Historically, brand tracking and market research have remained exclusive to large corporations with budgets exceeding $100,000. But what if businesses of all sizes had an affordable way to prove the value of investing in brand? That was the question co-founders Connor Archbold and Matt Herbert asked themselves before starting Tracksuit in 2021 to democratise market research. Within three years, the rapidly growing start-up has hit an annual recurring revenue of more than $10 million, demonstrating the market’s appetite for affordable brand analytics.

In this insightful conversation, Connor shares his candid views on the start-up environment in Australia and New Zealand, unveils Tracksuit’s ambitions to achieve unicorn status, emphasises the increasing significance of brand awareness, and reveals the secret sauce of accelerating growth in the early days.

Whether you’re a marketer, entrepreneur or business leader you’ll walk away with insights, inspiration and practical advice from this episode.

Key episode moments:

Want more?

If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.

Unconventional Business was written and produced by HubSpot Australia and VidPod.