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Episode Summary:
Welcome to The Podcaster’s Journey! In this milestone episode, Kaleb reflects on the first 90 days of his podcasting journey and the lessons learned from missing his goal of reaching the top 25% of podcasts. He candidly shares insights into his social media strategies, what went wrong, and how he’s adapting for the next quarter. This episode is packed with actionable tips on refining your podcast’s social media game and why sustainable growth matters more than vanity metrics.
Key Points & Highlights:
• The goal to break into the top 25% of podcasts—and why it wasn’t achieved.
• Lessons learned from ineffective social media strategies.
• The difference between adding noise vs. creating value in the marketplace.
• Why the quality of the audience matters more than quantity.
• A new 90-day plan to refine strategies, connect authentically, and grow sustainably.
Episode Timestamps:
0:00 - Welcome and Reflecting on the First 90 Days
1:27 - Reviewing the First Quarter Social Media Strategy
4:21 - Lessons from Daniel Priestley’s Oversubscribed
6:11 - A Humbling Look at Social Media Metrics
10:33 - What Went Wrong and Why it Matters
12:29 - The Plan for the Next 90 Days
15:41 - Building Meaningful Connections with Your Audience
17:59 - Emphasizing Quality Over Quantity in Podcasting
21:52 - Wrapping Up with Key Takeaways
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
• Oversubscribed by Daniel Priestley
• The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
Call to Action:
If this episode resonated with you, please like, comment, and subscribe to support the channel.
Let us know in the comments: What’s one lesson you’ve learned from your own social media strategies?
Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/d_8N9fzb-zs
Episode Summary:
Welcome back to The Podcaster’s Journey! Have you ever wondered how to level up your podcast audio quality to sound like a pro? In this episode, Kaleb shares practical tips and actionable advice to help podcasters at any level achieve better audio quality.
Drawing from personal experiences, Kaleb covers common recording pitfalls, best practices for mic placement, tips for creating a professional recording environment, and essential settings for remote recording success. Plus, learn about a free workflow document designed to streamline your podcasting process and help you record with confidence.
Whether you’re just starting out or looking to refine your craft, this episode will equip you with tools to take your podcast recordings to the next level!
Key Points & Highlights:
• Kaleb’s first podcast editing experience and the challenges of achieving pro-level audio
• Common pitfalls in podcast recording and how to avoid them
• Mic placement tips for optimal sound clarity and impact
• Creating a recording environment that minimizes echo and noise
• Essential settings and recommendations for remote recordings (Zoom, Riverside, Squadcast)
• Free downloadable workflow checklist for a seamless recording process
Episode Timestamps:
0:00 - Introduction: The Journey to Pro-Level Audio
0:01 - Kaleb’s First Podcast Interview Experience
1:00 - Why Every Podcaster Wants Pro-Level Audio
1:30 - Welcome to The Podcaster’s Journey: Helping You Avoid Pitfalls
1:53 - Overview of Today’s Topics: Pitfalls, Remote Recording, and Workflow Hacks
3:16 - Call to Action: Free Workflow Document at PodcastBuilders.co
3:46 - Common Pitfalls to Avoid: Improper Mic Placement
4:14 - How to Find the Correct Mic Position
5:03 - Preventing Plosives: The Importance of Mic Angle
6:29 - Maintaining Consistent Mic Distance
7:27 - Adjusting Mic Placement for Optimal Sound Quality
7:56 - Why Avoid Bumping Cables or Mic Stands
8:24 - The Importance of Using a Pop Filter
9:16 - Comparing Audio With and Without a Pop Filter
9:59 - Setting Up Your Recording Environment for Success
10:55 - Why Room Setup and Sound Absorption Matter
12:22 - Summary of Simple and Cost-Effective Audio Improvements
12:50 - Call to Action: Join The Podcaster’s Journey Facebook Group
13:17 - Remote Recording Success: Why Riverside or Squadcast is Recommended
14:15 - Tips for Improving Zoom Recordings
14:43 - Zoom Settings: Correct Mic Input and Levels
15:38 - Gain Staging: Avoiding Clipping
16:08 - Using Headphones to Improve Audio Quality
17:05 - Leveraging Zoom’s High-Fidelity Music Mode
18:13 - Setting Up Separate Audio Tracks and Clean Video Feeds
19:39 - Overview of the Free Workflow Checklist
20:29 - Benefits of a Streamlined Recording Process
20:59 - Final Call to Action: Download Free Resources and Join the Facebook Group
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
• Free Workflow Document and Zoom Settings Guide: https://www.podcastbuilders.co/resources
• The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
Call to Action:
If you found this episode helpful, like, comment, and subscribe! Share your favorite tip in the comments below. For more resources and a supportive podcasting community, join us on Facebook: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/V710tzOg6s4
Episode Summary
Welcome back to The Podcaster’s Journey! Have you ever felt like your stories don’t land, leaving you frustrated or doubting your ability to connect with others? Kaleb opens up about the art of storytelling, sharing personal struggles and practical tips for captivating an audience.
