will help your content appear in search results and attract listeners interested in that subject.

3. Include guest names when applicable: If your episode features a guest, include their name in the title. This can help attract listeners interested in hearing from that specific guest or those who follow their work.

4. Write for humans, not robots: Avoid stuffing your titles with too many keywords, as this can make it difficult for listeners to understand the content and may even lead to your podcast being penalized by platforms like Apple Podcasts. Instead, focus on creating titles that are easy to read and understand.

5. Be consistent: Maintain a consistent format for your episode titles, ensuring they are easy to read and follow a similar structure throughout your podcast.

6. Avoid using symbols or emojis: Symbols and emojis can cause issues for smart speakers and certain podcast apps, making it difficult for listeners to find your episodes. Stick to using plain text in your titles for the best results.

CHAPTERS:

• 00:00 - Intro: Why Your Podcast Titles Matter
• 00:26 - The 3 Things Listeners Look For Before Hitting Play
• 00:56 - How Different Listeners (Superfans vs. Occasional) Read Titles
• 03:25 - 5 Elements That Affect Title Performance
• 05:35 - Best Practices: Character Limits & SEO Keywords
• 08:17 - The Do's and Don'ts of Writing High-Converting Titles
• 09:59 - Your Action Step: Audit Your Own Titles
• 10:40 - Outro & How to Connect

• Crafting compelling podcast episode titles is an essential aspect of ensuring your content stands out and attracts engaged listeners.
• By understanding listener decision-making, assessing title display across various podcast apps, and following best practices for optimizing your titles, you can create irresistible titles that empower your audience to make informed decisions about your episodes.
• Don't miss out on these valuable insights for elevating your podcast game and making sure your content stands out from the crowd.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Episode 5: Types of Podcast Audiences and Listeners

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Are you struggling with podcast burnout or feeling overwhelmed by the content creation process?

Say goodbye to burnout and hello to a more sustainable podcasting approach, as I’m debunking misconceptions and reveal how to strategically use podcast replays for maximum impact in your business and online presence. Listen to discover its benefits, including increased listener engagement and boosted sales, for podcasters experiencing cycles of feast and famine, life instability, or simply over committing.

In this episode, I’ll be sharing tips on selecting and repurposing podcast replays, ensuring they stay relevant and engaging for all your listeners. Find out when to use podcast replays and the importance of the content's shelf life and context.

I truly believe that this episode will revolutionize your podcast content strategy!

DO:

• Give replays breathing room from the original episode (at least 3-6 months).
• Check if your guest is still in business and if the content aligns with your current strategy.
• Use replays for episodes that didn't perform well initially for external reasons, giving them a chance to perform better.
• Look at your content calendar and consider using replays around relevant dates or events.
• 
  

DON'T:

• Use replays as part of a strategy for a podcast that needs to be listened to in order.
• Ignore the shelf life of the content, such as using holiday-themed episodes in the wrong season.
• Reuse content that is visually or audibly poor in quality, or that lacks quality on the content itself.
• Rely on replays too frequently, as it may appear lazy and deter listeners.

When used strategically, podcast replays can help maximize your content's impact and increase listener engagement. By selecting and repurposing replays wisely, you can ensure they stay relevant and engaging for your audience.

• Record an intro to provide context for the replay and explain why it is being reused.
• Use replays to support your overall content strategy and align them with your podcast's mission.
• Be mindful of the balance between creating new content and using replays, ensuring you do not over-rely on them.

Embracing podcast replays as part of your content strategy can help you overcome burnout and maintain a sustainable podcasting approach. By using replays strategically and thoughtfully, you can boost listener engagement and drive sales while providing valuable, relevant content to your audience.

