Hi all,

This week on the podcast we get into the power of your brand and how it can all slip away if you aren’t careful.

We also discuss who’s winning brand-wise at the Paris Olympics and what to consider moving into the LA28 games.

And finally the rise of private-label brands.

2:35 - Why SouthWest should be looking at Nike for lessons.

6:09 - The ROI on ‘brand’

7:53 - How Hoka and On benefited from Nike’s misstep

12:22 - The difference between Paris and LA and what it means for activations at the LA28 games

13:58 - Pendulum swings in trends, how to find what works for your brand

16:06 - Ulta wants the Alphas. Can private-labels win?

18:82 - The difference between well-branded private-label and ‘basics’

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com