The Podcaster's Journey

Episode Summary

In this episode of The Podcaster’s Journey, Kaleb opens up about being in the messy middle of his podcasting journey—no longer a beginner, but not quite “there” yet. He introduces the Next 10 Framework, a 3-step approach to start monetizing your podcast—even with a small audience.

Kaleb walks through practical, real-world advice on choosing between high-ticket and low-ticket offers, creating products your audience actually needs, and reverse-engineering your ideal lifestyle through podcasting. Whether you’re a creative, coach, or entrepreneur using your podcast as a tool to grow your business, this episode will help you find clarity and momentum.

Key Points & Highlights

– Entrepreneurship is like swimming between two islands

– Why audience size is overrated for monetization

– High-ticket vs. low-ticket: Which fits your life?

– How Kaleb’s Notion template is shaping his workflow

– The 3-step Next 10 Framework to monetize your podcast

Notable Quotes

“You don’t need thousands of listeners to make money. You just need the right offer.”

“Serve the people you love serving—and build from there.”

“Don’t worry about making a million. Make something great for the next 10 people.”

---------------

Episode Timestamps:

00:00 - The Island Metaphor for Entrepreneurs

01:00 - Why This Episode Matters If You’re in the Middle

02:59 - Point #1: The Myth of Audience Size

05:20 - How Engagement Beats Download Counts

06:17 - Point #2: High Ticket vs. Low Ticket

09:38 - Monetization that Aligns with Your Lifestyle

12:02 - Point #3: The Next 10 Framework

17:46 - Recap: 3 Steps to Monetize Effectively

18:44 - Invitation to Connect & Feedback Request

-------------

Join Our Newsletter:

https://bit.ly/tpjnewslettersignup

Want to stay accountable? Join my free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney

️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/FmzZNFFGUh4

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

In this episode, I’m reflecting on the first 25 episodes of my podcast and making a crucial shift: treating my podcast like a business. Over the next 90 days, I’ll document everything—growth strategies, revenue tracking, and workflow optimization—so you can follow along and transform your podcast into a business asset, too.

• Why I decided something needed to change after 25 episodes

• The 90-day challenge: treating my podcast as a real business

• The three pillars: audience growth, workflow efficiency, and monetization

• Why most podcasters struggle with monetization and marketing

• The four-phase framework we’ll be using for Season 2

• What you can do this week to start treating your podcast like a business

If you’re a podcaster or creative entrepreneur looking to turn your show into a business, this season is for you.

---------------

Episode Timestamps:

00:00:00 - Introduction & Celebrating 25 Episodes

00:02:00 - Why Something Has to Change in Season 2

00:04:00 - The 90-Day Challenge: Treating My Podcast Like a Business Asset

00:06:00 - The Three Key Objectives: Audience Growth, Workflow Efficiency, and Monetization

00:08:30 - Why Most Podcasters Struggle to Make Money & Common Pitfalls

00:11:00 - The Importance of Having a Marketing Plan (And Why Podcasters Fail Without One)

00:13:30 - Why Lead Generation Matters More Than You Think

00:15:30 - The Four-Phase Framework for Transforming My Podcast Into a Business

00:17:30 - My Approach to Treating a Podcast Like a Business & Tracking ROI

00:18:30 - Final Thoughts & Call to Action

-------------

Join My Newsletter:

https://bit.ly/tpjnewslettersignup

Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney

️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/lgTLgPkLabU

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business — without burning out in the process.

In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting — focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself.

I’m committing to showing up for 90 days — and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting.

If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday.

Let’s figure this out — together.

Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total mindset, reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business, without burning out in the process.

In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting, focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself.

I’m committing to showing up for 90 days, and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting.

If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday.

Let’s figure this out — together.

-------------

Join The Newsletter:

https://bit.ly/tpjnewslettersignup

Want to stay accountable? Join my free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney

️ If you're here for the journey, let me know in the comments. Let’s stay focused, stay strategic, and keep moving the needle forward together.

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Audio Version: https://bit.ly/3XGRmte

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

If you’re feeling stuck and wondering why your hard work isn’t getting the results you want, I have a theory: You’re working too hard on your dream—but on the wrong things.

A few years ago, I went all in on my music career. I shut down my teaching studio, poured everything into songwriting and production, and worked harder than ever. And after two years? I was burnt out. I had no love left for the thing I once cared about most.

That experience taught me a hard truth: effort alone isn’t enough.

This episode is all about breaking free from busy work and focusing on the 20% of tasks that actually move the needle. We’ll talk about:

The Pareto Principle and how to use it to your advantage

Why we default to busy work (and how to stop)

The Jenga effect—how to focus on the right foundational pieces

A simple action plan to eliminate distractions and make real progress

Your challenge: Take 15 minutes today to list everything you’re working on. Circle what actually moves your podcast forward. Cut (or delegate) the rest.