CHAPTERS:

• 00:00 - Intro: The Antidote to Podcaster Burnout
• 01:30 - What Are Podcast Replays?
• 02:13 - Common Misconceptions About Replays
• 04:40 - Who Should Use a Replay Strategy?
• 09:22 - The "Don'ts" of Using Replays
• 15:01 - The "Do’s" of Using Replays Strategically
• 18:44 - Best Practices for a Strategic Replay
• 20:32 - Outro & How to Connect

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Episode 5: Types of Podcast Audiences and Listeners

Episode 4: 7 Goals You Can Set For Your Podcast

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Do you ever wonder how to truly connect with your podcast listeners and make a lasting impact? You're not alone! In this episode, I share valuable insights on increasing listener trust, connection, and emotional resonance. I also offer discuss five practical tips for authenticity, the power of one-on-one conversations, and leveraging your unique voice.

I also explore ways to maximize your podcast's impact by building trust with your audience, celebrating milestones, and offering value.

I provide tips on finding the right support to help grow your podcast and emphasize the importance of making an impact in your community through your podcast. Keep in mind, you don't need thousands of downloads to create meaningful engagement and change lives. So, tune in and get ready to create a podcast that resonates with your audience and leaves a lasting impact.

CHAPTERS

• 00:00 - Intro: The Power of Listener Trust
• 01:18 - 1. Be Your Authentic Self
• 03:49 - 2. Talk to One Person, Not a Crowd
• 06:02 - 3. Be Vulnerable and Human
• 08:53 - 4. Offer Real Value (Don't Be Afraid to Share)
• 11:23 - 5. Highlight Your Community
• 13:37 - Recap of the 5 Practical Ways
• 14:40 - Outro & How to Connect

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Full resources on our website:

https://www.thepodcastspace.com/podcast/17-listener-trust-connection

6. How to sound more like the real 'you', with vocal coach Nic Redman https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman

10. 10 signs that show that you're podcasting in fear: https://www.thepodcastspace.com/podcast/10-signs-podcasting-fear

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

There’s no doubt that podcasting is an influential tool for online communication for small businesses and professionals.

But standing out in the sea of podcasting takes dedication, focus, and passion for the medium - three elements that not everyone’s willing to commit to in the long run.

Whether you’re just starting in the industry, or you’re willing to go from amateur, to professional, there are 6 elements that you MUST have in order to be taken seriously as a podcaster in the online space.

As you start your podcast (or get busy with the weekly publishing schedule), you may start believing that you don’t need a website: in fact, don’t listeners just subscribe to it on podcast platforms? The answer is no- you still do need a website.

A website is the first, and perhaps the most important element if you’re wanting to go pro in the podcast world. Can you remember the last time you googled someone and you couldn’t find their website? The first thought you probably had was, ‘Do they even exist? Can I really trust them?’. That same principle applies to podcasting, too.

In a previous article, I’ve broken down podcast websites’ must-haves.

To optimize your online presence, your website should have a landing page with an About section, a podcast player, and a space for audience feedback. Additionally, having a podcast tab on your website is essential because it helps potential listeners find your podcast easily. Podcast listeners are more likely to buy and trust the person who is speaking, so having a podcast tab on your website is an effective way to showcase your podcast to people who found you via Google, and increase your audience.

CHAPTERS

• 00:00 - Intro: 6 Must-Haves to Optimize Your Online Presence
• 00:27 - Getting Started: A One-Year Roadmap
• 01:05 - Element 1: A Website (and Why You Must Own Your Domain)
• 04:57 - Element 2: A Dedicated Podcast Tab on Your Site
• 07:22 - Element 3: Links on Your Social Media Profiles
• 09:21 - Element 4: A Bio Document or Media Sheet
• 10:55 - Element 5: A Public Page with Professional Headshots
• 14:43 - Element 6: A Calendar Link for Easy Booking
• 17:03 - Recap: The 6 Essential Elements
• 18:07 - Outro & How to Connect

• Owning your domain name is essential for podcasters, ensuring you are in control of your digital footprint.
• A landing page with an About section, a podcast player, and a space for audience feedback can optimize your online presence without overwhelming you.
• A podcast tab on your website helps potential listeners find your podcast easily and can increase your audience.
• Wix is an excellent option for those who are not tech-savvy, as it has great designs and layouts.
• A bio document is fundamental to be taken seriously: make sure that you include a high-resolution headshot (not a selfie!), and the topics you’re an expert in.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Calendar booking link: https://calendly.com

Episode 16 page: https://www.thepodcastspace.com/podcast/16-optimizing-online-presence-6-must-haves

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Are you unknowingly using certain phrases that are limiting your podcast growth?

