Looking to get more business out of your podcast?

Stop trying to get clients directly, and start trying to build referral relationships.

A Relationship Building podcast where you focus on building and nurturing referral relationships that will grow over time is often much more effective - and easier to navigate - than trying to sell directly to guests.

Treat your guess as the real audience of your podcast, and invest in demonstrating your knowledge, ability, attention to detail and professionalism.

The clients will follow.

Your podcast name is an important first impression - if it doesn’t land, they won’t listen.

A good podcast name should be three things:

Short - 5 words or less, 4 is best.

Simple - It doesn't need any explanation.

Sticky - It's memorable.

Don’t overcomplicate things, and always keep your readers in mind.

Do you have a podcast question? Let us know in the comments or at OneStoneCreative.net/QandA.

What is the Podcasting For Business Q and A Show, and how can it help you podcast more proftably as a bsiness owner? Host Megan Dougherty explains why business podcasting is different than other kinds of podcasting, and why your business needs will always come first.