The Podcaster's Guide to a Visible Voice

What values are at the heart of your podcast? As 2023 draws to a close, most of us are preparing for some kind of annual review, whether it's for our business or our personal lives. When you're looking back on your professional or family values and how they showed up this year, don't forget your podcast!

With all those moving parts, your show is almost like a business in and of itself. That means it deserves its own values. In the final episode of the year, Mary explores how to identify those values and incorporate them into every fibre of your podcast. This is a great way to make sure your show keeps striking the most authentic note, for you and your listeners, in every single episode of 2024!

Mary's tips for aligning your podcast's vision show you:

• A step-by-step method to figure out the feelings your podcast evokes
• Tricks to really hone in on your most essential values
• How to keep your podcast values front and centre throughout the year

Links worth mentioning from the episode:

• Brené Brown's Dare To Lead List of Values - https://brenebrown.com/resources/dare-to-lead-list-of-values/
• Identifying Your Business Values from the Being Boss Book - https://beingboss.club/values
• Episode 69, Intangible Values of a Podcast - https://www.organizedsound.ca/intangible-values-of-a-podcast-what-it-means-for-stats-metrics-and-monetization-episode-69/
• Create your planner with Agendio - http://www.visiblevoicepodcast.com/offers
• Manage your podcast on Trello - http://www.visiblevoicepodcast.com/offers

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected]
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

How does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you don't want to know! Lucky for all of us podcasters out there, Megan Dougherty—a brilliant digital marketing strategist, podcast producer, and creator of the State of Business Podcasting Report—is here to break down how to really get the most out of these statistics.

The great news is, if you take them as gentle nudges instead of mandatory prescriptions, all those pie charts and bar graphs offer awesome guidance (and validation!) as you fine-tune and fire up your podcast. Megan's informed and lighthearted approach to this year's intel banishes the statistics scaries, empowering you to balance your creative passion with some firm data that could make a big difference in 2024.

Get ready to uncover what the numbers have to say about:

• Why it's time to revisit your approach to your show's hook
• What it takes to establish yourself as a thought leader
• How to navigate video and social media without the overwhelm
• Where to change your approach so you can see more podcast success

Links worth mentioning from the episode:

• The State of Business Podcasting Report 2023 - https://podcastingforbusiness.com/the-state-of-business-podcasting-report/
• Megan's company, One Stone Creative - https://onestonecreative.net/
• The Company Show podcast - https://onestonecreative.net/companyshow/
• Podcasting for Business Conference - https://pfbcon.com/
• Tom Fox - https://pfbcon.com/tom-fox/
• Adobe Enhance - https://podcast.adobe.com/enhance
• Organic Discover for Podcasts - Episode 67 - https://www.organizedsound.ca/organic-discovery-for-podcasts-episode-67/

Connect with Megan:

• Website: https://Podcastingforbusiness.com
• LinkedIn: https://www.linkedin.com/in/doughertymegan/
• Instagram: https://www.instagram.com/oscpodcasting/

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected]
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

What metrics are you using to measure your podcast's success? Podcasting is a fantastic business marketing option. It's a uniquely transparent and personal way to showcase your thought leadership, your services, and your authentic self—all without having to style your hair. Like any marketing strategy, podcasters inevitably want to see how successful their show is, and it's understandable that they turn to popular metrics like downloads to figure this out.

In this episode, Mary breaks down why traditional advertising-focused stats might not be the best pick for independent podcasters. Instead, she suggests exploring value-based metrics like evidence of audience trust and indirect benefits to your business. These values, while harder to measure, tend to create a more telling picture of just how successful your podcast truly is.

Discover hard-hitting tips that will reveal your podcast's full impact:

• The harder-to-measure values that matter as much or more than "vanity metrics"
• How building your credibility helps increase your publicity
• The very real action your calls to action can ignite
• How to combine traditional metrics and meaningful values for comprehensive proof of your podcast's success

Links worth mentioning from the episode:

Full Funnel Effectiveness, report by Acast - https://drive.google.com/file/d/1gnqXjNlAqTyKqRm4GYevBmAr3TcoTB41/view?usp=drivesdk

Fun for Advertisers Across the Funnel, Canadian Listeners report by Acast - https://drive.google.com/file/d/1apIE5MIxV6aYYWxIIyqeOmT9S990VUwJ/view?usp=drivesdk

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected]
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

How well do you know your ideal podcast listener? If you can figure out—like, really, deeply identify—the purpose of your podcast and who you're creating it for, you'll discover the huge impact this can have on your show's success; it helps make every part super cohesive, from selecting your guests and topics, to reaching your ideal audience, to achieving personal growth along the way.

Multi-hyphenate entrepreneur Shobna Kannusamy has experienced all these benefits firsthand while creating her podcast, Colour Me Brave, where she amplifies the voices of women of colour through conversations that dive into their diverse experiences with identity, culture, and connection.