Are you waiting for the ‘perfect’ time to launch your podcast?

Or are you holding back because you fear judgment?

As a podcast expert with over 10 years of experience, I have worked with several podcasters and observed common mistakes that they make, one of which is the use of certain phrases that they are unaware can negatively affect their podcast growth. So if you want to avoid these pitfalls and boost your podcast growth, this is the episode you’ve been waiting for!

The way you talk to yourself, and how you frame your show are essential to the growth and success of your podcast. The phrases we will be discussing in this episode can potentially harm your podcast growth by preventing you from reaching a larger audience, holding you back from launching, or limiting your content creation abilities. By identifying these phrases and avoiding them, you will be able to attract more listeners, create better content, and grow your podcast exponentially.

Here are the five phrases that could be harming your podcast growth and how to overcome them:

1. "My podcast is for everyone": While this statement may seem inclusive, it can actually be detrimental to your podcast growth. Narrowing down your target audience allows you to create content that specifically caters to their needs, increasing your chances of retaining them as loyal listeners, and guides your content decision-making. Need help creating your ideal listener community? I cover it in detail in my course Maximize Your Podcast Content.
2. "I am not experienced enough to talk about X topic": Don't let imposter syndrome hold you back. Instead of declining topics that you feel you are not knowledgeable enough to talk about, conduct research on Google, or invite guests who have the required expertise.
3. "I need to wait until the perfect time until ____": Waiting for the perfect moment can hold you back from launching or creating content, leading to a missed opportunity to gain momentum. The best time to launch or create content is now, don't let fear of judgment hold you back. In this section, I share the shocking percentage of creators that never launch ideas.
4. "I can't afford it/I can't invest": Investing in your podcast can feel scary, but it's essential to its growth. If you can't afford to hire professional help, consider reaching out to your network or trading/bartering services with others, or look into buying up subscriptions for the year.
5. "My audience is too small": Don't let a small audience discourage you. Keep creating quality content, and over time, your audience will grow. Here I shared one of the most shocking experiences I had as a podcast producer.

In conclusion, avoiding these phrases will help you attract more listeners, create better content, and grow your podcast. Remember to narrow down your target audience, conduct thorough research, and don't let fear hold you back from launching or creating content.

Topics covered on this episode:

• Limiting Beliefs
• Podcasting fears
• Podcast Growth tactics
• How to grow your podcast

• Avoid using limiting phrases that may be hurting your podcast's growth and reach.
• The riches is in the niches.
• Fear of judgment or waiting for the perfect time can hold you back from launching your podcast, but remember that momentum is key.
• Don't let perceived obstacles like budget or audience size stop you from creating a successful podcast. Look for creative solutions and opportunities to grow.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Full resources' list: 5 phrases to scrap from your vocabulary if you want your podcast to succeed: https://www.thepodcastspace.com/podcast/15-5-phrases-to-scrap

4: 7 Goals you can set for your podcast: https://www.thepodcastspace.com/podcast/4-7goals

10: 10 signs that show that you’re podcasting out of fear: https://www.thepodcastspace.com/podcast/10-signs-podcasting-fear

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

The creator economy is here to stay.

Being a creator today means that if you have something valuable to say, you will be able to grow a following.

But what most podcasters and business owners just like yourself forget, is that it isn't just about starting a podcast / video blog / social media account that's hard. The hardest part about the content creation journey is staying in the game.