---------------

Episode Timestamps:

00:00 – Are You Working Too Hard? Why effort alone isn’t the answer

00:32 – The story of shutting down my teaching studio to chase my music dream

01:56 – When hard work leads to burnout: Losing joy for what I loved most

02:24 – The Pareto Principle: Why 20% of your work drives 80% of results

03:17 – The trap of busy work—how I wasted time instead of making real progress

05:08 – Why we default to low-impact tasks (and how to shift focus)

06:20 – The Jenga Effect: How to identify the foundational work that changes everything

07:47 – Signs you’re stuck in busy work (and what to do instead)

09:09 – The danger of perfectionism—stop researching & start executing

10:24 – Losing focus: How jumping between tasks slows progress

11:07 – The 20% That Actually Matters for creative podcasters

12:28 – High-impact tasks: What successful creators focus on

13:57 – The Laser vs. Floodlight approach to focus and productivity

14:55 – Your Action Plan: A 4-step system to identify & prioritize your most valuable work

17:46 – How to gamify productivity & stay accountable

18:42 – Systems for efficiency: Time blocking, batch recording, and automation

20:36 – Your Challenge: Take 15 minutes to audit your time & eliminate distractions

21:36 – Final thoughts: More effort isn’t the answer—more focus is

-------------

Join Our Newsletter:

https://bit.ly/tpjnewslettersignup

Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney

️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Audio Version: https://bit.ly/3XGRmte

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:

Failure isn’t the enemy of success—it’s the foundation of it. In this episode of The Podcaster’s Journey, I share my personal experiences with failure, perfectionism, and learning to let go of unrealistic expectations. From my journey in music to launching Podcast Builders, I’ve struggled with the fear of public failure, getting stuck in analysis paralysis, and defining success purely by metrics.

But what if failure isn’t something to avoid, but rather a crucial step toward growth? I break down five major obstacles that might be holding you back and how embracing failure can propel your podcast—and your creative career—forward.

If you’ve ever hesitated to hit publish, worried about how others perceive your work, or felt discouraged by slow growth, this episode is for you. Join me as we discuss how to shift our mindset, stay consistent, and redefine what success truly means.

Episode Timestamps:

00:00 - Revisiting a childhood dream of becoming a musician

02:20 - The trap of perfectionism and how it held me back

05:35 - Why failure is essential to learning and growth

06:30 - Fear of public failure and the reality of how people perceive us

09:11 - Perfectionism vs. progress: The Pareto Principle in podcasting

12:16 - Why defining success by metrics alone can be misleading

15:28 - Comparison is the thief of joy: Why your journey is unique

18:23 - Failure is not your identity—how to separate temporary setbacks from self-worth

19:33 - The takeaway: Failure is the foundation of success

Join Our Newsletter:

https://bit.ly/tpjnewslettersignup

Resources Mentioned:

Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/5RUKC9ciCEg

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:

Struggling to hit the record button for your podcast episode? You’re not alone. In Episode 23, I share my personal struggle with creative blocks, perfectionism, and procrastination—and how I'm pushing through to hit the record button.

We’ll explore:

• The hidden reasons behind recording paralysis

• Simple strategies to overcome perfectionism

• How accountability can transform your workflow

• Why deadlines matter (even for your own projects)

If you’ve ever felt stuck, overwhelmed, or frustrated with content creation, this episode will leave you feeling empowered and ready to hit the record button.

Episode Timestamps:

00:00 - Introduction: The Struggle to Hit Record

02:36 - Understanding Why You’re Stuck

05:21 - Perfectionism: The Hidden Enemy

08:11 - Accountability and Deadlines

10:32 - Learning to Respect Your Own Work

12:50 - Final Thoughts: Imperfect Action Beats Inaction

Join Our Newsletter:

https://bit.ly/tpjnewslettersignup

Resources Mentioned:

Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/vGqYE5BWR5c

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:

Have you ever had a big idea—something that excited and inspired you—only to see it fade away because you didn’t follow through? If that sounds familiar, you’re not alone.

In this episode of The Podcaster’s Journey, I share my personal struggle with staying consistent and how I’ve worked to overcome what my wife calls my six-month slump. From failed projects to unfinished dreams, I dive into what has finally helped me start following through on my creative ideas.

Here’s what we cover in today’s episode:

• Why dreamers often struggle with execution

• The power of accountability and community in staying consistent

• How my business coach and mastermind group helped me push through roadblocks

• The mindset shifts that helped me become a doer instead of just a dreamer

• Why only 6% of podcasters make it to 100 episodes and what that means for your journey

• The difference between being a consumer vs. being a creator

If you’re a creative entrepreneur or podcaster who struggles with sticking with your projects, this episode is for you.

