Amazon, Uber, Google, Facebook, Microsoft and many other big companies have something in common. They're all platforms, providing underlying technologies that others use to build or facilitate their own businesses. But there are different types of platforms, with different motivations, and understanding the differences is key for anyone looking to build, compete against, regulate or do business with a platform. 

We explore the power and pitfalls of platforms on this episode with Michael Cusumano, the Sloan Management Review Distinguished Professor at the MIT Sloan School of Management, and the co-author of the book, "The Business of Platforms: Strategy in the Age of Digital Competition, Innovation & Power," with Annabelle Gawer and David Yoffie. The book examines the hidden forces behind some of today’s most powerful and influential companies. It's an especially timely subject given the current scrutiny of many of those companies.

 

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