I often tell my podcast clients not to worry when a competitor (or peer) launches a podcast, because if their intentions/ efforts aren't in the right place, they're likely to give up the show after a mere 10-20 episodes - yes, I've seen it countless times. And if they do happen to stick with it, then it provides an opportunity to potentially do a podcast swap and cross promote shows - so a win, win!

However, being part of this creator economy comes at a price: you need to feed the content machine in order to achieve your goals (we’ve covered that in detail on episode 4: 7 Goals you can set for your podcast).

It all comes down to 3 elements, mainly focused on one external and two internal factors:

• External perception / social expectations
• Your Zone of Genius
• Your optimal creation Zone

In the episode, I talk about how these manifest, and how to shift your mindset in order to create content like a guru.

Extra TIP: Keep reminders of your zone of genius, podcast reviews, client testimonials and other positive elements nearby when you’re recording - they’ll remind you of how much of a legacy you’re creating for them!

CHAPTERS:

• 00:00 - Intro: 3 Game-Changing Tips for Consistent Content
• 01:01 - The Podcaster's Dilemma: Juggling Creation & Business
• 02:06 - Tip 1: Focus Outward - Serve Your Listener, Not Your Ego
• 05:44 - Tip 2: Focus Inward - Work From Your Zone of Genius
• 10:50 - Tip 3: Focus Inward - Align Your Process with Your Personality
• 14:30 - Outro & How to Connect

• Staying in the long game will pay off. Most content creators give up after 10-20 episodes being published.
• Focusing on serving your community should be your focus, not trying to curate a perfect image of yourself for your peers.
• How you create content is different than most people- maybe your schedule doesn’t allow for weekly interviews, or you’ve been feeling overwhelmed with a video podcast. Whatever it is, it’s time to revisit what you’re doing in order to create excitement and momentum that drives engagement!

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

4: 7 Goals you can set for your podcast: https://www.thepodcastspace.com/podcast/4-7goals

10: 10 signs that show that you’re podcasting out of fear: https://www.thepodcastspace.com/podcast/10-signs-podcasting-fear

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Do you often worry that you'll run out of things to say on your podcast?

Or do you feel like you don't have structure to your show, and end up talking about everything and anything?

Or did you start the show and now want your ideal listener to turn into a paying customer, or a raving fan?

If you said yes to one or all statements above, this is the episode for you because I'm covering the solution for them all: content pillars.

CHAPTERS

• 00:00 - Intro: The Cure for Running Out of Podcast Ideas
• 01:15 - What Are Content Pillars and Why Do They Matter?
• 02:41 - A Personal Example: Developing My Own Content Pillars
• 05:28 - How NOT to Use Content Pillars (Common Mistakes)
• 07:46 - My 8 Content Pillars Revealed
• 10:01 - Pillar Deep Dive: Misconceptions & Content Strategy
• 11:36 - Pillar Deep Dive: Ancillary Topics & Inspirational Creators
• 13:26 - Pillar Deep Dive: Personal Stories & Unique Skills
• 15:17 - Pillar Deep Dive: Micro-Content & Niche Topics
• 17:56 - Pillar Deep Dive: Sharing Your Values
• 18:45 - How to Implement Content Pillars in Your Strategy
• 21:13 - Outro & How to Connect

Content pillars are the main themes or topics that a podcast is built around. They serve as the foundation of your podcast and provide a clear direction for you and audience. Content pillars are typically broad enough to cover a range of subtopics, but specific enough to create a cohesive and consistent show in the long-term.

By establishing clear content pillars, podcast hosts can ensure that their show stays on track and provides value to their listeners. This also helps with audience growth, as listeners know what to expect from the show and can easily share it with others who are interested in the same topics.

Additionally, having well-defined content pillars can make it easier for you to come up with episode ideas and plan out your content as your show marks 50, 100, 200 episodes. You can also use content pillars to guide your marketing campaigns, social media content, and targeting potential audiences who are interested in those specific topics.

Extra TIP: Did you know that your content pillars will change accordingly to your podcast goal? In case you haven’t, go ahead and check Episode 4 which covers the 7 goals you can set for your podcast.