In this episode, Kaleb explores why storytelling is crucial for podcasters, how to structure your stories effectively, and the mindset shift needed to grow as a storyteller. Drawing inspiration from a previous conversation with Anthony Do, Kaleb breaks down the three essential elements of storytelling—beginning, middle, and end—while encouraging you to practice and refine your craft.
By the end of this episode, you’ll have actionable steps to tell better stories and connect deeply with your audience.
Key Points & Highlights
• Why storytelling matters for podcasters and communicators
• Overcoming self-doubt and the narrative that your stories don’t matter
• The three-part structure for powerful storytelling: beginning, middle, and end
• How to shift from a fixed to a growth mindset in storytelling
• Practical tips for improving your confidence and storytelling skills
Episode Timestamps
0:00 - Introduction: Do Your Stories Connect with People?
0:09 - The Frustration of Feeling Like a Bad Storyteller
1:23 - Are Your Stories Worth Sharing? Changing the Narrative
3:06 - Welcome to The Podcaster’s Journey: Why Storytelling Matters
4:07 - Inspiration from Anthony Do and His Storytelling Mastery
5:36 - Why You Can Be Just as Captivating as a Natural Storyteller
6:33 - Call to Action: Join The Podcaster’s Journey Facebook Group
6:57 - Three Keys to Great Storytelling: Confidence, Structure, and Mindset
7:27 - Aristotle on Habits: Building Confidence Through Repetition
7:54 - Structuring Your Stories: Beginning, Middle, and End
9:16 - Why a Strong Beginning is Crucial
9:41 - Avoiding the Spiderweb Trap: Setting Up Your Story Properly
10:37 - Painting the Stakes and Adding Conflict in the Middle
11:33 - Crafting a Memorable Conclusion
12:01 - Practicing at Holiday Gatherings: Building Your Skills
12:29 - Shifting Your Mindset from Fixed to Growth
13:25 - Embracing Mistakes as Opportunities to Improve
13:53 - Why Practice Makes Perfect in Storytelling
14:50 - Wrap-Up: Share Your Stories and Keep Growing
Join Our Newsletter
https://bit.ly/tpjnewslettersignup
Resources Mentioned
The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
Sponsors
This episode is brought to you by PodcastBuilders.co. Explore our tools to elevate your podcast: https://www.mypodcastreport.com/
Call to Action
If you enjoyed today’s episode, please like, comment, and subscribe! Hit the notification bell to stay updated on future episodes. Join our community for more tips and resources: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/2Uf-T_Id0pY
Welcome back to The Podcaster’s Journey! In this episode, Kaleb talks about a challenge every creative faces: imposter syndrome. Inspired by a conversation with Anthony, Kaleb explores how to stop “fighting” imposter syndrome and start “dancing” with it, using self-doubt as fuel rather than fear.
Learn about the common triggers like comparison, fear of failure, and perfectionism, and work through the five-step framework to overcome imposter syndrome. Kaleb also shares his story of battling self-doubt in music school and what ultimately helped him persevere.
