OCD is a condition that affects 1 in 40 people, but over 90% of people remain either misdiagnosed or undiagnosed.

In this episode, Ilyas Patanam, Chief Growth Officer and co-founder of NOCD, a healthcare company addressing the mental health crisis, shares his inspiration, rooted in helping individuals struggling with mental health conditions. NOCD focuses on treating OCD, a highly treatable yet often misdiagnosed condition, with an emphasis on education and awareness. Throughout this conversation, Ilyas underscores the importance of connecting individuals with specialized therapists using exposure response prevention therapy, highlighting NOCD's unique approach to tailored treatment. He also discusses setbacks and offers valuable advice on repositioning a brand and predicting a future shift in behavioral health towards self-identification through content and community engagement as a powerful tool for initiating treatment.

Listen to this eye-opening episode and learn about NOCD's targeted focus, the impact of clear messaging, and the future trends shaping mental healthcare!