Topics covered on this episode:

• Content Pillars (or Content Buckets)
• Benefits of using Content Pillars on podcasts
• Misconceptions about Content Pillars
• Examples of Content Pillars

• Content pillars aren’t always a must on the show: if you have a limited series, or are trying to use your podcast just as an FAQ for your listeners or current clients, you don’t need to set them up.
• I’ve added 8 content pillars on my show, but most podcasters only use about 3-4, and eventually add on to that as needed.
• Content pillars are only one part of a successful podcast strategy. You can’t create long-term impact without a clear path for your content.
• If your podcast goal changes, then so should your pillars: their whole purpose is to support the goal of the goal and help you stay on track!
• I share my 8 episodes and explain how they align with the goals that I’ve set for my podcast - let me know if you resonated with one or more!

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

13: Content Pillars: The Building Blocks of Consistent Content:

https://www.thepodcastspace.com/podcast/13-content-pillars

4: 7 Goals you can set for your podcast: https://www.thepodcastspace.com/podcast/4-7goals

5: Three types of podcast audiences and listeners: https://www.thepodcastspace.com/podcast/5-types-of-podcast-audiences

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Is video podcasting in your future?

Do you want to understand what video podcasting is all about?

After working in video podcasting, livestreaming, radio, and audio-only podcasts for the past 10+ years, I can break down the decision to 15 key considerations before you decide.

As a podcaster, I know that starting a podcast can be a daunting task, especially when deciding between an audio or video format. In this episode, I share the benefits and drawbacks of video podcasting and how it can impact your podcast's discoverability and engagement.

One of the main challenges of video podcasting is the bigger budget required for equipment and production. Unlike audio podcasts, video podcasts require setting up a camera, lights, positioning your table or screen, microphones, and invest in editing software, and potentially having to put on makeup, do your hair, and wear different clothes.

Additionally, editing, exporting, and uploading to platforms take longer than audio podcasts. However, if you're just starting out, audio is easier to learn and to master, and you can make yourself sound good with minimal work.

Video podcasting requires a different skill set in both body language, which can be a great challenge for hosts who are not naturally gifted speakers on camera. But, it can also be a great opportunity to learn a new skill and improve your hosting abilities if you’re up for a new challenge!

One of the main benefits of video podcasting is its impact on your content’s discoverability. Google ranks pages with multimedia content higher on search results, and YouTube audiences are pre-disposed to consuming content from unknown creators, making it easier to grow your audience.

If you and your listeners are visually driven, it's easier to show than to explain, and video podcasts can help you get more subscribers faster, though it doesn't necessarily mean they're super engaged.

YouTube and YouTube Podcasts have excellent analytics that compensate for the lack of clarity on podcast hosting platforms. From understating where exactly listeners stop listening on, to being able to see exactly where they found your video - it’s great to make informed decisions!

If you can’t find time to create a transcript, consider YouTube’s closed captions! Video also helps people who aren't native speakers understand better through captions and by reading your lips.

• 00:00 - Intro: Is Video Podcasting the Future?
• 00:55 - Overview: 15 Things to Consider Before Starting a Video Podcast
• 01:10 - 1. Budget: The Financial Investment
• 01:35 - 2. Time: It Takes Longer Than You Think
• 02:50 - 3. Editing: Mastering a New Challenge
• 03:34 - 4. Skill Set: Presenting on Camera
• 08:07 - 5. Discoverability: Leveraging YouTube & Google
• 11:31 - 6. Visuals: When Your Topic Needs to Be Seen
• 12:18 - 7. Subscribers: Growing Faster on a Single Platform
• 13:22 - 8. Analytics: Deeper Insights from YouTube
• 14:07 - 9. Non-Native Speakers: Enhancing Comprehension
• 15:13 - 10. Accessibility: Automatic Captions
• 15:23 - 11. Image and Credibility: Leveling Up Your Brand
• 16:03 - 12. Guest Reluctance: The Camera-Shy Challenge
• 17:50 - 13. Sponsorships: More Opportunities with Video
• 18:41 - 14. An Essential Strategy: Video is Everywhere
• 21:02 - 15. "Video" Without the Video: Easy Ways to Start
• 23:12 - Outro & How to Connect