Key Points & Highlights
• Understanding what imposter syndrome is and its common triggers
• How to reframe negative thoughts and turn doubts into growth fuel
• A practical five-step process to combat imposter syndrome
• Why progress is more important than perfection
• Kaleb’s personal story of self-doubt, persistence, and growth
Episode Timestamps
0:00 - Welcome and Introduction
1:08 - What is Imposter Syndrome?
2:36 - Common Triggers: Comparison to Others
4:12 - Fear of Failure and How to Reframe It
6:38 - Perfectionism: Why Done is Better Than Perfect
7:05 - A Five-Step Framework for Overcoming Imposter Syndrome
7:35 - Step 1: Recognize and Name It
8:28 - Step 2: Reframe Negative Thoughts (Kaleb’s Performance Story)
9:53 - Step 3: Focus on Progress, Not Perfection
10:48 - Step 4: Find Community and Share Your Struggles
12:16 - Step 5: Keep Showing Up - Confidence Grows Through Action
13:18 - Kaleb’s Music School Story: Sticking It Out Despite Self-Doubt
17:41 - Final Reflection: Where Do You Feel Like an Imposter?
18:27 - Reframing Your Why and Taking Action
19:54 - Call to Action: Reach Out for a Brainstorming Call
Resources:
Book a free 25 minute podcast strategy call with me: https://tidycal.com/kalebstock/25-minute-podcast-meeting
Join Our Newsletter
https://bit.ly/tpjnewslettersignup
Sponsors
This episode is brought to you by PodcastBuilders.co. Check out our free podcast assessment tool to elevate your podcast: https://www.mypodcastreport.com/
Call to Action
If you enjoyed today’s episode, please like, comment, and subscribe! Hit the notification bell to stay updated on future episodes.
Join our community for more tips and resources: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/fe4WMYIWyLg
Welcome to The Podcaster’s Journey! In this episode, Kaleb explores the journey of creativity, addressing its ups and downs, from inspiration to creative blocks. Discover how intrinsic and extrinsic motivations drive creativity, and learn practical tools to embrace imperfections, set boundaries, and find inspiration. Kaleb also reflects on the role of community in fostering creative growth and how to stay motivated through your podcasting journey.
Key Points & Highlights
• The psychology of creativity: Finding your spark
• Overcoming perfectionism and creative blocks
• The importance of intrinsic and extrinsic motivation
• How community drives creative growth
• Celebrating small wins in your podcasting journey
Episode Timestamps
0:00 - Welcome and Introduction
0:52 - Where Does Creativity Come From?
2:43 - The Role of Intrinsic and Extrinsic Motivation
7:16 - Overcoming Creative Barriers: Fear and Blocks
13:30 - How AI Can Help Overcome Creative Blocks
17:25 - Setting Boundaries for Creative Work
20:09 - Celebrating Small Wins in Creativity
24:00 - The Role of Community in Creativity
27:36 - Final Thoughts: Creativity Is a Journey, Not a Destination
28:05 - Call to Action: Book a Free Brainstorming Call
Join Our Newsletter
https://bit.ly/tpjnewslettersignup
Resources Mentioned
Book a free call: https://tidycal.com/kalebstock/25-minute-podcast-meeting
Sponsors
This episode is brought to you by PodcastBuilders.co. Check out our free podcast assessment tool to elevate your podcast: https://www.mypodcastreport.com/
Call to Action
If you enjoyed today’s episode, please like, comment, and subscribe! Hit the notification bell to stay updated on future episodes. Join our community for more tips and resources: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/gMiDRvGF-fs
Episode Summary:
Welcome to The Podcaster’s Journey! In this episode, Kaleb delves into the power of the compound effect and how small, consistent actions can lead to significant growth in your podcasting journey. Drawing from personal experiences and insights from Darren Hardy’s book The Compound Effect, Kaleb explores how daily habits and intentional choices create momentum for success. If you’re ready to take your podcast to the next level, this episode is packed with practical advice to help you stay consistent and grow sustainably.
