The Podcast Space

Podcasting is one of the most popular forms of media today, and it is growing in popularity every day. So much so that many people podcast out of passion, while others podcast out of fear. In fact, you could be Podcasting out of fear and you may not have noticed it. Fear can be detrimental to both the podcaster and the listener: that’s why it is important to recognize the signs so that you can pivot into a more positive place!

In this episode, I cover the 10 signs that show that you’re diving into fear-based content, and explain what to do instead.

Topics covered in this episode:

• How to Identify Signs of Fear-Based Podcasting
• Crafting Perfect Content vs. Good Enough Content
• Using Language Appropriate for Your Listeners
• Finding your voice
• Humanizing Your Brand with Imperfect Content
• Avoiding Talking Over Your Listeners' Heads

• As someone who's worked with 50+ hosts over the years, I can tell when a host is podcasting in a fear-based mindset - and no, it's not coming from their voice, but from the content itself!
• There are a lot of reasons why you may move from a passion or purpose-driven episode, to one focused on fear. Sometimes it's because a stranger on the internet made a mean comment, or because you're still finding your voice.
• Here are top 5 reasons that give fear away: Constantly over explaining the content, Putting the content through your peers' magnifying lens at all times, Obsessing over 'perfection' to the point that the episodes get re-recorded often, Creating highly complex and hard-to-follow episodes, Not wanting to be 'salesy'

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

How to Sound more like the real you, with voice coach Nic Redman: https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman

7 Goals you can determine for your podcast: https://www.thepodcastspace.com/podcast/4-7goals

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

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Did you know that the top two reasons for Podfade (podcasts that suddenly drop off the face of the Earth) are overwhelm, and lack of interest in podcasting?

The thing is that Podfade doesn't need to happen to you, if you're proactive and creative about your process.

I've created this episode to help you think of podcasting as an actual process to experiment with. At the end of the day, it's your show, so you can call the shots on the best ways to podcast. But you may be asking yourself…

The answer is simple: consider how you best work, and don’t be afraid to try new things!

If your brain gets activated when you:

• go for a walk
• go on road trips
• like to be in nature or gardening
• are in new places

Then you have to consider podcasting outside your studio walls.

CHAPTERS

• 00:00 - Intro: Have Fun & Try Something New with Your Podcast
• 00:40 - Taking You "On the Go" (This is Take Two!)
• 01:49 - Why Podcasting on the Go Can Combat "Pod Fade"
• 02:46 - What Does It Mean to Podcast on the Go?
• 03:40 - The Simple Gear You Need (Hint: You Already Have It)
• 04:43 - Using Your Life as the Vehicle for Content Creation
• 06:09 - The Power of Experimenting with Your Process
• 07:35 - My Challenge to You: Get Creative!
• 08:15 - Outro & How to Connect

• Experimentation leads to newfound creativity in your podcast process.
• As long as you set up expectations with your audience, it’s possible to create professional content that is more ‘mobile’, or that doesn’t have ‘studio quality’.
• Podfade happens because of a lack of a process that works with the podcaster’s routine and habits.
• Not enough podcasters experiment with podcasting on the go because they think they’re supposed to be stuck at the studio, creating content.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

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Are you struggling to produce podcast content for your small business? Because Micro-episodes can be the perfect solution for time-strapped entrepreneurs who want to stay consistent without burning out.

Micro-episodes are excellent for small business owners because they allow them to create short, focused, and easy-to-produce content that can be consumed quickly by their audience.

Micro episodes are short episodes that normally run from 3 to 15 minutes. They may have a different structure and sometimes they have no pre-recorded intro, or music at all.

This type of shows are an excellent alternative to long-form content, which can be time-consuming and costly to produce. By creating bite-sized content, small business owners can engage their audience regularly without sacrificing quality, or feeling overwhelmed.

How to plan a micro episode:

Teaser / hook

Short intro (under 15 seconds) / Sound effect

Topic introduction

Further topic context

Call to action (CTA)

Quick outro (under 15 seconds)

CHAPTERS

• 00:00 - Intro: The Solution for Time-Strapped Podcasters
• 00:44 - Addressing the Skeptics: Can Short Episodes Be Valuable?
• 02:30 - What Exactly Is a Micro-Episode? (Hint: Shorter Than You Think)
• 04:20 - How to Structure a Micro-Episode
• 05:01 - The Win-Win: Easier for You to Create, Easier for Them to Consume
• 05:27 - Why Micro-Content is Great for Your Analytics
• 06:18 - A Practical Use Case: Turning FAQs into Micro-Content
• 06:52 - Final Thoughts: The Future is Micro
• 07:18 - Outro & How to Connect

👩‍💻 Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

👩‍💻 Subscribe to the Podcast on Audio Platforms:

https://bit.ly/3Y4bF2c

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https://thepodcastspace.ck.page/32680fa82e

📣Connect to us on social media:

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https://twitter.com/thepodcastspace​

https://www.linkedin.com/company/the-podcast-space

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Have you ever wondered how do people come up with podcast episode ideas in one sitting?