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

12: Is video podcasting for you? 15 things to consider before you decide https://www.thepodcastspace.com/podcast/12-is-video-podcasting-for-you-15-things-to-consider-before-you-decide

9: Podcasting on the Go: https://www.thepodcastspace.com/podcast/9-podcasting-on-the-go

11: “I hate writing, I rather talk it”: how a podcast can birth a #1 Bestseller Book on Amazon, with Nic Redman: https://www.thepodcastspace.com/podcast/11-how-a-podcast-can-birth-a-bestseller-book-with-nic-redman

6: How to sound more like the real 'you', with vocal coach Nic Redman:

https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Connect to us on social media:

YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA

Instagram https://www.instagram.com/thepodcastspace

Writing a book sounds like a daunting, scary, and overwhelming experience, but what if I told you that your podcast already provides a in-depth insight into what that book could be?

Award-winning author, podcaster, and vocal coach Nic Redman joins us again to talk about the process of putting together her #1 Bestseller book ‘On The Mic’. At the time of the recording of our conversation, we had NO idea the book would top charts all around the world, and in MULTIPLE categories, so that makes this interview a LOT more interesting!

If you missed part 1 of this interview, please go ahead and check it now, as Nic shares incredible insights into her life as a coach, how she found her voice, and some incredible and powerful takeaways of working in the podcast and audio industry.

Now, into what you can here for. Nic and I discuss:

• Why your podcast is the digital version of the classic expression ‘Try before you buy’
• How to decide which publishing option is best for you
• The ‘real life’ fears that come with releasing a book (even if you’re an award-winning podcaster like Nic!)
• How to overcome the idea of peer judgement
• Why you should never use the term ‘wee book’
• How to find out what your listeners and clients want from you.

Also, here are some clever highlights that Nic shared in the interview, that will help you in your own process:

• Create an FAQ section in your book, a troubleshooting section of some sorts, so that you can guide and empower the listener to find the answers to the questions they have!
• Unless you just started in your industry, you already know what your listeners want from you, so trust your gut when it’s time to craft episodes and chapters for the book.
• People will ALWAYS pay for a bespoke approach - coaching, or whatever it is - and the podcast is a great way to showcase if you’re the right person to work with them.
• Your clients won’t care about the type of stamp that’s included in your book - they care about the content, so don’t obsess over the fact that you don’t have a big publishing house’s seal of approval.
• Going for a big publishing company can limit your freedom, rights of usage, podcast rights, and future monetization opportunities, so it’s KEY that you set your future yourself for success.

Takeaways from this episode:

• Podcasting your way to a book can feel like you’re cheating, or that you aren’t a ‘real writer’, but in the end, it’s all about finding a process that works for you.
• As in any collaborative process, you may have to fight to keep your voice in your book, but at the end of the day, remember that you have the final say - it’s your book after all!
• Don’t fear technology - embrace it! Without the technology we have today, you wouldn’t be able to have a podcast, or to be able to self-publish a book!
• If you’re trying to start a book (or a podcast, for that matter!) just start. Don’t set a specific goal if it overwhelms you - just sit down and get cracking every day!

Resources mentioned in this episode:

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

To learn more about Nic Redman and get her book:

https://nicolaredman.com

https://onthemicbook.com

The Voice Coach Podcast:

https://nicolaredman.com/the-voice-coach-podcast

Nic Redman's Free Warm-up for podcasters:

https://nicolaredman.com/podcaster-warm-up

How a podcast can fast-track your path to authorship: https://www.thepodcastspace.com/resources-for-podcasters/why-your-podcast-could-fast-track-your-path-to-becoming-an-author

How to sound more like the ‘real’ you, with voice coach Nic Redman: https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e