Episode Timestamps:
0:00 - Welcome and Introduction
0:36 - The Myth of Overnight Success
2:03 - Introducing the Compound Effect and Its Impact
5:27 - Personal Lessons from Nashville: Talent vs. Consistency
7:50 - Overcoming Imposter Syndrome in a Music Degree
10:42 - The Role of Daily Habits in Podcasting Growth
13:44 - Kevin Shen’s Studio Journey and the Power of Small Improvements
14:10 - Darren Hardy’s Three Friends Story: A Hypothetical Case Study
17:30 - Choices and Their Ripple Effects on Success
18:26 - Gardening as a Metaphor for Podcast Growth
19:52 - Practical Tips for Building Consistency in Podcasting
22:00 - Call to Action: Focus on Consistent Habits and Community Support
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
The Compound Effect by Darren Hardy
Call to Action:
If you enjoyed today’s episode, please like, comment, and subscribe! Hit the notification bell to stay updated on future episodes. Join our community for more tips and resources: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/HOiK8_WPoag
Welcome to The Podcaster’s Journey! In today’s episode, I reflect on a pivotal moment where I let fear dictate my decision-making. Through this story, I uncover the importance of facing discomfort and embracing growth, even in challenging situations. I share insights on overcoming intimidation and learning to navigate fear constructively. Whether you’re a podcaster or someone pursuing a passion, this episode will inspire you to push through obstacles and focus on your journey.
Key Points & Highlights:
• Letting fear guide decisions and its consequences.
• Why pushing into discomfort leads to growth.
• How to reframe mistakes as growth opportunities.
Notable Quotes:
“What you are looking for in life generally lives on the other side of that uncomfortable place.”
“I want to live my life in a way where I don’t allow fear to dictate my decisions.”
Episode Timestamps:
0:00 – Introduction
0:31 – Acknowledging the challenges of consistency
1:00 – The story of letting fear drive decisions
5:16 – Choosing growth over comfort
8:08 – Reflection on overcoming intimidation
10:02 – Insights from the journey
12:56 – Encouragement to push into discomfort
13:56 – Call to action and listener engagement
14:26 – Closing thoughts and Thanksgiving wishes
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Call to Action:
If you enjoyed today’s episode, please take a moment to like, comment, and subscribe! Hit the notification bell so you don’t miss future episodes. Let me know in the comments what topics you’d like me to cover or if you have any feedback!
Want to take your podcasting journey further? Join our community for more tips and resources: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/IvdS-6fgs1Y
Episode Summary:
Welcome to The Podcaster’s Journey! In this episode, Kaleb shares a game-changing breakthrough that redefined his podcasting approach. Discover how he engaged over 230 leads for his new podcast cohort by stepping out of his comfort zone and focusing on audience-driven solutions. Kaleb dives into lessons on balancing perfectionism with action, leveraging high-quality advice, and understanding your audience’s true needs. If you’re building a podcast for impact, this episode will inspire your next steps.
Key Points & Highlights:
How stepping out of your comfort zone drives personal and professional growth.
Why talking to your audience is critical for building meaningful solutions.
The value of testing ideas in real-time and adapting based on feedback.
Using data from conversations to design impactful podcasting programs.
Episode Timestamps:
0:00 - Welcome and Introduction
1:15 - Setting the Stage for a Creative Breakthrough
3:30 - Discovering the Power of Podcast Coaching
6:05 - Launching a Podcast Cohort to Build Sustainability
9:10 - Lessons from Daniel Priestley on Audience Validation
12:00 - Engaging Over 230 Leads with a Simple Post
14:25 - Key Takeaways for Building Audience-Driven Solutions
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
Daniel Priestley’s Oversubscribed and Entrepreneur Revolution
The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
Sponsors:
This episode is brought to you by PodcastBuilders.co. Check out our free podcast assessment tool to elevate your podcast: https://www.mypodcastreport.com/
Call to Action:
If you enjoyed today’s episode, please like, comment, and subscribe! Hit the notification bell to stay updated on future episodes. Join our community for more tips and resources: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/xfJGF6fTNbs
Episode Summary:
Welcome to The Podcaster’s Journey! In this landmark 10th episode, Kaleb takes a moment to reflect on his journey so far. Throwing out the usual format, he dives into an honest self-interview, discussing the most challenging aspects, biggest lessons, and fulfilling moments from the first 10 episodes. Kaleb shares what it’s been like balancing content creation with life, talks about the tools that have been most helpful, and lays out his goals for the next 10 episodes. This episode is a raw look into the behind-the-scenes of podcasting and a reminder to all creators to keep pushing forward, even when things don’t go as planned.