Maybe you are trying to launch a podcast, or maybe you're trying to decide what's your next season about, and you're feeling really overwhelmed with all the possibilities.

If you replied 'I am!' to any of the 3 options above, his episode is specifically for you!

Now, fair warning, this one doesn't include anything deeply strategic (yet) like endlessly Googling podcast topics, researching your competitors and peers, or doing keyword analysis.

'Brain dumping' is a strategy that I've used for years with podcasters to help them determine what's their level of expertise, comfort, interest and knowledge of that one podcast idea they initially had.

I love this strategy because it's all about tapping into yourself, and it feels like a game that you can play for 30 minutes, in one sitting, or break it down in multiple parts throughout the week.

CHAPTERS

• 00:00 - Intro: How to Find Podcast Ideas That Last
• 01:01 - Introducing the "Brain Dump" Method
• 01:46 - The Common Pitfall of Starting a Podcast Without a Plan
• 03:00 - How to Do the Brain Dump Exercise
• 04:22 - The 30-Idea Challenge: Testing Your Topic's Longevity
• 05:55 - Why It's Crucial to Align Your Podcast with Your Goals
• 06:48 - The Biggest Mistake Podcasters Make (and How to Avoid It)
• 08:41 - Try This Non-Scientific Method Today
• 09:06 - Outro & How to Connect

• If you don't have a clear understanding of how long an episode idea can be used for, you may find yourself out of episodes in less than 3 months.
• 'Brain dumping' is highly effective to determine if a podcast idea should be placed as ongoing episodic content, or serialized content.
• If you're just replicating a podcast idea that your competitor was able to successfully grow, but you're not truly excited by the concept, you may end up frustrated and disappointed.
• Aligning your podcast idea with what you do as a business, is crucial, if you're looking to get results from it.
• If you're looking for help to determine what is a good podcast idea, you can book a podcast power hour, or a strategy session with me.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

7 Types of Goals you can set for your podcast:

https://www.thepodcastspace.com/podcast/4-7goals

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Connect to us on social media:

YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA

Instagram https://www.instagram.com/thepodcastspace

Facebook https://www.facebook.com/thepodcastspace

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Do you wish you liked the sound of your own voice?

Do you wish that podcasting came 'naturally' to you?

Do you wish... you sounded more engaging and expressive on your podcast?

If you replied 'yes' to any of the 3 statements above, congrats, this episode is for you!

I sat down with one of my favorite humans on the planet, voice over actor, and award-winning podcaster, Nic Redman, to talk about how to do all the above, plus, very actionable tips on easy ways to stop worrying about sounding like an official podcaster.

Nic has over 20 years of experience in the voiceover industry, and she's truly a 'breath of fresh air', making vocal health attainable, actionable, and FUN! This is the type of episode that you MUST watch on YouTube, as Nic and I share a few tips that you need video for, and to be fair, are quite fun to watch!

Topics covered in this episode:

• Vocal Health
• How to sound like yourself when podcasting
• How to sound authentic
• Finding your voice as a podcaster
• Vocal Training
• Vocal Warm-up for Podcasters

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

For detailed show notes, the video episode and more links, please visit:

www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman

To learn more about Nic Redman and get on the waitlist for her book:

https://nicolaredman.com

The Voice Coach Podcast:

https://nicolaredman.com/the-voice-coach-podcast

Nic Redman's Free Warm-up for podcasters:

https://nicolaredman.com/podcaster-warm-up

If you're a podcaster, you may be creating content for a specific audience, but have you considered the different types of audiences you may have?

This episode is going to briefly uncover the three types of audiences that podcasters have: current audience, potential listeners, and new listeners.

Each audience has different characteristics and behaves differently, so that’s why it’s important to consider what the journey may be on each one.

Want to learn more about how to maximize new listeners? Listen to the full episode below!

