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The Podcasting for Business Q and A Show episodes
- Where Do You Find Guests for Your Podcast?
Three guest-sourcing strategies that actually work: podcast matchmaking platforms, mining similar shows for proven guests with contact info in show notes, and your own client base. Nobody gets mad when you invite them to a podcast.
If you thought this was useful and you'd like some help with your own business podcast, book a complimentary strategy session at onestonecreative.net
3 min - Should Your Micro Podcast Be Video or Audio?
Video micro podcasts dominate short-form platforms like YouTube Shorts and Instagram Reels. But audio micro podcasts have a stealth advantage: they turn talkers into writers. If your brain works better speaking than typing, audio creates the SEO-optimized blog content your business needs without the keyboard struggle.
If you like this podcast answer, please help us get the word out by sharing it with a member of your community or on your own social feeds.3 min - What Is Micro Podcasting and Why Does It Work So Well?
Want high-quality thought leadership content without the 30-minute interview commitment? Micro podcasting gets you 2+ episodes per week, answering one question each in under three minutes.
Want even more podcasting advice? Get a free copy of my book, Podcasting for Business, at podcastingforbusiness.com
3 min - Are You Doing Podcast SEO Backwards?
Podcast SEO comes in two flavors: making your podcast discoverable, and using your podcast to crush your business SEO. One is a vanity metric. The other drives revenue. Most business owners optimize the wrong one.
If you like this, make sure to follow or subscribe wherever you're listening. Check out the whole archive at onestonecreative.net/qanda3 min - Should Each Podcast Episode Have Its Own Website Page?
Should each podcast episode be on its own website page? Only if you want people to actually find and listen to it. Apple Podcasts and Spotify don't have "book a discovery call" buttons. But your website does. Every episode is SEO content, interlinking opportunities, and a pathway deeper into your business.
If you thought this was useful and you'd like some help with your own business podcast, book a complimentary strategy session at onestonecreative.net3 min - Are AI-Generated Podcast Clips Worth the Time and Effort?
Every podcast tool promises AI clips will grow your audience. They won't. Chopped-up interview snippets lack context and don’t perform that well on social media. Purpose-recorded micro content beats extracted clips every time.
If you like this podcast answer, please help us get the word out by sharing it with a member of your community or on your own social feeds.3 min - How Do You Build a Network When You Don't Know Anyone Yet?
Breaking into a new market when you don't know anyone yet? A podcast is your Rolodex accelerator. Multiple touchpoints - invitation, prep, recording, follow-up - turn strangers into professional connections in months, not years. Most people never say no to a podcast invite, and no one gets mad that you asked.
Want even more podcasting advice? Get a free copy of my book, Podcasting for Business, at podcastingforbusiness.com
3 min - Should Your Law Firm Start a Podcast? Three Strategies That Actually Work
Most lawyers think podcasting is about thought leadership. Wrong. The three podcasting strategies that actually work for law firms: lead qualification that weeds out bad clients before discovery calls, micro-content for SEO dominance, and visibility that puts you in front of people before they need you.
If you like this, make sure to follow or subscribe wherever you're listening. Check out the whole archive at onestonecreative.net/qanda
3 min - Is Your Podcast Opening Doors You're Not Walking Through?
Most podcast hosts do all the work - research, interview, production, release - then ghost their guests completely. That's not relationship building, that's transactional content creation. The podcast opens the door, but you still have to walk through it and do the human work.
Book a complimentary strategy session at onestonecreative.net
3 min - What Kind of Show Notes Should You Have?
What kind of show notes should you have? Because yes, it does matter, more than most people realize.
Want to learn more? Get a free copy of Podcasting for Business Book at https://podcastingforbusiness.com/
3 min
About The Podcasting for Business Q and A Show
From the publisher's feed
If you've got podcast questions, we've got podcast answers.
Podcasting in support of a business is different than podcasting as a passion project, or even as a business in and of itself, and business owners need to think about an understand podcasts in the contexts of their businesses if they are going to be successful.
Each episode of the Podcasting For Business Q and A show will be one important podcasting question, answered by Megan Dougherty, co-founder of the podcast production agency One Stone Creative, and author of Podcasting for Business: How to Create a Show that Makes a Bottom-Line Difference For Your Company.
So if you are podcasting, or thinking about podcasting as a marketing or business development channel for your business, subscribe on your favorite podcast player, or follow on social media for 3 podacst questions and three podcast answers, every week.