As important as it is to consider "the big picture", thinking small is sometimes best for your business. The consumer market is saturated with products, brands, and businesses that take up space and attention from millions of consumers every day. Whether it's social media, billboards, online advertising, television commercials, or radio spots, customers experience hundreds - and ven experience thousands - of brand messages on a daily basis. Melanie Leonard is an attorney, an entrepreneur, and one of the leading authorities on the use of legal practice management software. An early adopter of Clio in her own practice, Melanie developed a passion for helping law firms achieve amazing results with their own use of practice management software, and soon became one of the first Clio Certified Consultants. In 2018, Melanie sold her law practice to pursue her passion full time and streamlined.legal was born. In just three years, streamlined.legal has become one of the most sought-after consulting firms in the legal tech industry, having received Clio’s Partner Led Excellence Award in 2019, 2020 & 2021. Connect with Melanie here https://www.linkedin.com/in/melanieleonardesq/ Visit her website https://streamlined.legal/ #clientcultivation #preparethesoil #pollinatorpodcast #sales #marketing #strategy #clientcultivationcycle #thepollinatorpodcast