CHAPTERS

• 00:00 - Intro: Why Understanding Your Audience Matters
• 00:46 - The 3 Types of Podcast Audiences
• 00:55 - Audience #1: Your Current Listeners (Superfans vs. Occasional)
• 01:59 - Audience #2: Your Potential Listeners (Guests & Window Shoppers)
• 02:59 - Reality Check: Not Everyone Will Be a Listener (And That's Okay!)
• 05:41 - Audience #3: Your New Listeners
• 06:30 - Actionable Tip: Optimize the New Listener Journey
• 07:48 - Outro & How to Connect

Takeaways from this episode:

• There are 3 types of podcast audiences.
• Not everyone will become a listener: It's important to remember that not everyone in your social media or email newsletter will become a podcast listener. However, your podcast is just one aspect of your brand, and you can use it as a tool for your business and online brand.
• Create content to convert new listeners: By understanding your different audiences, you can create a path that appeals to them and helps convert them into new listeners.
• With an awareness of your audiences, you can create more impactful content and grow your podcast. Don't underestimate the power of understanding your audience!

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Full show notes and video: www.thepodcastspace.com/podcast/5-types-of-podcast-audiences

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Have you figured out exactly what your podcast purpose is?

This episode will give you the guidance and examples you need so that you can determine what will make your show successful.

I’ve worked with dozens of podcasters in the past 10 years, and I’ve seen shows being used in totally different ways by people with the same job title.

Having a goal for your podcast is as important as getting in a new car and knowing exactly where you're going, but also which roads you need to take in order to get there, just like a GPS, right? A GPS can guide you on your journey, but you're still in the driver's seat, so it's up to you to:

• Make decisions about where to go, (how fast you want to get there)
• Which roads to take, (the format it needs to be)
• How much gas you need in your tank (AKA how long your seasons need to be),
• which roads are the most efficient (what platforms you need to be on the track the fastest), etc etc.

CHAPTERS

• 00:00 - Intro: Finding Your Podcast's Purpose
• 00:21 - Why Podcast Goals Are Your GPS for Success
• 02:32 - A Personal Example: My Podcast Goals
• 03:41 - Overview of the 7 Goals
• 04:15 - Goal 1: Using Your Podcast as a Content Engine
• 06:57 - Goal 2: Networking and Building Connections
• 09:23 - Goal 3: Establishing Thought Leadership
• 10:25 - Goal 4: Long-Term Lead Generation
• 12:13 - Bonus Tip: Practice for Public Speaking
• 13:13 - Goal 5: Driving Direct Sales
• 14:57 - Goal 6: As a Creative Outlet or Hobby
• 16:01 - Goal 7: Transitioning Careers
• 16:38 - Outro & How to Connect

Takeaways from this episode:

• There are 7 goals you can set for your podcast. These goals can be combined and changed as necessary, they aren't permanent or inflexible.
• You can network with decision-makers that will help elevate your brand online by proxy.
• Your show can be a passion project, it doesn't need to be your day job.
• It's ok to create thought leadership content in audio and video format - you don't need to write in order to be considered a leader in your industry.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Connect to us on social media:

YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA

Instagram https://www.instagram.com/thepodcastspace

Facebook https://www.facebook.com/thepodcastspace

Twitter https://twitter.com/thepodcastspace

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We all have goals. And however you’re thinking about achieving them, if it requires an ask, remember that when asked, there’s a 50% chance of the other person saying ‘yes’ to your request!

So… why wouldn’t you ask?

In the second part of this podcast interview with Digital Creator Lloyd George, we focused on the incredible outcomes of looking at content creation as a tool to progress in life faster, and the insane results that can happen once you ask without being afraid of a ‘no’.

When it comes to like sponsorships and brand deals, being a creator and creating content online is a skill, according to Lloyd.

The longer you do it, the better you get at it. Reaching out to people to give you money is the exact same thing. So according to Lloyd, you could be excellent at asking people to sponsor you, but not necessarily be a great creator or not have a lot of downloads and still make a lot of money. Just like large creators don’t always make that much money, because for whatever reason, they haven't honed the skill, or they don't ask.

Above all, partnerships and opportunities that you’re wanting to check off your list could potentially be achieved just by asking one person a day. Or by noticing a gap in the market, and creating content specifically to fill that gap, as Lloyd did about Black Podcasters.

You have the power to bring awareness to the issues in your community. Don’t underestimate the value of the content you’re creating.

Listen to the full episode, to learn about practical ways to be an ally for minorities, and how Lloyd has become the most recent Instructor at LinkedIn.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Subscribe to Lloyd George’s newsletter and learn about his services: www.lloydnotgeorge.com

Lloyd’s LinkedIn Course: https://www.linkedin.com/learning/record-your-podcast-using-anchor-for-creators/podcasting-with-anchor?autoplay=true

Follow Lloyd on social media: https://solo.to/lloydg

Part 1 of the interview: https://www.thepodcastspace.com/podcast/2-with-lloyd-george

About The Podcast Space:

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Connect to us on social media:

YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA

Instagram https://www.instagram.com/thepodcastspace

What happens behind the lens and microphone of a content creator? A lot.

