Kevin Perlmutter: "Tapping into emotional insights to improve a brand's connection with people is not the same as a brand's personality becoming more emotional". 

Listen full episode www.jasminemoradi.com or Vlog https://youtu.be/EdO--RM0m64

Soundbites

Soundbite #1.1 – The sound of Porsche (30:50)

Soundbite #1.2 – Limbic Sparks (35:28)

Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)

Soundbite #1.4 – The power of emotional brand associations. (51:58)

Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)

Soundbite #1.6 – Habit vs. Loyalty. (55:08)

Soundbite #1.7 – The power of emotions in sonic branding. (15:28)

www.limbicbrandevolution.com

#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "So I had one opportunity to work with the AT&T Performing Arts Center, which is a non-profit in the city of Dallas Texas in the United States. This is a large non-profit, and they have an incredible campus with multiple buildings created by amazing European architects".

Listen full episode www.jasminemoradi.com 

Soundbites

Soundbite #1.1 – The sound of Porsche (30:50)

Soundbite #1.2 – Limbic Sparks (35:28)

Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)

Soundbite #1.4 – The power of emotional brand associations. (51:58)

Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)

Soundbite #1.6 – Habit vs. Loyalty. (55:08)

Soundbite #1.7 – The power of emotions in sonic branding. (15:28)

www.limbicbrandevolution.com

#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "And for brands, what that means is, people's emotional states of mind, this is where we started the conversation, people's emotional states of mind, people's needs have changed, they've changed quite significantly, and maybe they'll go backwards, maybe they'll keep going forward". 

Listen full episode www.jasminemoradi.com 

Soundbites

Soundbite #1.1 – The sound of Porsche (30:50)

Soundbite #1.2 – Limbic Sparks (35:28)

Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)

Soundbite #1.4 – The power of emotional brand associations. (51:58)

Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)

Soundbite #1.6 – Habit vs. Loyalty. (55:08)

Soundbite #1.7 – The power of emotions in sonic branding. (15:28)

www.limbicbrandevolution.com

#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel. So when creating music and sound for brands, it's all about expressing what the brand is all about". 

Listen full episode www.jasminemoradi.com 

Soundbites

Soundbite #1.1 – The sound of Porsche (30:50)

Soundbite #1.2 – Limbic Sparks (35:28)

Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)

Soundbite #1.4 – The power of emotional brand associations. (51:58)

Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)

Soundbite #1.6 – Habit vs. Loyalty. (55:08)

Soundbite #1.7 – The power of emotions in sonic branding. (15:28)

www.limbicbrandevolution.com

#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.