In this episode, Shobna explains how getting really deep into determining her show's purpose has fostered the safe space she set out to establish for the women she speaks with, her podcast listeners, and herself. She shares her experience of building out a super tangible, relatable, and complex ideal listener and the ways this has helped her leave the fear of judgment behind to focus on authenticity and impact in her newest passion project.

Consider how your own identity and culture influence your show as we explore:

• The impact your values and personal experiences have on your podcast voice
• How creating a strong ideal listener profile is directly connected to a stronger podcast and audience
• Navigating your fears and expectations around creating your show
• Why you can stop worrying so much about how many people are listening

Links worth mentioning from the episode:

• Shobna's podcast, Colour Me Brave - https://www.soirette.com/podcast
• Food Network's Wall of Bakers - https://www.foodnetwork.ca/article/wall-of-bakers-meet-the-cast/
• Mary's Ideal Listener workbook - https://organizedsound.ca/ideallistener

Engage with Shobna:

• Website: https://www.soirette.com/
• Instagram: https://www.instagram.com/soirette.coaching/
• LinkedIn: https://www.linkedin.com/in/shobnakannusamy

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected]
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

How are you helping new listeners discover your podcast? When the news dropped that Google Podcasts would be shutting down in early 2024 (RIP), the industry was a-buzz. Google's upcoming relocation of podcasts to YouTube Music will mean impactful changes for podcast creators, but those changes don't have to be negative!

Mary breaks down what was great about Google Podcasts and how you can make sure your show's organic discovery doesn't suffer in this shift. You'll want to save this episode for future reference—it's packed with tons of practical suggestions!

Ready to future-proof your podcast? Mary shares her insights on:

• The perks that came with Google Podcasts, for creators and listeners
• Why you'll want to get your podcast on YouTube if it isn't already
• What the stats say—is video killing the podcast star?
• How to increase your organic discovery, including some SEO insights!

Links worth mentioning from the episode:

• Cumulus Media and Signal Hill study - https://www.insideradio.com/free/while-youtube-is-top-platform-podcast-consumers-will-follow-their-favorites-anywhere/article_ae7f09b0-044c-11ee-9844-1ffdc5e2c68c.html
• Get your podcast on YouTube with YouTube Studio - https://studio.youtube.com/channel/UCdWEOsLyrCOEirJLLRYBQzw
• Mary's podcast listening apps directory - https://www.organizedsound.ca/directories/
• Episode 66 with Christian Klepp - https://www.organizedsound.ca/continuous-improvement-as-a-podcaster-with-christian-klepp-episode-66

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected]
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

In our rapidly changing, heavily digitized world, we need to level up our skills and improve or we run the risk of being left behind. This very fact led Christian Klepp, the co-founder of EINBLICK Consulting, to launch his podcast, B2B Marketers on a Mission, to help fellow marketers improve and succeed.

In his role as a podcast host, Christian continuously applies the growth mindset he teaches. Whether you're just planning your foray into podcasting or you're well-established and looking to level up your abilities, his experiences are sure to resonate with you and inform your own podcasting journey!

You'll want to take notes on Christian's podcasting insights:

• The importance of getting clear on your podcast's raison d'être
• An unorthodox method of getting inspiration from other podcasts
• Actionable tips for improving your hosting and interviewing skills
• How to approach getting your podcast in front of your ideal audience

Links worth mentioning from the episode:

• Christian's podcast, B2B Marketers on a Mission - https://www.einblick.co/podcasts/
• Christian's business, EINBLICK Consulting Inc. - https://www.einblick.co/
• Building a Story Brand by Donald Miller - https://bookshop.org/p/books/building-a-storybrand-clarify-your-message-so-customers-will-listen-donald-miller/9308684?ean=9780718033323
• Joseph Campbell - https://en.wikipedia.org/wiki/Joseph_Campbell

Engage with Christian Klepp:

• Website: https://www.einblick.co/podcasts
• LinkedIn: https://www.linkedin.com/in/christian-klepp-einblickconsulting
• YouTube: https://www.youtube.com/channel/UCxBLmwR7HW9ZYdm23VetY4A
• Einblick IG: https://www.instagram.com/einblickconsulting/

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected]
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

Everyone has that Inner Voice—you know, the one that pipes up now and then to say you aren't worthy enough, your ideas aren't worthy enough, to share with the world or on your podcast. Mary has had her own struggle with that negative dialogue, and, to this day, it can sneak in to cast uncertainty on this very podcast. The good news is the process for shifting that inner voice into positive energy, the kind that will fuel your podcasting endeavours, can start right now!

