A reality of our day-to-day existence is that we are utterly and completely inundated with digital marketing, yet in a B2B sense, there's little being targeted at us in real life.

And that creates a massive opportunity for you. What if somehow you were to send handwritten letters to your clients, your prospects, or your leads? Let me tell you exactly why, plus how to do it and a very smart idea for you to get other people to do it for you.

Paul's 5 min Monday Motivation for 6th October 2025