Key Points & Highlights:
The challenge of maintaining consistency and staying ahead on episode production.
Balancing other priorities with podcasting goals and lessons learned along the way.
Favorite tools for podcasting, including AI and editing software.
Inspiration from conversations and the growth of storytelling skills.
Setting goals for the next phase and focusing on sustainable progress.
Episode Timestamps:
0:00 - Episode Intro
1:05 - Reflecting on Consistency Challenges
3:30 - Struggling to Stay Ahead
6:10 - Identifying Weak Links
8:20 - Tools for Content Creation
12:15 - Editing and Production Workflow
14:50 - Using AI Tools for Audio Cleanup
17:00 - Creating Assets with ChatGPT
19:25 - Social Media and Repurposing Content
22:05 - Personal Growth and Milestones
25:40 - Connecting with Listeners
29:15 - Goals for the Next 10 Episodes
32:30 - Encouragement for Fellow Podcasters
34:45 - Closing Thoughts and Call to Action
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
Russell Brunson’s Expert Secrets
The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
Sponsors:
This episode is brought to you by PodcastBuilders.co. Check out our free podcast assessment tool to help you elevate your show: https://www.mypodcastreport.com/
Call to Action:
If you enjoyed today’s episode, please like, comment, and subscribe! Hit the notification bell to stay updated on future episodes. We’d love to hear your thoughts and feedback. Join our community for more tips and resources: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/PWJO5NfP62c
Episode Summary
Welcome to The Podcaster’s Journey! In this episode, Kaleb wraps up the three-part mini-series on laying the foundations by focusing on building a brand identity for your podcast. Kaleb explains what brand identity is and breaks down simple, actionable steps to establish one for your show. He discusses defining your mission and vision, identifying your target audience, choosing the right tone and voice, and developing a visual brand. Kaleb also emphasizes the importance of consistency and how a strong brand identity creates trust and clarity with your audience. This episode is packed with practical advice to help you refine your podcast’s branding and connect more effectively with your listeners.
Key Points & Highlights
Defining your podcast’s mission and vision before you even hit record.
Understanding your target audience and what they need from your content.
Choosing the tone and voice that best reflect your podcast’s goals.
Designing a cohesive visual brand that aligns with your message.
The benefits of consistent branding for trust and audience loyalty.
Episode Timestamps
0:00 - Introduction and Series Recap
0:40 - What Is Brand Identity?
2:10 - Step 1: Defining Your Mission and Vision
5:00 - Step 2: Understanding Your Target Audience
7:20 - Step 3: Choosing Your Tone and Voice
9:50 - Step 4: Developing Your Visual Brand
12:30 - Connecting Your Brand to Your Content
13:45 - Closing Thoughts and Call to Action
Join Our Newsletter
https://bit.ly/tpjnewslettersignup
Resources Mentioned
Simon Sinek’s Start With Why: https://simonsinek.com/books/start-with-why/
Kaleb’s Facebook Group for Podcasters: https://www.facebook.com/groups/thepodcastersjourney
Sponsors
This episode is brought to you by PodcastBuilders.co. Check out our free podcast assessment tool to help you elevate your show: https://www.mypodcastreport.com/
Call to Action
If you enjoyed today’s episode, please like, comment, and subscribe! Hit the notification bell to stay updated on future episodes. We’d love to hear your thoughts and feedback. Join our community for more tips and resources: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/JmwqvWQx3Yk
From the publisher's feed
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear…
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.