We're going to get emotional as we dive into:

• Why it's so important to make time for reflecting on your podcast
• How to accept the inner voice that questions our worthiness and transform its message
• What solo episodes can offer your listener and why they're so important
• A few tools for digging deeper into recognizing your worth

Links worth exploring from the episode:

• Origins of You by Vienna Pharaon https://bookshop.org/p/books/the-origins-of-you-how-breaking-family-patterns-can-liberate-the-way-we-live-and-love-vienna-pharaon/18612766?ean=9780593539910
• Episode 64 on how to share your story to help others - https://www.organizedsound.ca/share-your-story-to-help-others-episode-64/

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [email protected]
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Read the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

Your story is yours to share and it can serve a bigger purpose for your listener - it could change their whole world. Getting personal about your stories and experiences can make your listeners feel included, seen, and heard. Even if you prefer to avoid the spotlight, keep in mind that your podcast isn't about you. It's about what you can bring to the table through your lived experience. Being vulnerable enough to share a glimpse into what has made you, you, helps build a real connection with your listeners. What will you say today that will help someone else tomorrow?

Share Your Story By:

• Understanding why getting outside of yourself and your worries will broaden your relatability
• Knowing what level of intimacy to share in your stories
• Creating awareness around how even the smallest story could have a real impact on your listener.

Links to Explore From This Episode:

• "Runaway - Diary of a Street Kid" by Evelyn Lau - https://bookshop.org/p/books/runaway-diary-of-a-street-kid-evelyn-lau/10024893?ean=9780889104914
• "The Diary of Evelyn Lau" starring Sandra Oh - https://www.imdb.com/title/tt0106717/

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice
• Or email [email protected]
• Engage with Mary on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Find more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

The voice you have today is not the same voice you were born with. The things you experience and the media you're exposed to, all contribute to how you sound and frame what your idea of a powerful voice "should" sound like. But when you step out of the parameters set by culture, and abandon the idea of sounding "professional" you will discover that true power in your voice.

Today's episode is a revolution in how to think about your voice with Samara Bay, author of "Permission to Speak". We nerd out on redefining what power sounds like, why other people's voices and words impact your own voice, and what you can do to shift that narrative. Speaking with our "heart voice", we dare you to consider what it would be like to have a different, more empowering relationship with your voice.

Listen in as we break down the new sound of power including:

• How to authentically show up and be taken seriously
• Owning the words coming out of your mouth
• The importance of audaciously choosing to sound like you

Links worth exploring from the episode:

• Samara's book "Permission to Speak" - https://bookshop.org/p/books/permission-to-speak-how-to-change-what-power-sounds-like-starting-with-you-samara-bay/18485502?ean=9780593238684
• We Are The Music Makers Poem by Arthur O'Shaughnessy - https://www.poetryfoundation.org/poems/54933/ode-
• MoveOn.Org - https://front.moveon.org/
• Samara's podcast episode with Ilyse Hogue - https://www.iheart.com/podcast/1119-permission-to-speak-57847257/episode/how-to-inspire-hope-with-ilyse-69173429/
• Samara's podcast episode with Sarah Jones - https://www.iheart.com/podcast/1119-permission-to-speak-57847257/episode/sarah-jones-63057476/
• Brene Brown's episode on amour - https://brenebrown.com/podcast/brene-on-armored-versus-daring-leadership-part-1-of-2/
• Mary's podcast episode 55 on How to Find Your Podcasting Voice: Why Authenticity is 100 Times Better Than a Traditional Radio Voice - https://www.organizedsound.ca/how-to-find-your-podcasting-voice-why-authenticity-is-100-times-better-than-a-traditional-radio-voice-episode-55/

Engage with Samara Bay:

• Website - https://www.samarabay.com/
• Instagram - https://www.instagram.com/samarabay/

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice
• Or email [email protected]
• Engage with Mary on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Find more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

Reaching out to potential guests to appear on your podcast, especially those on your dream guest list, can feel overwhelming. Where do you start to create the perfect email so that they'll open up your email and say, "Yes!" Listen in as I unveil my blueprint for reaching out to potential guests so they'll want to be on your show. Plus, make sure you stay until the end of the episode because you'll hear a real life example of an email that was sent off, so you'll see how this all works in real life.

Key points from this episode:

• The step-by-step formula for creating the perfect reach-out email
• How to make your dream guest jump at the chance to be a guest on your show
• Why a relaxed follow-up is important

Links to Explore From This Episode:

• "Word Slut" by Amanda Montell - https://bookshop.org/p/books/wordslut-a-feminist-guide-to-taking-back-the-english-language-amanda-montell/7994946?ean=9780062868886
• Why Reliable Backups Are Vital For Your Podcast - EP 56 - https://www.organizedsound.ca/why-reliable-backups-are-vital-for-your-podcast-episode-production-process-episode-56/
• "Permission to Speak" by Samara Bay - https://bookshop.org/p/books/permission-to-speak-how-to-change-what-power-sounds-like-starting-with-you-samara-bay/18485502?ean=9780593238684

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice
• Or email [email protected]
• Engage with Mary on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Find more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com