Being a creator and podcaster today can mean a variety of things. But how do you figure out what works for you, and how long to do it for until it’s time to switch it up?

Lloyd George is a content creator by night & project manager by day. His company Cre8tor Hub helps content creators start, manage and grow their podcast.  I first met Lloyd after scrolling through TikTok and stumbling (and obsessing about his) incredible videos about his podcast journey.

Since January 2022, he’s accumulated over 1.5 million views and has continued building a community of aspiring podcasters through tips, giveaways, and resourceful content for beginners. Lloyd started dabbing into the podcasting world in 2018, and I’ve invited him on the show so that he could share his experience of starting a podcast and how it has increased his confidence not only in the podcasting world but in his personal life as well.

Mindset can be limiting, or freeing, and so Lloyd and I also dived into the scarcity mindset that many creators have (especially podcasters!) and how instead of viewing other creators as competition, you can support and share their content or use it as a starting point for your own episode. Spoiler alert: we’re stronger together!

Lloyd and I share our love for creating community through authentic content, and this episode ended up being more of a conversation of two creators who ‘met’ (virtually) after months of following and admiring each other’s work online, so I also ended up unveiling a lot of my own process of The Podcast Space’s online strategy, building a Membership, a course, and allowing myself to figure it out as I go. We speak about the ups and downs of the content creation journey and the importance of being part of a community in order to stay motivated in the long run.

We also focus on the importance of making small tweaks to your content creation process, which can have a big impact on your podcast: Lloyd shares how tweaking his podcast flow almost doubled his episode downloads. And what you need to know in order to create content that performs well on Instagram, TikTok, YouTube and more.

Topics discussed in this episode:

• Podcast process
• The journey of the content creator
• Podcast content strategy
• Limiting beliefs as a podcaster
• How to start your journey in podcasting

• Try new things regularly: Try new things every 2 weeks to keep your content fresh and interesting. This can lead to finding a new approach that works better for you and your audience.
• Optimize your content: Optimize your content for the platform you have chosen to focus on, for example, for YouTube, use keywords in the title and tags, have an attention-grabbing thumbnail, and upload from your desktop to increase likelihood of success.
• Be part of a community: Being part of a supportive community can help you overcome challenges and stay motivated. Support other creators and use their content as a starting point for your own ideas.
• Make an impact: Instead of trying to produce the perfect piece of content, focus on making an impact and getting someone to think. Prioritize creating content that resonates with your audience and inspires them to engage with you.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Subscribe to Lloyd George’s newsletter and learn about his services: www.lloydnotgeorge.com

Listen to Dylan Schmidt’s interview with Lloyd: https://www.podcaster.digital/the-art-of-brand-deals-and-sponsorships-with-lloyd-george/

Interviews mentioned by Lloyd: https://www.bigcreator.energy/episodes

Follow Lloyd on social media: https://solo.to/lloydg

Part 2 of the interview: https://www.thepodcastspace.com/podcast/3-lloyd

About The Podcast Space:

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Connect to us on social media:

YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA

Instagram https://www.instagram.com/thepodcastspace

Success, for starters, means different things for different podcasters, and it certainly changes with time.

The tools evolve, and so does the strategy of making a successful podcast.

As a multilingual professional, I’ve produced hundreds of hours of podcast content as a producer, and co-host, since launching my first podcast back in Portugal in 2008. Since then, I’ve moved to London, UK, and I’m currently in Dallas, Texas, US, and the journey has taken me through incredible experiences that taught me everything I know today about podcasting.

With this podcast, I will be sharing the ins and out of how to create a show that helps you grow online in a way that works for you and avoids overwhelm.

Using my background in content strategy and media production, and my commitment to ethical podcasting, I'll teach you to create an authentic, long-term podcast strategy while having fun with the process.

Topics discussed in this episode:

• Podcast Growth
• Podcast Content Strategies
• My journey through podcasting, live radio, broadcasting and digital marketing
• Types of podcast episodes
• What The Podcast Space will help you grow
• What makes a podcast great
• Challenge the status Quo

Takeaways from this episode:

• You don’t need to have years of experience in an industry to launch a podcast.
• After years of working as a producer and helping spread the expertise of other business owners, I’m now launching my own podcast to share my own knowledge.
• Every podcaster should push their comfort zone further with every episode: for me, I decided to launch a video podcast.
• Releasing imperfect content allows you to progress more than creating the perfect strategy that never sees the light of day.
• Radio, online radio, podcasting look vary from country to country.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Connect to us on social media:

YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA

Instagram https://www.instagram.com/thepodcastspace

Facebook https://www.facebook.com/thepodcastspace

Twitter https://twitter.com/thepodcastspace​

LinkedIn https://www.linkedin.com/company/the-podcast-space

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