Episode Timestamps:

00:00 - Intro: The Struggle of Turning Dreams Into Reality

01:30 - Childhood Dreams: Big Ideas That Never Took Off

04:15 - My Wife’s Observation: The Six-Month Slump

06:10 - Why Accountability Matters in Staying Consistent

07:45 - How My Business Coach and Community Helped

09:30 - Why 6% of Podcasters Make It to 100 Episodes

11:15 - The Mindset Shift: From Consumer to Creator

13:00 - Understanding the Long Game: Realistic Success Timelines

14:45 - The Power of Community: Why You Can’t Do It Alone

16:30 - My Call to Action: Join The Podcaster’s Journey Facebook Group

Join Our Newsletter:

https://bit.ly/tpjnewslettersignup

Resources Mentioned:

Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/iQS2aVsOTHo

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:

In this episode of The Podcaster’s Journey, Kaleb dives into an enlightening conversation with Carl Pullein, a celebrated time management guru and author of Your Time, Your Way. Carl shares his journey, from humble beginnings organizing revision timetables to becoming a leader in productivity strategies.

Together, Kaleb and Carl explore the power of systems like Collect, Organize, and Do (COD), the Time Sector System, and practical steps for creative entrepreneurs to move from chaos to control. Learn how to master your time, balance priorities, and create consistent, meaningful progress in your work and life as a creative entrepreneur.

Key Points & Highlights:

• Carl’s productivity journey and how early habits shaped his systems.

• The benefits of analog vs. digital tools for managing time.

• Why consistency and simplicity are crucial for long-term success.

• Practical advice for balancing work, family, and personal goals.

• The importance of defining and protecting your core work.

Episode Timestamps:

00:00:00 Introduction and overview of today’s episode

00:01:00 Kaleb reflects on Carl’s COD system and his personal productivity struggles

00:02:30 Carl shares his early experiences with time management

00:06:30 The impact of analog tools and pen-and-paper planning

00:09:00 Challenges with AI and productivity tools

00:13:30 How cultural differences in Korea shaped Carl’s perspective on productivity

00:24:55 Understanding the Time Sector System and its advantages

00:39:00 How creative entrepreneurs can define and focus on their core work

00:57:00 Carl discusses his book Your Time, Your Way and how it helps readers

Join Our Newsletter:

https://bit.ly/tpjnewslettersignup

Resources Mentioned:

- Check Out Carl's Book (Your Time Your Way) here: https://amzn.to/3CoRfMi

- Email Carl here: [email protected]

- Sign Up for the Transformative and Free COD course here:

https://carl-pullein.thinkific.com/courses/beginners-guide-to-building-your-own-productivity-system

Call to Action:

If this episode resonated with you, please like, comment, and subscribe.

Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/9_DEBoZpdcw

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Episode Summary:

Welcome to Episode 20 of The Podcaster’s Journey! Every 10 episodes, I sit down for an open and honest journal entry to reflect on the highs, lows, and lessons learned. In this milestone episode, I share my experiences from the past 10 episodes, focusing on challenges, workflow improvements, and personal growth as a podcaster.

From navigating consistency to adopting new tools like Squadcast and Descript, I talk about what’s working, what’s not, and how storytelling has shaped my content. I also discuss the inspiration I’ve gained from interviews and the goals I’m setting for the next 10 episodes.

If you’re a podcaster—or aspiring to be one—this episode offers a behind-the-scenes look at the struggles and victories of building a sustainable podcasting journey.

Join the conversation in our Podcaster’s Journey Facebook group to share your thoughts, workflows, or tips for making podcasting more manageable and enjoyable!

Key Points & Highlights:

• The challenges of staying consistent and keeping up with workflows

• New tools adopted and their impact on my podcasting process

• How storytelling has transformed my podcasting approach

• Personal and professional growth from hosting a six-week cohort

• Setting goals for the next 10 episodes, including inviting more guests

Episode Timestamps:

00:00 - Welcome to Episode 20

00:29 - Overview of journal entry questions

00:59 - Challenges from episodes 11-20

03:05 - Reflecting on sustainable workflows

04:04 - Tools and processes: Squadcast and Descript

05:26 - Focusing on storytelling and inspiration from Episode 8

07:45 - Learning from a podcast coach’s storytelling framework

08:41 - Practicing storytelling through social media clips

09:11 - Personal and professional growth: Six-week cohort insights

10:22 - The mindset shift: Asking for opportunities

12:05 - Managing a “six-month slump” and personal patterns

14:04 - Refining workflows and tackling the weakest links

15:42 - Inspirational moments and lessons from Carl’s interview

17:19 - Goals for the next 10 episodes

18:46 - Inviting listeners to join the Facebook group

19:45 - Closing thoughts and next steps

Join Our Newsletter:

https://bit.ly/tpjnewslettersignup

Resources Mentioned:

• The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney

Call to Action:

If this episode resonated with you, please like, comment, and subscribe to support the channel.

Let us know in the comments: What’s one system or workflow that has made your podcasting journey easier?

Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Audio Version: https://bit.ly/3XGRmte

Episode Summary:

Welcome to The Podcaster’s Journey! In this episode, Kaleb is joined by podcasting educator and content creator Moses Kabandana to explore how podcasters can build sustainable workflows and avoid burnout. Moses shares his journey from content creation to podcasting and reveals the systems and strategies that have helped him maintain consistency over time. This episode is packed with actionable tips for reducing friction, balancing creativity with practicality, and focusing on long-term success.

Key Points & Highlights:

• The role of planning in podcasting longevity

• Reducing friction in podcast production to make the process easier

• Tips for taking intentional breaks to avoid burnout

• Moses’s inspiring journey from content creator to podcasting educator

• How to build sustainable workflows that keep you consistent

Episode Timestamps:

0:03 - Relating to the Challenge of Podcast Consistency

0:32 - Episode Introduction and Focus on Sustainability

1:02 - Guest Introduction: Moses Cabandana and His Journey

2:37 - Beginning the Interview with Moses

3:06 - Moses on Traveling in Rishikesh, India

3:31 - Discussing Travel and Cultural Exploration

5:01 - Moses’s Shift to Remote Work and Full-Time Traveling

5:57 - Highlights of 2024 Travels Across Continents

7:25 - Kaleb Reflects on His Limited Travel Experiences

9:31 - Transition to Podcast Sustainability Conversation

10:01 - Moses’s Early Beginnings and Introduction to Technology

10:59 - Moses’s Journey into Podcasting

12:27 - Evolving Focus of Moses’s Podcast Content

13:25 - The Importance of Stories in Podcasting

14:48 - Key Moments Leading to Moses’s Podcast Journey

15:39 - Moses’s Early Content Creation on YouTube and Vine

17:34 - The Evolution of Podcasting and Video Content

18:39 - Creative Challenges with Vine’s Short Format

21:21 - Balancing Creativity and Sustainability in Podcasting

21:50 - Finding a Unique Podcast Perspective and Focus

23:15 - Exploring Refugee Stories as a Podcast Niche

24:39 - Kaleb Reflects on the Power of Storytelling

26:33 - Moses on Learning to Listen as a Podcaster

28:26 - The Journey of Becoming a Better Listener

30:23 - Memorable Podcast Episodes and Conversations

32:45 - Kaleb’s Most Impactful Podcast Conversation So Far

34:37 - Introducing Cabandana Academy and Its Origins

36:02 - Empowering Podcasters Through Education

37:59 - Moses’s Vision for Sustainable Podcasting

39:21 - The Core Mission of Cabandana Academy

42:11 - Reducing Friction in Podcasting for Longevity

46:05 - Planning: A Key to Avoiding Podfade

49:28 - Personal Lessons from Burnout in Podcasting

51:50 - Creating Systems for Podcast Sustainability

55:17 - The Importance of Taking Breaks in Podcasting

57:38 - Overcoming the Fear of Taking Breaks

58:36 - Moses’s Struggles with Editing Burnout

1:00:29 - Case Study on Benefits of Taking a Podcast Break

1:03:53 - Communicating Breaks with Your Audience

1:06:12 - Prioritizing Long-Term Goals Over Short-Term Consistency

1:09:27 - The Podcaster’s Journey: Learning from Burnout

1:13:32 - Balancing Creativity and Systems for Sustainability

1:17:24 - What’s Next for Cabandana Academy

1:20:50 - The Value of Slowing Down During Growth

1:23:13 - Call to Action: Just Start Recording Your Podcast

1:24:33 - Where to Find Moses’s Podcast and Resources

1:26:37 - Closing Thoughts on Sustainability in Podcasting

Join Our Newsletter:

https://bit.ly/tpjnewslettersignup

Resources Mentioned:

• The Moses Kandaba Podcast: https://www.youtube.com/@TheMosesKabandanaPodcast/videos

• Moses's IG: https://www.instagram.com/kabandanamoses/

• The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney

Call to Action:

If this episode resonated with you, please like, comment, and subscribe to support the channel.

Let us know in the comments: What’s one system or workflow that has made your podcasting journey easier?

Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/RvROlqtFNM4